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All Journal PROSIDING SEMINAR NASIONAL Jurnal Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Moneter : Jurnal Ekonomi dan Keuangan Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi Bisnis dan Kewirausahaan Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Rusnandari Retno Cahyani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital

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Pemilihan Lokasi Usaha Terhadap Kesuksesan Usaha Rini Mutianisa; Rusnandari Retno Cahyani
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 2 (2024): April : Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i2.71

Abstract

The research objective is to analyze the effect of business location selection. The type of research used in this research is a type of library research, namely research conducted using literature, both in the form of books, notes, and reports on previous research results using references, where the data sources are taken from google scholar. The approach used in this research is a qualitative approach with domain data analysis, namely the researcher's efforts to obtain an overview of the data to answer the research focus. Business location on the trader's income variable includes a negative correlation and insignificant relationship. This shows that a strategically chosen location is unlikely to generate more income. Factors to consider in choosing a location, although there are several influential factors, are the proximity to the market (consumers). This location can be seen: 1) The business environment, namely regarding the proximity of the business location to other businesses / competitors, proximity to consumers, proximity to suppliers, and proximity to providers of production equipment / equipment. 2) Location costs, namely regarding building rental prices, whether or not there are renovation costs, interest rates, labor costs, and the amount of taxes. Based on the results of the study, several conclusions can be drawn, namely that business location has a significant influence on business location.
Co-Authors Adelina Murti Syafiina Andressia Yeiza Putri Anggit Dyah Kusumastuti Anniez Rachmawati Musliffah Annisa Indah Mutiasari Della Nur Shayidah Destina Paningrum Desy Rosiana Dynda Hesta Monita Emalia Yunika Hanik Kuriyah Indah Ayu Karlina MUGI HARSONO Rini Mutianisa Sri Winarno Tri Puji Hastuti Viona Rahmawati Jubaidah