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All Journal UG Journal Majalah Ilmiah Ekonomi Komputer Jurnal Inovasi Penelitian Aliansi : Jurnal Manajemen dan Bisnis International Journal of Educational Research and Social Sciences (IJERSC)
Agus Sri Iswiyanti
Universitas Gunadarma
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Aliansi : Jurnal Manajemen dan Bisnis

 1 
PENGARUH KUALITAS PELAYANAN DAN PROMOSI WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI AGEN SEMBAKO SAHABAT SETIA DI ERA PANDEMI COVID-19 Agus Sri Iswiyanti; Dewi Puspita Sari; Hadi Mulyo Wibowo; Widya Nengsih
Aliansi : Jurnal Manajemen dan Bisnis Vol 18, No 1 (2023): ALIANSI : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v18i1.464

Abstract

The cause of this observe changed into to decide whether or not provider excellent and phrase of mouth have an effect on shopping selections at Sahabat Setia grocery agents..The evaluation approach on this observe makes use of quantitative number one information, the check tiers achieved are Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, T Test, F Test, and Coefficient of Determination Test (R2). The information used on this observe is non possibility sampling with purposive sampling technique. The trying out device used is SPSS Version 25.The consequences of this observe suggest that the variables of Service Quality and phrase of mouth advertising have a big impact on Purchasing Decisions at unswerving pal grocery agents,
Co-Authors Arman Syah Putra Dewi Puspita Sari Dudi Parulian Hadi Mulyo Wibowo Hotniar Siringoringo Nurul Aisyah Priyono Priyono Suhardjono S Widya Nengsih