Indrianty Sudirman
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PENGARUH MODAL KEUANGAN TERHADAP KINERJA PERUSAHAAN UKM MELALUI STRATEGI INOVASI (Studi Empiris Perusahaan UKM di Kota Makassar) Wihalminus Sombolayuk; Indrianty Sudirman; Ria Mardiana Yusuf
Dinamika Akuntansi Keuangan dan Perbankan Vol 8 No 2 (2019): VOL. 8 NO. 2 2019
Publisher : Faculty of Economic and Business Universitas STIKUBANK

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.409 KB)

Abstract

This study aims to explain the effect of financial capital on the performance of SME companies through innovation strategies. In this case, the direct effect of financial capital on innovation strategies is explained, the direct effect of financial capital on SME company performance and, the effect of financial capital on the performance of SME companies through innovation strategies. This research is a quantitative study with an analysis unit of SME companies in Makassar City. the number of samples of 180 SME companies taken accidentally. The analytical methods that are used include validity, reliability, goodness of fit, conventional factor analysis, regression analysis, and path analysis with the help of Amos software. The results of this study indicate that: a) financial capital does not have a direct positive effect on innovation strategy b) Wear capital has a significant positive direct effect on SME company performance c) Innovation strategy does not have a significant effect in mediating between capital gains and SME company performance. Keywords: Financial Capital, Innovation Strategy and SME Company Performance.
ANALISIS PENGARUH FAKTOR MANAJERIAL, FAKTOR LINGKUNGAN, KULTUR ORGANISASI DAN PERENCANAAN STRATEGIS TERHADAP KEUNGGULAN BERSAING PT SEMEN TONASA Arif Kurniawan; Nurdin Brasit; Indrianty Sudirman
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 1 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i1.139

Abstract

The dynamics of rapidly changing business environment is one of the main factors driving the increasing competition in the market. This study aims to know to know the effect of managerial factors, the influence of environmental factors, the influence of culture / organizational culture, and strategic planning on the competitive advantage in PT Semen Tonasa. This research is included in the type of causal research that is to identify the causal relationships among variables, the researcher looks for the real type of facts to help understand and predict relationships. The result of test that has been done show that managerial factor, environmental factor, organizational culture have positive and significant influence to strategic planning, and strategic planning have positive and significant influence to company performance. Similarly, competitive advantage positively and significantly influence the company's performance.
THE INFLUENCE OF MOTIVATION AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE IN PT. SON KARELLA MARE Muhammad Pananrangi; Osman Lewangka; Indrianty Sudirman
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.316

Abstract

Every company wants high-performing human resources. This study aims to determine the effect of motivation and job satisfaction on employee performance at PT. Putra Karella Mare directly and mediation. This study uses a quantitative approach that aims to explain the position of the variables studied as well as the relationship between one variable with another with the intention to test hypotheses that have been formulated previously. This study will explain the causal relationship between variables through hypothesis testing. In this study, the analysis method used is path analysis (PATH) using the help of the SmartPLS 3.2.8 program. The results found that motivation has a positive and significant effect on job satisfaction, motivation has a positive effect not significant on performance, job satisfaction has a positive and significant effect on performance, motivation has a positive and significant effect on performance if mediated by job satisfaction
THE INFLUENCE OF MOTIVATION, CAREER DEVELOPMENT AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AT PT. PELABUHAN INDONESIA (Persero) REGIONAL 4 MAKASSAR Muhammad Nuzul Hidayat; Indrianty Sudirman; Jusni Jusni
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 5 No 1 (2022)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v5i1.505

Abstract

The aim of this study: (1) To find out and analyze the influence of motivation on employee performance. (2) To find out and analyze the effect of career development on employee performance. (3) To find out and analyze the influence of leadership style on employee performance. (4) To find out and analyze career development, motivation, and leadership style on employee performance. (5) To find out and analyze the most dominant variable that affects employee performance at PT. Pelabuhan Indonesia (Persero) Regional 4 Makassar. Data collection was carried out at PT. Pelabuhan Indonesia (Persero) Regional 4 Makassar. Research population of all employees of PT. Pelabuhan Indonesia (Persero) Regional 4 Makassar as many as 1.545 employees. Sampling using the Slovin formula so that the number of samples is 94 respondents. Research results show that: (1) Motivation has a positive and significant effect on employee performance. (2) Career development has a positive and significant effect on employee performance. (3) leadership style has no significant effect on employee performance. (4) Simultaneously or together the variable of career development, motivation, and leadership style have a positive and significant influence on employee performance. (5) Career development variable is the dominant factor influencing employee performance at PT. Pelabuhan Indonesia (Persero) Regional 4 Makassar.
Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Melalui Kesadaran Merek Lumier Skincare Dimasa Pandemi Covid –19 Andi Furqan Ashari Rahman; Indrianty Sudirman; Nuraeni Kadir
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.1968

Abstract

Abstrak Covid – 19 telah mengubah dunia, terutama gaya hidup masyarakat. Salah satunya adalah aktivitas pembelian. Bentuk transisi offline menjadi online. Penelitian ini telah melangkah maju dengan memasukkan dalam penelitian analisis pengaruh pemasaran digital terhadap keputusan pembelian periode covid – 19 pada Lumier skincare baik langsung mauput tidak langsung. Jumlah sampel merupakan pelanggan Lumier Skincare pada masa pandemi covid – 19 di Indonesia pada bulan maret 2020 – September 2021 sebanyak 385 orang. Dengan menggunakan teknik analisis jalur program smartPLS. Hasil Studi penelitian mengetahui bagaimana variabel pemasaran digital mempengaruhi keputusan pembelian melalui kesadaran merek secara signifikan, dan juga membantu memahami saling ketergantungan dan tingkat pengaruh antara elemen-elemen tersebut, yang dapat membantu manajer pemasaran untuk menyiapkan rencana, strategi, dan praktik baik yang meningkatkan penjualan dalam situasi pandemi covid – 19. Kata kunci: pemasaran digital; kesadaran merek; Keputusan Pembelian; pandemi covid-19 Abstract Covid-19 has changed the world, especially people's lifestyles. One of them is purchasing activity. The offline to online transition form. This research has stepped forward by including in research the analysis of the influence of digital marketing on purchasing decisions during the covid-19 period on Lumier skincare both directly and indirectly. The number of samples were Lumier Skincare customers during the covid-19 pandemic in Indonesia in March 2020 - September 2021 as many as 385 people. By using the smartPLS program path analysis technique. Results The research study finds out how digital marketing variables significantly influence purchasing decisions through brand awareness, and also helps to understand the interdependence and degree of influence between these elements, which can help marketing managers to prepare plans, strategies and good practices that increase sales in Covid-19 pandemic situation. Keywords: Digital Marketing; Brand Awareness; Purchasing Decision; Covid-19 Pandemic
The Influence Of Organizational Culture And Individual Characteristics On The Performance Of Fisherman Group Recipients Of The Coastal Community Economic Empowerment Program (Pemp) In Kendari City Ilham Wahid; Indrianty Sudirman; Andi Nur Baumassepe
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.5082

Abstract

This study aims to 1) determine the types of organizational culture characteristics and individual characteristics of fishermen groups receiving PEMP programs in Kendari City, 2) determine the extent to which organizational culture and individual characteristics influence the performance of fisherman groups, and 3) obtain an overview of the performance of fisherman groups in fund development rolling. The analytical method used in this research is descriptive analysis method and multiple linear regression analysis. The research results show the following findings. 1) Although many factors influence the performance of fishing groups, organizational culture such as individualism, power distance, uncertainty avoidance and masculinity as well as individual characteristics such as age, gender, marital status, education, number of dependents and average income cannot be ignored. fishermen group performance. 2) Based on the results of the analysis using multiple linear regression, the coefficient of determination (R2) is 0.81, which means that 81% of fishermen's performance is influenced by the variables age, gender, marital status, education, number of dependents, average income, individualism, power distance, uncertainty avoidance and masculinity; while the remaining 19% is influenced by other variables that also determine but are not included in the model. 3) The intercept value (constant) based on the results of the analysis is -15.70 which indicates that the performance of the fishermen group in developing the PEMP revolving fund program is below 0 (zero), this means that the work performance of the fisherman group within a certain period of time has not yet returned to the PEMP revolving fund. Keywords: Organizational Culture, Individual Characteristics, and Performance.