Article Per Year (5 Year)
p-Index From 2019 - 2024
1.286
P-Index
This Author published in this journals
All Journal Dinamika Akuntansi Keuangan dan Perbankan Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business
Indrianty Sudirman
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : SEIKO : Journal of Management

 1 
Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Melalui Kesadaran Merek Lumier Skincare Dimasa Pandemi Covid –19 Andi Furqan Ashari Rahman; Indrianty Sudirman; Nuraeni Kadir
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.1968

Abstract

Abstrak Covid – 19 telah mengubah dunia, terutama gaya hidup masyarakat. Salah satunya adalah aktivitas pembelian. Bentuk transisi offline menjadi online. Penelitian ini telah melangkah maju dengan memasukkan dalam penelitian analisis pengaruh pemasaran digital terhadap keputusan pembelian periode covid – 19 pada Lumier skincare baik langsung mauput tidak langsung. Jumlah sampel merupakan pelanggan Lumier Skincare pada masa pandemi covid – 19 di Indonesia pada bulan maret 2020 – September 2021 sebanyak 385 orang. Dengan menggunakan teknik analisis jalur program smartPLS. Hasil Studi penelitian mengetahui bagaimana variabel pemasaran digital mempengaruhi keputusan pembelian melalui kesadaran merek secara signifikan, dan juga membantu memahami saling ketergantungan dan tingkat pengaruh antara elemen-elemen tersebut, yang dapat membantu manajer pemasaran untuk menyiapkan rencana, strategi, dan praktik baik yang meningkatkan penjualan dalam situasi pandemi covid – 19. Kata kunci: pemasaran digital; kesadaran merek; Keputusan Pembelian; pandemi covid-19 Abstract Covid-19 has changed the world, especially people's lifestyles. One of them is purchasing activity. The offline to online transition form. This research has stepped forward by including in research the analysis of the influence of digital marketing on purchasing decisions during the covid-19 period on Lumier skincare both directly and indirectly. The number of samples were Lumier Skincare customers during the covid-19 pandemic in Indonesia in March 2020 - September 2021 as many as 385 people. By using the smartPLS program path analysis technique. Results The research study finds out how digital marketing variables significantly influence purchasing decisions through brand awareness, and also helps to understand the interdependence and degree of influence between these elements, which can help marketing managers to prepare plans, strategies and good practices that increase sales in Covid-19 pandemic situation. Keywords: Digital Marketing; Brand Awareness; Purchasing Decision; Covid-19 Pandemic
The Influence Of Organizational Culture And Individual Characteristics On The Performance Of Fisherman Group Recipients Of The Coastal Community Economic Empowerment Program (Pemp) In Kendari City Ilham Wahid; Indrianty Sudirman; Andi Nur Baumassepe
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.5082

Abstract

This study aims to 1) determine the types of organizational culture characteristics and individual characteristics of fishermen groups receiving PEMP programs in Kendari City, 2) determine the extent to which organizational culture and individual characteristics influence the performance of fisherman groups, and 3) obtain an overview of the performance of fisherman groups in fund development rolling. The analytical method used in this research is descriptive analysis method and multiple linear regression analysis. The research results show the following findings. 1) Although many factors influence the performance of fishing groups, organizational culture such as individualism, power distance, uncertainty avoidance and masculinity as well as individual characteristics such as age, gender, marital status, education, number of dependents and average income cannot be ignored. fishermen group performance. 2) Based on the results of the analysis using multiple linear regression, the coefficient of determination (R2) is 0.81, which means that 81% of fishermen's performance is influenced by the variables age, gender, marital status, education, number of dependents, average income, individualism, power distance, uncertainty avoidance and masculinity; while the remaining 19% is influenced by other variables that also determine but are not included in the model. 3) The intercept value (constant) based on the results of the analysis is -15.70 which indicates that the performance of the fishermen group in developing the PEMP revolving fund program is below 0 (zero), this means that the work performance of the fisherman group within a certain period of time has not yet returned to the PEMP revolving fund. Keywords: Organizational Culture, Individual Characteristics, and Performance.
Co-Authors Andi Furqan Ashari Rahman Andi Nur Baumassepe ARIF KURNIAWAN Ilham Wahid Jusni Jusni Muhammad Nuzul Hidayat Muhammad Pananrangi Nuraeni Kadir Nurdin Brasit Osman Lewangka Ria Mardiana Yusuf Sombolayuk, Wihalminus