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All Journal Jurnal Siasat Bisnis Jurnal Nasional Teknik Industri, Sistem Informasi dan Teknik Informatika
Harun Arrasyid
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Social Sciences

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Analisis Asosiasi Merek, Nilai Produk, dan Kualitas Pelayanan, Serta Pengaruhnya terhadap Kepuasan dan Loyalitas Konsumen Sepeda Motor di Bekasi Mohammad Rizan; Harun Arrasyid
Jurnal Siasat Bisnis Vol. 12 No. 2 (2008)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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The objectives of the research are: 1) to describe brand association, product value, service quality, consumer satisfaction and loyalty of motorcycle in Bekasi; 2) to test the influence of brand association, product value and service quality on consumer satisfaction; 3) to test the influence of brand association, product value, and service quality on consumer loyalty; 4) to test the influence of consumer satisfaction on consumer loyalty; 5) to test the simultaneous influence of brand association, product value, service quality on  consumer satisfaction and loyalty. The research methods are descriptive and explanatory survey. Population are motorcycle consumer of Honda, Yamaha, and Suzuki in Bekasi. Observation unit are 200 consumer. Sampling technique is proportional stratified random sampling, research instrument is Likert’s questionnaire, and analysis method is Structural Equation Modelling (SEM)/Lisrel 8.7 series. The descriptive research results indicate that dimension which strongly effect on brand association are behavior and benefit. Dimension which strongly effect on product value are cost, exchange value, esthetics and relative function. Dimension which strongly effect on consumer satisfaction are quality and total cost which must be paid. Dimension which strongly effect on consumer loyalty are repurchase, impenetrable to competitor, expand purchase, and recommend. The expalanatory/causal research results indicate that; 1) Brand association, product value, and service quality are significantly influenced on consumer satisfaction (R2=0.86); 2) Brand association, product value, and service quality are significantly influenced on consumer loyalty (R2=0.51); 3) Consumer satisfaction is significantly influenced on consumer loyalty (R2=0.62); 4) Brand association, product value and service quality are direct significantly influenced on consumer loyalty as well as indirectly through consumer satisfaction. Keywords: brand association, product value, service quality, consumer satisfaction, and consumer loyalty.
IMPLMENTASI SISTEM INFORMASI DATA GUDANG BARANG MENGGUNAKAN BAHASA PEMEROGMAN JAVA NETBEANS Hamun Habib Hasbullah; Harun Arrasyid; Suroto Suroto
Jurnal Teknik Industri, Sistem Informasi dan Teknik Informatika Vol. 1 No. 1 (2022): Jurnal Teknik Informatika, Sistem Infomasi dan Teknik Industri
Publisher : Universitas Bakti Indonesia

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Penelitian ini bertujuan untukmenghasilkan perangkat lunak berbasis desktopdengan menggunakan bahasa pemrograman javauntuk mengelola informasi data barang yang tersediadalam gudang. Alat yang dimanfaatkan dalam prosespengerjaan perangkat lunak ini adalah aplikasideveloper Netbeans sebagai pengelola antarmukaaplikasi dan menggunakan MySQL sebagai pengelolabasis data yang akan di pakai. Prosedur penelitian iniadalah penelitian kualitatif dengan menggunakanmetode pengembangan perangkat lunak Waterfallmodel. Teknik pengumpulan data pada penelitianmenggunakan wawancara dan observasi. Instrumenmenggunakan Faktor Kualitas McCall sebagaiindikator untuk menentukan tingkat kelayakanperangkat lunak. Diharapkan penelitian ini mampuuntuk menjawab kebutuhan perusahaan yangmemiliki gudang yang dalam pengelolaan nya belummaksimal, membantu menambah referesi dan bahankajian bagi para akademisi dan juga sebagaipenambah wawasan bagi umat manusia.
Co-Authors Hamun Habib Hasbullah Mohammad Rizan Suroto Suroto