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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat International Journal of Public Budgeting, Accounting and Finance Pelita Masyarakat Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Juwita Agustrisna
Accounting Departement, Universitas Sumatera Utara, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences

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Journal : Jurnal Perspektif Pembiayaan dan Pembangunan Daerah

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An empirical look at the effect of service quality on online shopping customer satisfaction in Indonesia Risanty Risanty; Sambas Ade Kesuma; Juwita Agustrisna; May Hana Bilqis
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 9 No. 4 (2021): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (723.273 KB) | DOI: 10.22437/ppd.v9i4.11044

Abstract

The main purpose of this study is to examine the relationship between service quality and online shopping customer satisfaction in Indonesia. This study is a quantitative and cross-sectional study with a survey method. This study's online shopping customers consist of undergraduate and postgraduate students in the Accounting Department of Universitas Sumatera Utara. The study used Likert scale questionnaires distributed to 400 respondents, and 295 questionnaires were obtained for data analysis. The study found that service quality has a positive and significant relationship with customer satisfaction. The study reveals that the elevation of excellent service quality on online shopping is the best solution for online shopping vendors to obtain customer satisfaction.
Co-Authors May Hana Bilqis R May Hana Bilqis, May Hana Mustia Ismail Nasution, Abdillah Arif Risanty Risanty Sambas Ade Kesuma Sambas Ade Kesuma Tetty Yuliati