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Samsir Samsir
Fakultas Ekonomi Universitas Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PEMBERDAYAAN MASYARAKAT PESISIR MELALUI SKEMA PEMBIAYAAN KERJASAMA PEMERINTAH DENGAN SWASTA DAN CORPORATE SOCIAL RESPONSIBILITY Desmiyawati Desmiyawati; H. Amir Hasan; Samsir Samsir; Nur Azlina
Jurnal Ilmiah Akuntansi dan Bisnis Vol 10 No 2 (2015)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Udayana bekerjasama dengan Ikatan Sarjana Ekonomi Cabang Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (72.085 KB)

Abstract

The main purpose of this study is to conduct analysis, formulations and policy recommendations relatingto the implementation of partnership of government and private (KPS) and corporate social responsibility (CSR) in efforts to improve efficiency and optimization of the implementation of both the financing scheme. Research done on coastal villages in two districts in the riau namely Bengkalis and Siak.This research was done through survey and the interview. Data analysis by descriptive quantitatif andqualitative analysis. The survey on the coastal community district Bengkalis shows only a small portion of the community are about 10 percent knew about the CSR. The Results of the survey at the public district Siak only about 12 % those who know the existence of CSR. From exposure people had shareddesire / the needs of the local people for CSR is related to the 36 %, cash assistance training in the development of effort by 16 % assistance in form of an opening jobs 12 %. The remaining 36 % of respondents need assistance in form of equipment, scholarship school kids, rural development, aidcash assistance, and scholarship jobs and scholarships, jobs and health-care facilities, jobs and assistance funds, training and scholarships, as well as equipments and money. The results of the interview against one of the leaders of a company that there are around Bengkalis district and Siak district, obtained some information. Regarding the use of the term social responsibility for the community is not familiar because during this term used by the company is community development (CD).
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PT. UNILEVER INDONESIA DI KOTA PEKANBARU minly tandi wati; alvi furwanti alwie; samsir samsir
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 1 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i1.872

Abstract

Abstract: The fast development of business world causes various types of consumer neededitems can be easily obtained so the company need to improve their performance. One thingthat can improve customer satisfaction and create loyalty is Corporate Social Responsibility(CSR).The purpose of this study is to determine the effect of Carroll Pyramid CSR (economic,legal, ethical, philanthropic) towards customer satisfaction and loyalty. The population in thisstudy were all PT. Unilever Indonesia customer in Pekanbaru with sample of 240 respondents.Data was collected through questionnaires and data analysis method is Structural EquationModeling (SEM) using software AMOS 21. Based on the research results, economic andethical CSR has positive and significant impact on consumer satisfaction, while legal andphilanthropic has positive but not significant impact on customer satisfaction. Economic,legal, ethical, philanthropic CSR and satisfaction has positive and significant impact oncustomer loyalty. Therefore, this study recommends PT. Unilever Indonesia to ensure andenhance its CSR activities. Especially for legal and philanthropic CSR, PT. UnileverIndonesia need to communicate the importance of legal CSR in long term for the environmentand the importance of philanthropic CSR to improve social conditions of the society. CSRactivity is very beneficial to society, therefore further CSR activity is expected to enlarged forall regions in Indonesia.Keywords: Corporate Social Responsibility (CSR), Customer Satisfaction, and CustomerLoyalty.
Co-Authors alvi furwanti alwie Desmiyawati Desmiyawati, Desmiyawati H. Amir Hasan minly tandi wati Nur Azlina