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All Journal Jurnal Manajemen Dayasaing AL QUDS : Jurnal Studi Alquran dan Hadis Jurnal Media Teknik dan Sistem Industri IRA Jurnal Pengabdian Kepada Masyarakat Global: Jurnal Ilmiah Multidisiplin
Didi Junaedi
IAIN Syekh Nurjati Cirebon
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : Jurnal Manajemen Dayasaing

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SIKAP KONSUMEN TERHADAP PRODUK BUNDLING AGRIBISNIS Junaedi, Didi; Setyawan, Anton Agus; Soepatini, Soepatini
Jurnal Manajemen Dayasaing Vol 18, No 1 (2016): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v18i1.3787

Abstract

The objectives of the study are how to determine product bundling strategy andimplementation to Dekalb brand hybrid corn and Round-up brand herbicide. By analyzes how consumer attitudes toward buying intention in this regard farmers as buyer and retailers as products services. The data used is primary data. Primary data is obtained using 2 kind of respondents are retailers and farmers. The data obtained by distributed 30 questionnaires for retailers and 110 farmers in Grobogan. The descriptive statistic employed to analyzed data by using multiple linear regressions with t test, F test and coefficient of determination. The result showed that on retailers respondents attribute the product bundling has no significant influence to consumer buying intention but consumer attitudes significantly influence the buying intention. On the farmers respondents showed that attributes of the product bundling and consumer attitudes positive and significant influence to buying intention.
Co-Authors Amaludin, Alam Anton Agus Setyawan CHOLISANA, ALIF Diah Utami, Diah Kurniati Kurniati Pratama, Oki Rizkiyah, Nyimas Desy Roswandi, Iwan S Soepatini Tosty Maylangi Sitorus, Tosty Maylangi Uly Amrina Youlia, Rikko Putra