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I Putu Gede Manik Kartika Yudha
Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia
Economics, Econometrics & Finance Education

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PENGARUH ATMOSFER TOKO DAN DAYA TARIK PROMOSI PENJUALAN TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG (DI MATAHARI MALL BALI GALERIA KUTA) I Putu Gede Manik Kartika Yudha; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.07.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (653.168 KB) | DOI: 10.24843/EEB.2018.v07.i07.p02

Abstract

This study aims to determine the influence of store atmosphere and sales promotion appeal to customer satisfaction and re-purchase intention (in Matahari Mall Bali Galeria Kuta). The population in this study is all customers who have made purchases at least three times (3x) at Matahari Department Store Mall Bali Galeria. Respondents as many as 125 customers are visitors of Matahari Mall Bali Galeria taken by using purposive sampling. The data were analyzed by descriptive statistic in the mean of count and inferential statistic namely Partial Least Squares (PLS). The result of the research shows that (1) store atmosphere has positive and significant effect to customer satisfaction, (2) store atmosphere has positive and significant effect to repurchase intention, (3) sales promotion appeal positively and significantly to customer satisfaction, (4) the pull of sales promotion has a positive and significant impact on repurchase intention, and (5) customer satisfaction has a positive and significant impact on repurchase intention.
Co-Authors Sri Suprapti