Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal E-Jurnal Manajemen Universitas Udayana
Putu Vera Naentiana
Universitas Udayana
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Positive Emotion dalam Memediasi Pengaruh Hedonic Shopping Value Terhadap Impulse Buying (Studi Kasus: Mall Bali Galeria) Putu Vera Naentiana; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 3 No 8 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.609 KB)

Abstract

This study aims to determine the effect of hedonic shopping value, positive emotion towards impulse buying, the influence of hedonic shopping value to positive emotion, positive emotion and the role of mediation in the hedonic shopping value against impulse buying at Mall Bali Galeria. This research was conducted in Badung , samples taken 130 respondents with purposive sampling method. Data were collected by questionnaires using a 5-point Likert scale, to measure 13 indicators. The analysis technique used Structural Equation Modeling (SEM). These results indicate that hedonic shopping value , give the positive emotion and significant effect on impulse buying, hedonic shopping value positive and significant effect on positive emotion, positive emotion as well as a significant effect in mediating hedonic shopping value against impulse buying. This shows that the variable hedonic shopping value, and positive emotion effect impulse buying.
Co-Authors Putu Yudi Setiawan