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All Journal E-Jurnal Manajemen Universitas Udayana
Ni Nyoman Sri Suprapti
Fakultas Ekonomi dan Bisnis Universitas Udayana
Decision Sciences, Operations Research & Management

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PENGARUH ETIKA LINGKUNGAN PERUSAHAAN TERHADAP KEUNGGULAN KOMPETITIF: PERAN MEDIASI INOVASI PRODUK HIJAU Anak Agung Istri Cintya Dewi Pemayun; Ni Nyoman Sri Suprapti
E-Jurnal Manajemen Vol 5 No 9 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study empirically explores green product innovation in mediating the effects of environmental ethics of corporate to a competitive advantage. Data were collected from 100 respondents of The Body Shop cosmetics users in Denpasar using a questionnaire instrument. Data were analyzed using descriptive and inferential path analysis. The results showed that the environmental ethics corporate significant affect the innovative green products, environmental ethics corporate significant affect the competitive advantage, green product innovation significant affect the competitive advantage, green product innovation significant mediates the relationship of environmental ethics of corporate to a competitive advantage
Co-Authors Anak Agung Istri Cintya Dewi Pemayun