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All Journal Jurnal IPTA JURNAL ILMIAH HOSPITALITY MANAGEMENT JKTP Jurnal Ilmiah Hospitality Management

Ni Made Oka Karini

Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950589

Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI PEMASARAN PAKET WISATA PADA PT. CAHAYA TEDUNG ABADI HOLIDAY DENPASAR Putu Doddy Pramana; Ni Made Oka Karini; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. Cahaya Tedung Abadi Holiday is a business that handles tour ticket sales, travel documents, tour guide services, hotel reservation and sales of tour packages. To anticipate the traveler visits that always fluctuated and competition with other travel agency, need to be design tour package marketing strategy. So PT. Cahaya Tedung Abadi Holiday can optimize the strength, opportunities, and minimize the weaknesses and threats. The goal is to find alternative are strategies and programs that can be implemented by PT. Cahaya Tedung Abadi Holiday in selling tour package. Data collection techniques using the method of observation, in-depth interviews, library research and documentation. Researchers used a key informant Mr. I Gusti Sudarsana, two employees and sales marketing products as an informant base. This research is a descriptive qualitative with Matrix SWOT approach and the marketing mix. Alternative strategies that can be implemented by PT. Cahaya Tedung Abadi Holiday are : (a) create and develop tourism products strategy by creating new innovative tourism products and a special interest tour packages, (b) market segmentation strategy development with opportunities to develop a broader market, (c) increased promotion strategy by advertising, brochures and collaboration with TV channel with tourism programs information, (d) improve the quality of products and services strategies by redesigning the tour packages program more interesting in order the tourists interested to buy tour packages, maintaining cleanliness and tidiness of the vehicle and driver guides during tours and reemphasize tourism products according to the company market share. The suggestion for the company to expand its market share in order to survive the competition of other travel agencies, companies should increase the workforce to be more rapid and responsive in accepting tour packages purchases and fixed preserve good relations with related companies such as the hotel, restaurant, overseas agent, transport and tourism destination managers.

KEMASAN PAKET WISATA JATILUWIH SIGHTSEEING AND ADVENTURE Renita Sri Lestari; Ni Made Oka Karini; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study discusses and examines potential identification and package tour in Tabanan regency. Qualitative approaches were applied in this research. The data were collected by using observation techniques, in-depths interviews, and documentation technique. Informant and key informant techniques were used to determine the informantion. This study used descriptive qualitative data analysis techniques with three steps which are data reduction, data display and conclusion drawing. In this study, showed potential identifications taken place in Alas Kedaton, Jatiluwih, Batukaru Temple, Subak Museum, and Tengkudak Village. The packaging of this package tour with itinerary such as visit the Subak Museum, Tengkudak village adventure, visit Jatiluwih, sightseeing in Batukaru temple, sightseeing in Alas Kedaton and shopping in Krisna oleh-oleh. This package tour was presented in tabulated style, Graphic style as well as the calculation of travel costs.

PENGARUH KUALITAS PELAYANAN PRAMUWISATA LOKAL TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN DI DAYA TARIK WISATA ALAS KEDATON TABANAN I Kadek Trita Yudi; Ni Made Oka Karini; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Pelayanan prauwisata lokal di daya tarik wisata Alas Kedaton secara tidak langsung berpengaruh terhadap kepuasan dan loyalitas wisatawan. Oleh sebab itu perlu dikaji mengenai pengaruh kualitas pelayanan pramuwisata lokal terhadap kepuasan dan loyalitas wisatawan di daya tarik wisata Alas Kedaton. Adapun variabel kualitas pelayanan yang terdiri dari bukti langsung, empati, daya tanggap, keandalan dan jaminan berpengaruh terhadap kepuasan dan loyalitas wisatawan di Daya Tarik Wisata Alas Kedaton. Responden adalah wisatawan yang berkunjung ke Alas Kedaton berjumlah 100 responden dengan teknik accidental sampling.Pengumpulan data dalam penulisan ini menggunakan teknik observasi, wawancara terstruktur, kuesioner dan studi kepustakaan kemudian di analisis dengan analisis skala likert, uji validitas dan realibilitas, analisis regresi linier berganda, analisis korelasi, dan analisis determinasi. Berdasarkan analisis data statistik, indikator dalam penelitian ini telah valid dan variabelnya bersifat reliabel. Berdasarkan hasil penelitian, 5 Variabel independen telah memenuhi syarat penerimaan hipotesis, yaitu t-hitung dan F-hitung lebih besar dari t-tabel dan F-tabel. Ini berarti terdapat pengaruh yang kuat antara kualitas pelayanan pramuwisata lokal terhadap kepuasan dan loyalitas wisatawan pada Daya Tarik Wisata Alas Kedaton. Kualitas pelayanan pramuwisata lokal berpengaruh sebesar 76,3 % terhadap kepuasan wisatawan, dan 70,5% terhadap loyalitas wisatawan. Sedangkan sisanya dipengaruhi oleh faktor lain yang tidak diteliti lebih lanjut pada penelitian ini. Berdasarkan analisis tersebut, dapat disimpulkan terdapat hubungan yang signifikan antara kualitas pelayanan pramuwisata lokal terhadap kepuasan dan loyalitas wisatawan di daya tarik wisata Alas Kedaton. Di sarankan kepada pengelola, perlu diadakan pelatihan khusus terhadap pramuwisata lokal untuk menunjang kualitas SDM pada daya tarik wisata Alas Kedaton.

STRATEGI PROMOSI BANYUWANGI SEBAGAI DESTINASI WISATA (STUDI KASUS PADA DINAS KEBUDAYAAN DAN PARIWISATA) Chintiya Betari Avinda; I Nyoman Sudiarta; Ni Made Oka Karini
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Kegiatan promosi yang efektif merupakan hal yang sangat esensial dalam pengembangan pariwisata di suatu daerah. Bauran promosi merupakan salah satu alat pemasaran, dapat digunakan untuk menginformasikan, membujuk dan mengingatkan calon wisatawan. Dalam kurun waktu 2011- 2014 kunjungan wisatawan ke Banyuwangi mengalami peningkatan namun rata-rata lama tinggal wisatawan masih rendah. Penelitian dilakukan dengan tujuan untuk mengevaluasi strategi promosi yang telah dilakukan oleh Dinas Kebudayaan dan Pariwisata serta hambatan-hambatan yang dialami. Metode deskriptif kualitatif dilakukan dengan teknik pengumpulan data yang digunakan adalah dengan observasi, wawancara dengan kepala dinas dan staf dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi, serta studi kepustakaan. Hasil pengolahan data menunjukkan bahwa strategi promosi yang dilakukan oleh Dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi melalui bauran promosi sudah memberikan dampak positif terhadap kunjungan wisatawan namun belum cukup efektif untuk memeratakan kunjungan wisatawan dan meningkatkan lama tinggal wisatawan. Program-program advertising dan direct marketing yang dilakukan sudah efektif sedangkan sales promotion dan public relation belum cukup efektif. Dalam pelaksanaan strategi promosi juga terdapat faktor pendukung dan penghambat. Dari hasil pengolahan data disarankan kepada Dinas Kebudayaan dan Pariwisata untuk mengkaji ulang program bauran promosi yang kurang efektif, mengadakan pelatihan kepramuwisataan dan Bahasa Inggris, memperbanyak Tourist Information Center, serta menjalin kerjasama dengan stakeholder lainnya.

KARAKTERISTIK, MOTIVASI DAN PERSEPSI WISATAWAN MANCANEGARA KE DESA WISATA TRUNYAN, KINTAMANI I Putu Angga Pratama; LGLK. Dewi; Ni Made Oka Karini
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p01

Tourists who travel to a tourism village certainly have different characteristics, motivations, and perceptions. These three things are very important to be identified, because they can become a reference material for the local community and the government related to self-improvements, facilities-improvements, infrastructure, management, and services in Trunyan Tourism Village that can affect the tourist and the returning of them, and are able to provide excellent service in accordance with the tourists expectations. The purpose of this study is to identify the characteristics, motivations, and perceptions of the foreign tourists who travel to Trunyan Tourism Village. Data collection techniques used in this research are observation, unstructured interviews, questionnaires, literature study, and documentation. Accidental sampling techniques used to take a sample of 100 people. Data analysis technique used in this study is descriptive qualitative data analysis technique. The results show that the most foreign tourists who travel to Trunyan Tourism Village are 33% from United States, 40% with an age range of 15-30 years old, 55% males, 29% working as employees, and 39% of master-educated. A total of 61% tourist state that the purpose of the travel is to travel/recreation, 65% state that the arrangement of the travel is arranged by the travel agency, 100% are first timers, 49% receive the information about Trunyan Tourism Village through the travel agency, 54% spend $39-$54, and 85% are accompanied by friends/family. The motivation that push foreign tourists to travel to Trunyan Tourism Village is novelty and knowledge seeking of 4.10, while the motivation that pull foreign tourists to travel to Trunyan Tourism Village is safety, cleanliness, and variety attraction of 3.71. The foreign tourists who travel to Trunyan Tourism Village have good perceptions/agree with the average total score of 3,60.

PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN WISATAWAN NUSANTARA DI DAYA TARIK WISATA KEBUN RAYA “EKA KARYA” BALI Angga Suputra Jayadi; I GPB. Sasrawan Mananda; Ni Made Oka Karini
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p02

This study aims to determine the effect of service quality and facilities on the satisfaction of domestic tourists in the tourist attraction of the "Eka Karya" Botanical Gardens in Bali. The sampling technique in this study was taken by accidental sampling with a sample size of 100 respondents, the respondents of this research were tourists who were visiting or had visited the tourist attraction of the "Eka Karya" Botanical Gardens in Bali. Meanwhile, this research is quantitative in nature by using the method of multiple linear regression analysis as a data analysis technique. In this study using data collection techniques, namely library research, interviews, observations and distributing questionnaires to obtain data. The results of the multiple linear regression analysis based on the delta test of the coefficient of determination resulted in an R Square of 0.709, meaning that 70.9% of tourist satisfaction can be explained by the variables of service quality and facilities. While 29.1% of tourist satisfaction is influenced by other variables that are not included in this research model. This means that the quality of services and facilities affects the satisfaction of tourists visiting the tourist attraction of the Bali "Eka Karya" Botanical Gardens, the better the quality of services and facilities, the higher the level of satisfaction of visiting tourists.

PERSEPSI DAN MOTIVASI WISATAWAN NUSANTARA KE GUNUNG BROMO PADA MASA PANDEMI Zainul Mustofa; Ni Made Oka Karini; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p06

Tourists flock to travel to relieve boredom after the government quarantine or known as revenge tourism. Mount Bromo is a tourist attraction that attracts domestic tourists. Knowing the motivation of tourists will help in tourism marketing planning and benchmarks for the quality of a tourist attraction can be known based on tourist perceptions. To determine the perceptions and motivations of domestic tourists in this study used descriptive quantitative and qualitative descriptive research methods. Data collection techniques using questionnaires, observation, interviews, documentation and literature study. In determining the respondents, the researchers used accidental sampling. The results obtained state that the perception of domestic tourists visiting Mount Bromo on the 4A component (attraction, ancillary, accesibility & amenity) is overall good, with the attraction component getting the highest score and the accessibility component getting the lowest score. The motivation for tourists to visit Mount Bromo during the pandemic is dominated by the desire to escape from routine indicator, which means that tourists travel on tourist trips to get out of the tedious daily routine after being quarantined due to COVID-19. Meanwhile, the motivation that attracts domestic tourists visiting Mount Bromo is the Marketed image of the destination or Mount Bromo which is widely known by the public for its beauty.

Co-Authors Angga Suputra Jayadi Ashmi Hudaningsih Charles Bertomi Chintiya Betari Avinda I GPB Mananda I Gusti Putu Bagus Sasrawan Mananda I Kadek Trita Yudi I Made Juniawan I Nyoman Sudiarta I Nyoman Sudiarta Sudiarta I Putu Angga Pratama I PUTU SUDANA Irena Hersi Kristanti Luh Gede Leli Kusuma Dewi Martina Minnie Anggela Muhammad Fitrullah Ni Gusti Ayu Susrami Dewi Ni Made Sofia Wijaya Ni Putu Eka Mahadewi Paradita Putri Amelia Putu Doddy Pramana Renita Sri Lestari Riana Nathasia Robertus San Roels Ni Made Sri Puspa Dewi W. Citra Juwitasari Zainul Mustofa

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