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Wahyu Wiyani
University of Merdeka Malang
Decision Sciences, Operations Research & Management Social Sciences

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PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN Supriyadi Supriyadi; Wahyu Wiyani; Ginanjar Indra Kusuma Nugraha
Jurnal Bisnis dan Manajemen Vol 4, No 1 (2017): Jurnal Bisnis dan Manajemen Volume 4 Nomor 1 Tahun 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.663 KB) | DOI: 10.26905/jbm.v4i1.1714

Abstract

This study aimed to describe (1) If the variable influence on product quality product purchasing decisions Converse brand shoes. (2) Whether variables affect the brand image of the product purchase decisions Converse brand shoes. (3) Is the variable product quality and brand image influence the purchasing decisions Converse brand shoes The population in this study was students whom to be Converse brand shoes product user in Faculty of Social and Political Science at the Merdeka University of Malang, a total of 39 respondents using non-probability sampling. Data that has met the validity and reliability, and classical assumption (t test and F test) is processed to produce a regression equation as follows: Y            = 13,789 + -0,261 X1 + 0,689 X2Where the purchasing decisions variable (Y), the qulity of the product (X1), and brand image (X2). Hypothesis testing using t test showed that the variable quality of the products that have been researched proved no effect on the purchasing decisions, but the variables that proved influential brand image on consumers purchasing decisions. Hypothesis testing using the F test shows that the variable quality of the product and brand image influence on purchase decisions by 22, 7%, while the remaining 77, 3% is influenced by variables that are not used in this study. DOI : https://doi.org/10.26905/jbm.v4i1.1714
Faktor Internal Penentu Laju Pertumbuhan Modal Sendiri pada Perusahaan Rokok Go Public di Bursa Efek Indonesia Wahyu Wiyani; Eko Yuni Prihantono; Roos Widjajani; Harril Brimantyo
Jurnal Bisnis dan Manajemen Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v7i2.5081

Abstract

This study aims to analyze the effect of the basic earning power, debt to equity ratio, plowback ratio, and interest and tax rate on the growth rate of equiy in cigarette companies that go public on the Indonesia Stock Exchange in 2013-2018. Data analysis technique used is multiple linear regression. The results showed that the four variables had a simultaneously significant effect on the growth rate of equity, while only Basic Earning Power had no significant effect partially. Because the calculation of basic earning power uses Earning Before Interest and Tax where Earning Before Interest and Tax is the profit that has not been taxed, which in fact tax for cigarette companies is a large expense. In addition, equity growth itself is largely determined by the amount of Earning After Tax compared to Earning Before Interest and Tax. The higher the Earning After Tax, the greater the opportunity for equity growth. 
Co-Authors Eko Yuni Prihantono Ginanjar Indra Kusuma Harril Brimantyo Roos Widjajani Supriyadi, Supriyadi