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All Journal Optimum : Jurnal Ekonomi dan Pembangunan J-MAS (Jurnal Manajemen dan Sains)
Ignatius Soni Kurniawan
Sarjanawiyata Tamansiswa University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS DAN CITRA MEREK TERHADAP KEPERCAYAAN DAN DAMPAKNYA TERHADAP MINAT BELI PRODUK PRIVATE LABEL INDOMARET (STUDI KASUS PADA KONSUMEN INDOMARET DI YOGYAKARTA) Wijayanti Marhaeni; Ignatius Soni Kurniawan
Optimum: Jurnal Ekonomi dan Pembangunan Vol 10, No 1 (2020)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.488 KB) | DOI: 10.12928/optimum.v10i1.13933

Abstract

Effect of quality and brand image of Indomaret product private label on purchase intention with trust as intervening variable: A case study of Indomaret in Yogyakarta.A study has been conducted to investigate the effect of quality and brand image of Indomaret product private label on purchase intention of Indomaret customers in Yogyakarta with trust as intervening variable.The sample consists of 100 Indomaret customers in Yogyakarta.brand image are positively correlated with trust. Furthermore, quality and brand image are positively correlated with purchase intention.Quality, brand image and trust are simultaneously positively correlated with purchase intention.Keyword : quality,brand image,trust, purchase intention
Pengaruh Keterlibatan Kerja, dan Perceived Supervisor Support Terhadap Organizational Citizenship Behavior dengan Kepuasan Kerja Sebagai Pemediasi Yuniar Anggita Sari; Ignatius Soni Kurniawan
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.795

Abstract

This study aims to determine the effect of job involvement and perceived supervisor support on organizational citizenship behavior (OCB) with job satisfaction as a mediating variable. This study is a quantitative study using a population of all employees of PT Baja Mulia Industriindo Klaten. Collecting data by census, with a total of 50 respondents using a questionnaire survey. Data analysis using inferential analysis with the statistical program used is Smart PLS 3. The results show that work involvement has an insignificant negative effect on OCB, job satisfaction has an insignificant positive effect on OCB, perceived supervisor support has no significant positive effect on job satisfaction, work involvement significant positive effect on job satisfaction, perceived supervisor support has a significant positive effect on OCB, job satisfaction is able to mediate the relationship between job involvement and OCB, job satisfaction is able to mediate the relationship between perceived supervisor support and OCB.
Co-Authors Wijayanti Marhaeni Yuniar Anggita Sari