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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Komunikasi Journal of Education, Humaniora and Social Sciences (JEHSS)
Selwendri Selwendri
Universitas Sumatera Utara
Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Journal of Education, Humaniora and Social Sciences (JEHSS)

 1 
Factors That Influence Entrepreneur Success In City Of Medan Selwendri Selwendri; Onan Marakali Siregar; Muhammad Arifin Nasution
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 2 (2020): Journal of Education, Humaniora and Social Sciences (JEHSS) December
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.513 KB) | DOI: 10.34007/jehss.v3i2.214

Abstract

The importance of entrepreneurship in society is not just to make improvements and changes in quality of life community, but also also proven to play a significant role in realizing the quality of the people and the nation. This study aims to determine the factors that determine the success of entrepreneurs in entrepreneurs in the city of Medan. This study uses quantitative research methods through the provision of questionnaires using predetermined indicator indicators in addition to extracting information through in-depth interviews. The results of the study show that lifestyle variables influence the success of an entrepreneur. In addition, lifestyle variables have a significant effect onsuccess variables entrepreneurial. So, the hypothesis is acceptable, namely the existence of partial lifestyle influences onsuccess intentions entrepreneurial. The results of partial tests explain that psychological capital variables (X2) have a positive effect. In addition, psychological capital variables have a significant effect onsuccess variables entrepreneurship. So, the hypothesis can be accepted, namely the influence of psychological capital partially onsuccess intentions. entrepreneurialThat individual talent variable (X3) has a positive effect and individual talent variables influencesuccess. entrepreneurIndividual talent variables have a significant effect onsuccess variables entrepreneurship. So, hypothesis 3 is acceptable, that is, the influence of individual talents partially on theintention to succeed  entrepreneur's.
Achievement of The Target Market Through Business Model Canvas in Small and Medium Enterprises (Smes) Onan M Siregar; Selwendri Selwendri
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 2 (2020): Journal of Education, Humaniora and Social Sciences (JEHSS) December
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1170.829 KB) | DOI: 10.34007/jehss.v3i2.215

Abstract

As a SME industry many challenges faced by entrepreneurs in central SMEs Pasar Bengkel to remain able to survive. The construction of the Medan - Tebing Tinggi toll road becomes a challenge for SMEs Pasar Bengkel entrepreneurs to remain able to survive in the business souvenirs typical Market Bengkel in Serdang Bedagai regency. For that apply the Business Canvas Model as one of the solutions for SMEs to be able to survive in reaching the target market. This study aims to support the model of Small and Medium Enterprises (SMEs), using a canvas model developed by Alexander Osterwalder. Based on the variables raised in this study and hypothesis model, this research includes descriptive research. Based on the nine blocks as the tools used in the customer segment is the customer that must be managed is the customer who accidentally came to shop, the value proposition of selling quality products in mass production that can be sold or deposited to other business actors. Marketing channels using social media and other promotional tools. Customer relationships with respect to hospitality, display products and provide food processing information to customers. In revenue streams using business to business activities; mass sales and do mouth to mouth marketing strategies. The main resources use various sources such as raw materials, equipment and technology utilization. Key activities that social media management can take and management of production and materials. Partnership is done to farmers and government. Pay attention to the cost structure of product processing, wages, packaging and equipment maintenance.
Co-Authors Dafrizal Samsudin M B Abdillah NASUTION, MUHAMMAD ARIFIN Onan M Siregar Rumyeni Rumyeni Siregar, Onan Marakali Syam, Hamdani M