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All Journal AKSES: Jurnal Ekonomi dan Bisnis Journal of Islamic Economic Scholar
Dini Amalia Rizky
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Economics, Econometrics & Finance Social Sciences

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Islamic Business Ethics As A Basic of Policies Facing The Impact of Covid-19 Pandemics Ratna Sofiana; Dini Amalia Rizky
AKSES: Jurnal Ekonomi dan Bisnis Vol 16, No 1 (2021): AKSES: JURNAL EKONOMI DAN BISNIS
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/akses.v16i1.4477

Abstract

Morals are very important in every action in the life of a Muslim, including in his business activities. In a difficult or happy situation a Muslim must continue to prioritize in order to create the benefit of the whole community. In difficult circumstances such as in early 2020 where the world and Indonesia were shocked by the emergence of the COVID-19 virus which disrupted the health and economy of the country. At such times it is important to review the establishment of policies that can provide welfare for all levels of society both from the government or business actors in accordance with applicable norms and culture. This research . This research was conducted with a literature review method using analysis of secondary data. The results of this study indicate that some requirements that are in accordance with Islamic business ethics must be considered by the government and business actors, namely establishing clear and transparent information platforms, setting standards on business activities and products that are in accordance with health regulations to control the needs of community products, and making public educative. Keywords: pandemic, company policy, regulation, welfare.
MARKETING COST ANALYSIS OF PROFIT OF PT. UNILEVER 2014-2018 Aulia Rahman; Dini Amalia Rizky; Dinar Rosalia; Dzikra Azzahra
Journal of Islamic Economic Scholar Vol. 1 No. 1 (2020)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2020.1.1.%p

Abstract

Promotion is one of the variables in the marketing mix that is very important to be carried out by companies in marketing service products. Promotional activities not only function as a communication tool between the company and consumers, but also as a tool to influence consumers in purchasing or using services in accordance with their desires and needs. So this research was made to find out whether the promotional costs incurred affected unilever company profits in 2014-2018. This research is a type of quantitative research using secondary data with SPSS analysis tools. The results of the Multiple Linear Analysis test in this study prove the cost of promotion has a significant effect on the company's gross profit. However, it cannot be denied that there are other factors that can affect the company's gross profit apart from the promotionCosts
Co-Authors Aulia Rahman Dinar Rosalia Dzikra Azzahra Ratna Sofiana