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All Journal Jurnal Ekonomi Jurnal Pengabdian Masyarakat Akademisi
Diana Sri Dewi
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Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN INNOVATION CAPABILITY TERHADAP CUSTOMER SATISFACTION PADA PERBANKAN SYARIAH MILIK PEMERINTAH DI KOTA PEKANBARU Diana Sri Dewi; Sri Restuti
Jurnal Ekonomi Vol 22, No 4 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.519 KB) | DOI: 10.31258/je.22.4.p.172-183

Abstract

The research aimed to know the effect of each dimension of Customer Relationship Management either directly or through Innovation Capability to Customer Satisfaction. The data collection using questionnaire that has been done a pretest with 165 respondents selected by using purposive sampling method. The main analysis is structural equetion modeling using Partial Least Square (PLS) as a variance/component based approach which does not required the fullfillment o data. The result of the research show that how good the prediction model of Customer relationship Management for Innovation Capability. But only Long-term Partnership and Technology-based CRM dimensions that have a great positive significant influence, with Long-term Partnership are most important, while Information Sharing tending to moderate significant influence lowering Innovation Capability. The improvement Information Sharing could change the effect to be positive. The facts also indicated how good the prediction model of Customer Relationships Management and Innovation Capability for Customer Satisfaction. Innovation Capability give the significant positive effect among medium and large as Long-term Partnership dimensions. While Technology-based CRM with a great direct influence.In this case, Innovation Capability plays an important role to produced the great total effect as moderating from Long-term Partnerships and Technology-based CRM. Customer Involvement indicated as initial point inCcustomer Relationship Management strategy and together with Joint Problem Solving role to strengthen Long-term Partnership.
Pelatihan Pembuatan Sabun Cuci Piring Pada ibu-ibu Arisan RT 08 RW 11 Kelurahan Sidomulyo Barat Pekanbaru: - Ansori, Putra Budi; Febrina, Dian; Wicara, Dinda Genta; Diana Sri Dewi; Nurhayana, Nurhayana
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 1 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i1.816

Abstract

Pengabdian pada masyarakat ini bertujuan untuk memberikan pengetahuan dan pemahaman dan keterampilan melalui pelatihan pembuatan sabun cuci piring cair dalam upaya pemberdayaan Kelompok Arisan Ibu-Ibu RT 08 RW 11 Kelurahan Sidomulyo Barat, Kecamatan Tuah Madani. Target kegiatan adalah mampu menambah pengetahuan dan memotivasi masyarakat khususnya ibu-ibu arisan RT.08 RW 11 Kelurahan Sidomulyo Barat tentang keterampilan usaha melalui pembuatan sabun cuci piring cair. Kegiatan dilakukan yaitu : Sabtu-Minggu, 07 dan 08 Oktober 2023, setelah diskusi dengan masyarakat ditetapkan di Perumahan Vila Bunga Arengka Blok. C 1, RT.08 RW 11 Kelurahan Sidomulyo Barat Kecamatan Tuah Madani Kota Pekanbaru, Riau. Peserta yang hadir sebanyak 28 orang ibu rumah tangga , 13 orang ibu-ibu telah memiliki usaha makanan ringan, usaha catering, pembuatan bunga dan usaha hantaran pesta. Hasil pengabdian masyarakat ini adalah peserta berhasil membuat sabun cuci piring dan dimasukan didalam kemasan dan tercapainya kelompok kerja (Pokja) RT 08 RW 11 yang memiliki keterampilan dalam membuat Sabun cuci piring.
Co-Authors Ansori, Putra Budi Febrina, Dian Nurhayana, Nurhayana Sri Restuti Wicara, Dinda Genta