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Marketing Communication Strategies For Asap Tilapia (Oreochromis niloticus) Products In Tebing Tingg Village, Benai District, Kuantan Singingi Regency, Riau Province Febrian Febrian; Zulkarnain Umar; Kusai Kusai
Berkala Perikanan Terubuk Vol 50, No 1 (2022): Februari 2022
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/terubuk.50.1.1406-1416

The purpose of this study is to analyze the Strengths, Weaknesses, Opportunities, and Threats in marketing smoked tilapia products in Tebing Tinggi Village, and analyze marketing communication strategies for smoked tilapia processing in Tebing Tinggi Village. This research was conducted in February 2021 at Tebing Tinggi Village, Benai District, Kuantan Singingi Regency, Riau Province. This research was conducted with a qualitative approach because the problems related to humans are fundamentally dependent on observation. The data collected consists of primary and secondary data. Data collection was carried out in this study by interview, observation, and documentation, and for the determination of informants by Snowball Sampling with a total of 9 informants which included 2 village officials, 2 consumers, and 5 smoked tilapia fish processors. Asap Tilapia (Oreochromis niloticus) processors in Tebing Tinggi Village use the most effective form of communication, using Interpersonal Communication. Furthermore, the marketing communication mix used in Tebing Tinggi Village is Direct Marketing, Promotion, Personal Selling, Advertising and Public Relations.

The Livelihood Change of Fishermen Recipient Grant Program of Coalition Party In Lubuk Puding Village Buru District of Karimun Regency of Riau Islands Province Saknah '; Hamdi Hamid; Zulkarnain Umar
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 3, No 2 (2016): Wisuda Oktober Tahun 2016
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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This study was conducted in January 2016 in the village of Lubuk Puding in the District of Buru Karimun Riau Islands Province. The objective of this study was to determine the characteristics of fishing grantees, to determine changes in fishing livelihoods after receiving the grant, and to determine the relationship characteristic of changes, livelihoods and grants program. The method used in this study was survey of 160 grantees fishermen population, in which this study taken as much as 15% of the 160 populations or 24 peoples.Based on the research result, the characteristics of grant recipient are productive fishermenage, low education and the number of family member of fishermen. The livelihood of fishermen grant recipients changed from the preparatory stage to the growth stage, while in food consumption and employment on a fixed income and sanitation and hygiene unchanged. Characteristics with real changes in the livelihoods of fishermen are age which have relationship with income and with the job opportunities, the number of family member has relationship with food consumption and grant, and food consumption have relationships with the grant.Keywords: Change, Livelihoods, Fisherman.

THE CAUSING FACTORS OF FISHERMEN POVERTY IN THE KEPENGHULUAN OF SINABOI SINABOI SUB DISTRICT ROKAN HILIR DISTRICT RIAU PROVINCE Reza Kurnia Ndaru; Firman Nugroho; Zulkarnain Umar
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 5 (2018): Edisi 2 Juli s/d Desember 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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ABSTRACT This research is about the causes of poverty fishermen communities in Kepenghuluan Sinaboi, Sinaboi Sub District, Rokan Hilir Regency, Riau Province, was held in April 2018. The research objectives were to (1) Determine the causes of fishermen's poverty in Kepenghuluan Sinaboi (2) Knowing the efforts of fishermen in facing poverty in Kepenghuluan Sinaboi (3) Knowing the government's efforts to solve the problem of poverty in Kepenghuluan Sinaboi. The research method used is a survey method with a qualitative approach. The sampling technique used was simple random sampling technique with a total of 30 respondents as fishermen. The results of this study indicate that the poverty of fishermen in Kepenghuluan Sinaboi is caused by 5 influential indicators: (1) The average income of fishermen households is IDR1.992.800,00 (2) Powerlessness of fishermen the ability to acces capital is very low (3) Vulnerability of fishermen in dealing with emergency situations due to lack of valuable assets if at any time they experience a disaster (4) Dependency, erratic fishing catches caused by the season (5) Alienation of fishermen, living places far from public facilities that are beneficial for fishermen. The efforts of fishermen to get out of poverty do not exist because of thoughts that only hope for government assistance. While the government's efforts to deal with the poverty of fishermen in Kepenghuluan Sinaboi are in the form of assistance but not yet fully felt by fishermen Keywords : Poverty, Fisherman, Goverment, The Kepenghuluan of Sinaboi.

FAMILY WELFARE FISHERIES OF AKIT TRUST BANTAN TIMUR VILLAGE OF BENGKALIS REGENCY RIAU PROVINCE Rafi kurniawan; Firman Nugroho; Zulkarnain Umar
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 6 (2019): Edisi 1 Januari s/d Juni 2019
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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ABSTRACT Characteristics of fishermen of the Akit tribe included in the very productive age, the level of education is low, the average income of fishermen of the Akit Tribe is still below the Bengkalis Regency Regional Minimum Wage (Rp. 2,919,000 per month with an average expenditure of Rp. 1,800,000 per month and the number of dependents of the Akit tribe fishermen in Bantan Timur Village is 5 people on average. Social characteristics of fishermen The Akit tribe: inherit the fishing profession, believe in mystical or superstitious things, have difficulty interacting with other community groups.From the research conducted, it was found that the fishing families of the Akites in the East Bantan Village belonged to underprivileged families with a percentage of 45.8%, stage I prosperous families with a percentage of 33.4% and stage II prosperous families with a percentage of 20.8%. so it can be concluded that most of the Akit fishing families in Bantan Timur Village are mostly poor families.The role of the Bengkalis government in improving the welfare of the family of the Akit tribe is to make policies in the form of assistance given, such as Livable Houses, Fishing Assistance, Direct Cash Assistance (BLT), Rice for the poor (RASKIN), PNPM Mandiri assistance with such assistance alleviate and help the lives of the people of the Akit tribe. Keyword: Welfare, Family Of Fishermen, Akit Trust

COMMUNICATION STRATEGY OF PENGELOLA KAWASAN KONSERVASI PERAIRAN DAERAH (KKPD) WITH COMMUNITY TO CONSERVE CORAL REEFS IN MALANG RAPAT VILLAGE OF GUNUNG KIJANG DISTRICT OF BINTAN REGENCY OF RIAU ISLAND PROVINCE Ranti Rumapea; Zulkarnain Umar; Kusai Yatim
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 5 (2018): Edisi 2 Juli s/d Desember 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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ABSTRACT This research was conducted in January in Malang Rapat Village of Gunung Kijang District of Bintan Regency of Riau Island Province. This study aims to determine the techniques of KKPD managers in conserving Coral Reefs, knowing communication strategies used KKPD managers with communities in conserving Coral Reefs and knowing the success rate of KKPD managers in conserving Coral Reefs. The method used in this research is qualitative research method.The types of communication strategies used by the managers of the Regional Aquatic Conservation Area with communities in conserving the Coral Reefs are identifying target communities, setting communication goals, designing messages, socializing, creating advertisements, creating good relationships with communities. Keywords: Communication Strategy, Coral Reef, Malang Village Meeting

Analysis of Environmental, Social and Economic Conditions in the Ecosystem Restoration Area (Case Study in IUPHHK-RE PT. Sinar Mutiara Nusantara, Pelalawan Regency) Fathoni Ahmad; Ridwan Manda Putra; Zulkarnain Umar
Berkala Perikanan Terubuk Vol 51, No 1 (2023): Februari 2023
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/terubuk.51.1.1808-1813

The problems that are often encountered in ecosystem restoration activities today are no longer just technical forestry issues such as planting and maintenance, but more importantly social issues as an important part of ecosystem restoration area management. Forest management must change from a physical definition to social interactions and spatial patterns so that the solutions taken must seek contextual efforts according to field conditions. Given the huge potential of the Kampar Peninsula ecosystem restoration area by PT. Sinar Mutiara Nusantara, it is necessary to carry out an in-depth analysis of environmental, social and economic conditions. The purpose of this study was to analyze the environmental, social and economic conditions of the Kampar Peninsula ecosystem restoration area by PT. Sinar Mutiara Nusantara. The environmental conditions observed consisted of land cover change data, vegetation and fauna data as well as mammals. While socio-economic data were obtained directly by observation (direct observation) and in-depth interviews with the people living around the concession and interacting with the IUPHHK-RE area of PT. Sinar Mutiara Nusantara in Pelalawan Regency. The results showed that the Kampar Peninsula ecosystem restoration area by PT. Sinar Mutiara Nusantara has high natural resources, as evidenced by the changing conditions of land cover, the potential for diverse vegetation and fauna and mammals. Not only environmental conditions, but socio-economic conditions which are also very closely related to environmental conditions in the Kampar Peninsula ecosystem restoration area by PT. The Best One United.

Analysis of Environmental, Social and Economic Conditions of the Ecosystem Restoration Area of PT. The Best One Unitimber Kampar Peninsula Bambang Dewo Bagus; Ridwan Manda Putra; Zulkarnain Umar
Berkala Perikanan Terubuk Vol 51, No 1 (2023): Februari 2023
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/terubuk.51.1.1814-1820

Kampar Peninsula ecosystem restoration activity by PT. The Best One Unitimber has the potential to create an innovative and creative conservation and protection of the peat swamp forest ecosystem in the Kampar Peninsula, namely establishing support from the private sector to increase the ability to maintain the peat swamp forest ecosystem, both physically and socially and economically. Given the huge potential of the Kampar Peninsula ecosystem restoration area by PT. The Best One Unit, it is necessary to carry out an in-depth analysis of its environmental, social and economic conditions. The purpose of this study was to analyze the environmental, social and economic conditions of the Kampar Peninsula ecosystem restoration area by PT. The Best One United. The environmental conditions observed consisted of land cover change data, vegetation and fauna data. While socio-economic data were obtained directly by observation (direct observation) and in-depth interviews with the people living around the concession and interacting with the IUPHHK-RE area of PT. The Best One Unit in Pelalawan Regency. The results showed that the Kampar Peninsula ecosystem restoration area by PT. The Best One Unitimber has high natural resources, as evidenced by the changing conditions of land cover, the diverse potential of vegetation and fauna in it. Not only environmental conditions, but socio-economic conditions which are also very closely related to environmental conditions in the Kampar Peninsula ecosystem restoration area by PT. The Best One United.

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