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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi
Dwi Wahyu Pril Ranto
Universitas Muhammadiyah Yogyakarta
Economics, Econometrics & Finance

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Pengaruh Harga, Desain Produk, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Pada Produk UKM Di Yogyakarta Dwi Wahyu Pril Ranto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 5, No 2 (2014): Oktober 2014
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v5i2.1382

Abstract

The purpose of this study was to examine the effect of pricing, product design, product quality and brand image on consumer purchasing decisions on products of SMEs in Yogyakarta. The population in this study is that consumers who shop for products of SMEs in Yogyakarta. Samples in this the research are consumers who visit shopping at the handicraft center of Kasongan Bantul. This study used convenience sampling technique that is because of the ease of sampling.    The results showed that the variables of price, product design and product quality significantly influence purchasing decisions at SMEs Products in Yogyakarta. While the brand image does not significantly influence the purchasing decisions on products of SMEs in Yogyakarta. These results show that consumers in making purchasing decisions more expensive variable price, design and quality of the products to be bought. As for the image of the brand is not so considered on the grounds that when consumers buy products of SMEs, which are seen affordable prices and the quality of its products according to expectations.Keywords: Price, Product Design, Product Quality, Brand Image, Buying Decision.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Berbelanja Pada Toko Modern Di Yogyakarta Dwi Wahyu Pril Ranto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 6, No 1 (2015): Februari 2015
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v6i1.1389

Abstract

This study aims to examine the impact of service quality dimensions consisting of tangibles, reliability, responsiveness, assurance and empathy towards customer satisfaction on modern stores in Yogyakarta.      The population in this study are the customers who purchases on modern stores in Yogyakarta. While the samples taken are customers who purchases at Indomaret, Alfamart and Pamella. Sample in this study amounted 100 people.This study used a convenience sampling technique that is because of the ease of sampling and purposive sampling, criteria have customers who make purchases in a modern stores. At least customers have ever purchase in a modern store is considered to have be able to evaluate the services provided in the modern stores.Based on testing using multiple regression dimensions of tangibles, reliability, responsiveness, assurance and empathy simultaneously influence on customer satisfaction on modern stores in Yogyakarta. Partially tangibles no effect on customer satisfaction on modern stores in Yogyakarta. While reliability, responsiveness, assurance and empathy in partial effect on customer satisfaction on modern stores in Yogyakarta.Keywords:Bukti Fisik, Kehandalan, Daya Tanggap, Jaminan, Empati, kepuasan pelanggan.
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