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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Bina Bangsa Ekonomika Media Ekonomi
Tetty Herawaty
Universitas Padjajaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of the Effectiveness of Content Marketing Communications in the Effort of Formulating a Promotion Strategy to Stimulate Repetitive Purchases Medina Ramadhany; Arianis Chan; Cecep Safa’atul Barkah; Tetty Herawaty
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.10832

Abstract

This study aims to see how the level of effectiveness of content marketing communication to consumers at the Bajumantanmoo online store in driving repeat purchase decisions. This research uses quantitative methods with a descriptive approach. Samples were taken using purposive sampling technique and data were collected through questionnaires to the sample. The data then tested using the validity test with the t table value (0.3297) and the reliability test with a Cornbach alpha value of 1.08. Based on the research results, it was found that the persuasion indicator was the content marketing indicator with the least value in encouraging consumers to make repeat purchases.
Menjadikan Brand Top Of Mind Melalui Penggunaan Strategi Funneling (Studi Kasus Pada UMKM Wanderer Scarves) Nabila Meira Adzraa Hariri; Cecep Safa'atul Barkah; Tetty Herawaty; Lina Auliana
Media Ekonomi Media Ekonomi : Vol 21 No 2 Juli 2021
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v21i2.10904

Abstract

Penelitian ini dilakukan untuk mengetahui apakah UMKM Hijab Wanderer Scarves sudah menjadi brand top of mind di benak para wanita berhijab di Kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif untuk mendapatkan data melalui survei dengan teknik sampling menggunakan purposive sampling dan metode kualitatif deskriptif untuk mendapatkan data melalui wawancara kepada pihak perusahaan. Analisis dilakukan dengan tahapan melalui internal based resource, framework VRIO, SCA, dan TOWS. Dari analisis tersebut didapatkan strategi untuk mengatasi bisnis isu yaitu dengan cara meningkatkan brand awareness. Peningkatan brand awarenessini dilakukan melalui strategi funneling dengan program, yaitu konten interaktif pada instagram, mengadakan diskon untuk pembelian online, pemasangan iklan di platform youtube, mengikuti event hijab.
GOOD CORPORATE GOVERNANCE DAN PERAN OTORITAS JASA KEUANGAN DALAM KASUS PENGGELAPAN DANA ANGGOTA KOPERASI SIMPAN PINJAM (KSP) INDOSURYA Muhammad Irfan Dadi; Muhammad Rizal; Tetty Herawaty
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.388

Abstract

The implementation  of good corporate governance  practices in cooperatives is a very important topic and is actively socialized by the Ministry of Cooperatives and SMEs. This is due to the increasing complexity of challenges in managing cooperatives in the era of globalization. Good governance practices aim to form a culture and awareness among all parties involved in the cooperative, so that its mission and social responsibility, which is to improve the welfare of members, can be realized consistently. Strengthening awareness to achieve these goals is an important key in managing a professional, trustworthy, and accountable cooperative. This study aims to investigate cases that occurred in members of the Indosurya Savings and Loans Cooperative (KSP), which caused losses of up to Rp. 106 T for its members. Therefore, it is important to provide legal certainty regarding the funds embezzled by the Indosurya Save and Loan Cooperative (KSP) and evaluate the seriousness of the government in handling this case. The descriptive method used in this study, which reveals how complex the government's approach to this case is because formally the Indosurya Savings and Loans Cooperative (KSP) is registered as a cooperative business entity under the auspices of the Ministry of Cooperatives and MSMEs. The Financial Services Authority (OJK) has the authority to revoke the cooperative's license, but is not authorized to dissolve the Savings and Loans Cooperative (KSP). The practice of moral hazard in investment activities at the Indosurya Savings and Loans Cooperative (KSP) occurs due to the weak supervision system of financial institutions, which is caused by several factors, including: (a) weaknesses in the financial supervision architecture system in Indonesia, (b) lack of information exchange and effective coordination between related institutions
Co-Authors Arianis Chan Cecep Safa'atul Barkah Cecep Safa’atul Barkah Lina Auliana Medina Ramadhany Muhammad Irfan Dadi Muhammad Rizal Nabila Meira Adzraa Hariri