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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi MODUS-Jurnal Ekonomi dan Bisnis CAPITAL: JURNAL EKONOMI DAN MANAJEMEN MANAJEMEN DEWANTARA Telaah Bisnis Jurnal Ekonomi dan Bisnis

Bambang Setia Wibowo

STIE YKPN Yogyakarta

Author-ID : 3011485

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 7 Documents Claim Missing Document

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Articles

Pengaruh Instagram Online Store, Konformitas Dan Iklan Televisi Terhadap Perilaku Konsumtif Serta Dampaknya Terhadap Gaya Hidup Hedonis Mahasiswa Bambang Setia Wibowo
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 9, No 1 (2018): Februari 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.91095

This study examined the influence of instagram online store, conformity and television ads to consumptive behavior and its impact to student hedonic lifestyle. This study is the integration of previous studies to determine the effect of simultaneous between variables. Respondents of this study were 142 university students respondents who have used social media instagram for online shopping, have a strong group of friends and know the television ads of fashion products. There are several findings in this study. First, instagram online store has positive influence to the consumptive behavior. Second, conformity has positive effect to consumptive behavior. Third, television ads has no effect to consumptive behavior. Fourth, consumptive behavior has positive effect to student hedonic lifestyle.

PENGARUH WEBSITE INTERFACE FEATURES, BRAND AMBASSADOR DAN CREATIVE ADVERTISING TERHADAP ADVERTISING EFFECTIVENESS SERTA DAMPAKNYA TERHADAP ONLINE SHOPPING INTENTION Bambang Setia Wibowo
Modus Vol. 28 No. 2 (2016): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v28i2.849

This study examined the influence of brand ambassador reputation, websiteinterface features and creative advertising to advertising effectiveness and its impact toonline shopping intention. This study is the integration of previous studies to determinethe effect of simultaneous between variables and the variable advertising effectiveness asa mediating variable in the influence of brand ambassador reputation, website interfacefeatures and creative advertising to online shopping intention. Respondents of this studywere 115 university students who have ever seen e-commerce advertisements on electronicmedia participated in this reseach. There are several findings in this study. First, brandambassador reputation has positive effect to advertising effectiveness. Second, website interface features has positive influence to the advertising effectiveness. Third, creativeadvertising has positive effect to advertising effectiveness. Fourth, advertising effectivenesshas positive effect on online shopping intention. Fifth, advertising effectiveness perfectlymediate the effect of brand ambassador reputation, website interface features and creativeadvertising to the online shopping intention.Keywords : brand ambassador reputation, website interface features, creative advertising,advertising effectiveness, online shopping intention

Peluang Revolusi Industri 4.0 Bidang Pemasaran: Pemanfaatan Aplikasi E-commerce, Sosial Media Instagram dan Digital Marketing terhadap keputusan Instant Online Buying Konsumen Generasi Millenial Bambang Setia Wibowo; Diaz Haryokusumo
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 3, No 2 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

This study examined the influence of e-commerce application, social media instagram and digital marketing to online purchases of millennial generation consumers. Respondents of this study were 152 university students who have already shopped online at e-commerce applications, have ever seen e-commerce advertisements on electronic media and have used social media instagram for online shopping participated in this reseach. There are several findings in this study. First, e-commerce application has positive influence to online purchases of millennial generation consumers. Second, social media instagram has postive effect to online purchases of millennial generation consumers. Third, digital marketing has positive effect to online purchases of millennial generation consumers.Keywords : industrial revolution 4.0, e-commerce, instagram, digital marketing, instant online buying, millennial generation consumers

Pengaruh Komitmen Organisasional, Perencanaan Karir, dan Motivasi terhadap Kinerja Karyawan Miswanto Miswanto; Eggi Sandy Tesa; Bambang Setia Wibowo
Telaah Bisnis Vol 20, No 2 (2019): Desember 2019
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

This study aims to examine the effect of organizational commitment, career planning, and motivation on employee performance. Data collection was carried out through distributing questionnaires with 101 employee respondents who work in business organizations. The sampling technique used was purposive sampling and the data analysis method used was multiple linear regression. The results of this study indicate the following. Organizational commitment has no significant effect on employee performance. Career planning has a significant positive effect on employee performance. Motivation has a significant positive effect on employee performance. Simultaneously organizational commitment, career planning, and motivation affect employee performance.

Tantangan dan Peluang Bisnis di Masa Pandemi Covid-19: Menarik Minat Beli Pelanggan melalui Aplikasi E-commerce, Endorsement Selebgram dan Instagram Ads. Bambang Setia Wibowo
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12833

This study aims to determine the business challenges and opportunities during the covid-19 pandemic: attracting customer purchase interest through e-commerce, endorsement celebrities and instagram ads. Some online shops in the marketplace use endorsement celebrities and Instagram ads to attract consumer attention. When celebgrams deliver product advertisements, consumers will follow them because of their reputation, popularity and credibility. This research used survey design with purposive sampling. This research was conducted on 176 students in Yogyakarta who had already done online shopping in the marketplace during the Covid-19 pandemic. Data analysis was performed using Structural Equation Model (SEM) using Analysis Moment Structure (AMOS). This research proves that there is a positive influence on the use of e-commerce, endorsement celebrities and instagram ads on customer buying interest. There are several findings in this study. First, e-commerce has positive influence to the customer buying interest. Second, endorsement celebrities has positive effect to customer buying interest. Third, instagram ads has positive effect to customer buying interest. Keyword: Customer Purchase Interest, E-commerce, Celebrities endorsement, Instagram Ads, Covid-19 Pandemic

Perilaku Panic Buying pada masa Pandemi Covid-19: Penggunaan Media Sosial, Pemberitaan Media Digital dan Covid-19 Anxiety. Bambang Setia Wibowo
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 6, No 1 (2022)
Publisher : UNIVERSITAS PGRI MADIUN

This study aims to examined the effect of use of social media, covid-19 anxiety and digital media news on panic buying behavior. This research used survey design with purposive sampling. This study was conducted on 184 students in Yogyakarta who have social media accounts and have experienced panic buying. Data analysis was performed using Structural Equation Model (SEM) using Analysis Moment Structure (AMOS). This research proves that there is a positive influence on the use of social media, digital media news and covid-19 anxiety on panic buying behavior. There are several findings in this study. First, use of social media has positive influence to the panic buying behavior. Second, digital media news has positive effect to panic buying behavior. third covid-19 anxiety has positive effect to panic buying behavior.

ANALISIS PERILAKU ONLINE IMPULSIVE BUYING: SHOPPING LIFESTYLE, SALES PROMOTION, HEDONIC SHOPPING MOTIVATION DAN PAY LATER Dian Pertiwi; Bambang Setia Wibowo
Jurnal Ekonomi Dan Bisnis Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i2.25

This study aims to examine the effect of Shopping Lifestyle, Sales Promotion, Hedonic Shopping Motivation and Pay later on online impulsive buying behavior. This research used a survey design with purposive sampling. In this study, it used a quantitative approach with a sample of 144 Shopee consumers and using Shopee pay later when making transactions. The data source used is primary data using questionnaires. The data analysis method used is multiple linear regression analysis. Based on the results of the study: (1) there is a positive influence of shopping lifestyle on impulsive buying (2) there is no positive influence of sales promotion on impulsive buying (3) there is no positive influence of hedonic shopping motivation on impulsive buying (4) there is a positive influence of pay later on impulsive buying.

Co-Authors Dian Pertiwi Diaz Haryokusumo, Diaz Eggi Sandy Tesa Miswanto Miswanto

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