Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen dan Bisnis Indonesia
Bambang Setia Wibowo
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kreativitas Dalam Iklan, Reputasi Bintang Iklan Dan Waktu Penayangan Iklan Terhadap Efektivitas Iklan Serta Dampaknya Terhadap Minat Pembelian Konsumen Bambang Setia Wibowo
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 7, No 1 (2016): Februari 2016
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v7i1.2546

Abstract

This study examined the influence of creative advertising, endorser, and advertising time to advertising effectiveness and its impact to consumer purchase intention. 100 university students who have ever seen shampoo advertisements on television participated in this reseach. There are several findings in this study. First, creativity in advertising has positive effect to advertising effectiveness. Second, endorser has positive influence to the advertising effectiveness. Third, advertising time has positive effect to advertising effectiveness. Fourth, advertising effectiveness has  positive effect on consumer purchase intention. Fifth, advertising effectiveness perfectly  mediate the effect of creativity in advertising, endorser and advertising time to the consumer purchase intention.
Pengaruh Konformitas dan Konsep Diri (Prestige) terhadap Minat Beli Online Mahasiswa dengan Perilaku Konsumtif Mahasiswa sebagai Variabel Pemediasi Shita Lusi Wardhani; Bambang Setia Wibowo
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 3 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2018
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v5i3.172

Abstract

This study examined the influence of conformity and self-concept to consumptive behavior and its impact to online shopping intention. This study is the integration of previous studies to determine the effect of simultaneous between variables. Respondents of this study were 142 university students who have ever seen e-commerce advertisements on electronic media participated in this reseach. There are several findings in this study. First, conformity has positive influence to the consumptive behavior. Second, self-concept has postive effect to consumptive behavior. Third, consumptive behavior has positive effect to online shopping intention. Fourth, consumptive behavior perfect mediate the effect of conformity and self-concept to the online shopping intention. Keywords : conformity, self-concept, consumptive behavior, online shopping intention
Co-Authors Wardhani, Shita Lusi