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All Journal CommIT (Communication & Information Technology) Binus Business Review ComTech: Computer, Mathematics and Engineering Applications Journal of Applied Engineering and Technological Science (JAETS) Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi)
Arta Moro Sundjaja
Bina Nusantara University
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mathematics

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The Determinant Factors of E-Commerce Usage Behavior During Flash Sale Program Arta Moro Sundjaja; Gladys Valentina Arisanto; Sarah Fatimah
CommIT (Communication and Information Technology) Journal Vol. 14 No. 2 (2020): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v14i2.6582

Abstract

The research objective is to analyze the determinant factors of the purchase intention during a flash sale program. It is conducted from October 2018 to January 2019. The researchers apply a quantitative approach. The sampling technique is snowball sampling. The survey data are collected from 210 respondents who shop online in Indonesia using questionnaires. The data are examined using Structural Equation Modelling (SEM) with AMOS ver. 25. The research results indicate that the effect of perceived usefulness, information quality, and web quality on purchase intention are mediated by attitude. The flash sale program has a moderating impact on purchase intention. The effect of perceived ease of use and trust in the purchase intention mediated by attitude is not significant. The R-squared value of attitude on e-commerce is 0.527, and purchase intention is 0.369. These research results are important for e-commerce management to understand the essential factors of purchase intention during a flash sale program.
The Behavior of Online Museum Visitors on Facebook Fan Page of the Museum in Indonesia Arta Moro Sundjaja; Ford Lumban Gaol; Sri Bramantoro Abdinagoro; Bahtiar S. Abbas
Binus Business Review Vol. 8 No. 3 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i3.3742

Abstract

The objective of this research was to discover the behavior of museum visitors on Facebook fan page in Indonesia based on the user motivation, user expectation, online community involvement, and Facebook fan page of the museum. This research used a quantitative approach to descriptive analysis. The population was the Facebook users who had followed the Facebook fan page of the museum in Indonesia. The samples used were 270 respondents. The researchers distributed the questionnaire to a Facebook group managed by museums or communities. Based on the demographic profile of respondent, the researchers discover that the respondents are highly educated, work as employees or student, and allocate more than Rp500.000,00 per month for traveling expense. Based on social media behavior of the respondents, the respondents are active using Facebook and not aware of the presence of museum in social media. The respondents require museum information, social interaction, and entertainment on Facebook fan page of the museum. Therefore, museum managers must maintain the content quality and perceived usefulness in delivering the information through Facebook. The involvement of cultural community can help people to get honest information about museum through credible opinion from the respondents.
The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce Arta Moro Sundjaja; Giovanka Savina; Yuli Yuli; Thomas Hardianto
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.6801

Abstract

Previously, existing research has not comprehensively examined the determinant factors of loyalty programs, and there is limited research that analyzes the gamification of loyalty programs in e-commerce. The research investigated the determinant factors of loyalty program usage, focusing on the moderating effect of the gamified loyalty program. The research applied a quantitative method using Structural Equation Modeling (SEM) with AMOS. Then, the unit of analysis was the users who played the Lucky Egg. The population size was unknown due to limited access to the e-commerce company, so the sample size was determined using ten times indicators. Around 242 respondents were gathered using convenience sampling. The result confirms that seven hypotheses are accepted, and one hypothesis is rejected. The determinant factors of loyalty program usage are playfulness, affective commitment, and attitude toward loyalty program. The interaction moderation analysis shows that the loyalty program increases loyalty program usage. However, the reward attractiveness does not affect the loyalty program directly and must be mediated by attitude toward the loyalty program. The R2 value of attitude toward loyalty program is 58,3%, and loyalty program usage is 58,5%. The research extends the loyalty program usage model in Indonesian e-commerce, and gamified loyalty program is proven as moderating variable of loyalty program usage.
Perencanaan Keuangan untuk Mencapai Tujuan Finansial Arta Moro Sundjaja
ComTech: Computer, Mathematics and Engineering Applications Vol. 1 No. 1 (2010): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v1i1.2218

Abstract

Financial planning of individuals started a trend in Indonesia in recent years. This paper will attempt to design an individual financial planning. Object of this project include individual financial planning and financial management, investment planning, financial planning elements, prepare an emergency fund and retirement funds, education costs and achieve other financial goals. Of this paper is expected to increase the knowledge of individuals in managing finances and choosing the right media investments and achieve their financial goals.
The Impact of the Implementation of Business Intelligent to Support Decision-Making in the American Banking Industry: A Literature Review Arta Moro Sundjaja; Veronica Veronica
ComTech: Computer, Mathematics and Engineering Applications Vol. 7 No. 4 (2016): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v7i4.2530

Abstract

In facing globalization era, companies need to have innovation to survive in business competition. A change is needed to make a successful inovation, when a company needs a leader who has a strong managerial ability. The application of technology, in this case is business intelligence (BI), is an innovation that can becarried out by the management leader to survive in the complex world competition by finding appropriate decisions to solve business problems. This article was a literature review that concerned to exploration of the role of leadership and managerial ability in the application of BI on First American Company (FAC). The authors retrieved articles from google scholar with keywords, such as: leadership, managerial ability, and business. The implementation of BI on FAC proves to be a successful innovation formulated by the managementwho manage to change the company's financial situation that loss into a profit and managed to become the market leaders. In addition, this article also presented some cases of successful BI implementation which helped resolving credit problems and segmentation
Perancangan Sistem Informasi Akuntansi Revenue Cycle dan Inventory Pada PT XYZ Arta Moro Sundjaja; Yudhi Kristianto
ComTech: Computer, Mathematics and Engineering Applications Vol. 1 No. 2 (2010): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v1i2.2651

Abstract

PT XYZ is a trading company in electronic equipment distributor of Philips, that needs accounting information system in developing system ongoing manual to be a computerized one. The research method used is analysis method and object-oriented analysis and design (OOAD). The data collecting is through survey of the ongoing system and also interview based on supported theories, which gathered from the books about analysis and system design. The design method is through designing suggested system model. The expected result is sales accounting information system, cash income, and other feature to help PT XYZ in doing events. The result from this research is this information system application could help reduced data searching error transaction by employees. Especially, in reducing errors caused by data record error transaction by employees. This is purposed to every employee could be more focus in doing the events and more responsible in every acts. 
The Development of E-Procurement System for an IT Consultant Company Ong Alexander Ang; Arta Moro Sundjaja
ComTech: Computer, Mathematics and Engineering Applications Vol. 9 No. 2 (2018): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v9i2.4497

Abstract

The research objective was to identify, analyze, and design a procurement information system that was developed by an IT consultant company for their client companies. Data collection techniques used were literature study, field study, document study, learning and trying the existing e-procurement system. Then, it was followed by analysis on general procurement processes using objectoriented analysis with Unified Modeling Language (UML) as tools. The result is a web-based e-procurement application that supports documentation and storage of transaction data. It also generates reports in accordance with company requirements. The main system features are Request Usage Form (RUF), Purchase Request (PR), Purchase Request Summary (PRS), Request for Quotation (RFQ), Quotation, Winner Selection (WS), Purchase Order (PO), and Receive Report (RR). It can be concluded that the developed system can support procurement processes effectively and efficiently, and integrate the inventory and approval system. Integration with inventory system will result in easier stock checking and automated update of goods data in the inventory system. It includes creating item, editing item, and receiving made report document. Integration with approval system will also result in the simpler process of documents approval in the e-procurement system.
Pengaruh Gamifikasi terhadap Program Loyalitas pada Platform Tokopedia Indonesia Thomas Hardianto; Arta Moro Sundjaja; Yuli Yuli; Giovanka Savina
Prosiding SISFOTEK Vol 3 No 1 (2019): SISFOTEK 2019
Publisher : Ikatan Ahli Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.24 KB)

Abstract

The research objective is to develop a conceptual model for evaluating the determinant factors of loyalty program in Tokopedia. The data collection method is literature search. The authors search the literature in Google Scholar using relevant keywords. The authors use e-commerce development in Indonesia, government role in e-commerce development, user behavior, Indonesia e-commerce statistic, gamification, loyalty program as keywords. The authors found and used 45 articles that related with the antecedent of Tokopedia loyalty program. The antecedent of tokopedia loyalty program are gamified loyalty program, reward attractiveness, affective commitment. The mediating variable are playfulness, and attitude toward LP. The dependent variable is loyalty program.
Determinant Factors of Purchase Intentions at Tokopedia in DKI Jakarta: Integration of TAM and E-Servqual Dery Remmy Lardo; Nilo Legowo; Arta Moro Sundjaja
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9690

Abstract

The research analyzed the determinant factors for purchase intentions in Tokopedia. The conceptual model was developed based on integration of Technology Acceptance Model (TAM) and e-Servqual. The researchers defined purchase intention as dependent variable, attitude toward Tokopedia, perceived usefulness, and perceived ease of use as mediating variable, and self-efficacy, trust, and service quality as independent variable. The research design applied a quantitative approach with Structural Equation Modelling (SEM). The data collection was a survey method, and the sampling technique was purposive with Tokopedia users in DKI Jakarta. The sample size was determined using 17-fold indicators, resulting in 380 respondents. The result shows that attitude affects purchase intention. Then, the determinant factors of attitude are service quality, perceived usefulness, and trust. Self-efficacy also affects perceived usefulness and perceived ease of use. However, self-efficacy does not significantly affect perceived ease of use. The coefficient of determinant of purchase intention, attitude toward Tokopedia, perceived ease of use and perceived usefulness are 38,9%, 39,2%, 31,9%, and 17,9%. The managerial implication is also discussed using the Importance Performance Map Analysis (IPMA) approach. The Tokopedia management should focus on user experience, service quality, information quality, and data privacy protection- for further application improvement. The findings contribute to the technology adoption knowledge by extending technology acceptance model with e-Servqual.
The Business Digitalization Model to Enhance Family Business Performance Ricky Adrian Gunawan; Andika Pratama; Arta Moro Sundjaja
Journal of Applied Engineering and Technological Science (JAETS) Vol. 5 No. 1 (2023): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v5i1.2049

Abstract

Digital transformation is changing how an organization uses technology, enterprise, processes, and people to improve performance and adopt a new business model. Digital transformation drives value through shared industry information and insights. However, several limitations, such as differences in culture and perspective between owners and management, impede the implementation of this digitalization. Harmonization is needed to keep the changes from getting out of hand because the digitization process is affected not only by sales, marketing, and finance processes but also by the culture of digitization. This study investigates the impact of digital organizational culture, digital capabilities, digital technology, and digital transformation strategy on the performance of family businesses. The research design is a quantitative study with structural equation modeling. The population in this study cannot be determined due to limited access to the association. The sample size was calculated using the G-Power calculator with an effect size of 0.15, an alpha level of 0.05, and a power of 0.80. According to the calculation, there are 43 respondents in the study. The sampling technique is convenient sampling. The survey was distributed online using questionnaires sent via email. The data analysis software is Smart PLS 4.0.8.5. The result shows that the organization's culture plays a big part in improving performance. The organization's culture strongly affects business digitization and technology value development. The value of developed technology affects business performance. Therefore, the top management needs to prioritize the IT development that transforms their business and improves business performance  
Co-Authors Abdinagoro, Sri Bramantoro Andika Pratama Bahtiar S. Abbas Dery Remmy Lardo Ford Lumban Gaol Giovanka Savina Gladys Valentina Arisanto Nilo Legowo Ong Alexander Ang Ricky Adrian Gunawan Sarah Fatimah Thomas Hardianto Veronica Veronica Yudhi Kristianto Yuli Yuli