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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Meilaty Finthariasari Finthariasari
Universitas Muhammadiyah Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Pengaruh Affective Commitment dan Dukungan Atasan Terhadap Kinerja Karyawan Sri Ekowati; Meilaty Finthariasari Finthariasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 9 No 2 (2021)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1868.918 KB) | DOI: 10.37676/ekombis.v9i2.1425

Abstract

This study aims to determine the extent of the influence of affective commitment and supervisor support on employee performance either simultaneously or partially at PT. Bukit Angkasa Makmur, Bengkulu Tengah and to find out which factors are the most dominant influencing employee performance. The object of this research is the employees of PT. Bukit Angkasa Makmur, Central Bengkulu with a total of 110 respondents. Data were collected using a questionnaire and processed using SPSS 24. The results of this study obtained the equation Y = 3.677 + 0.661 X1 + 0.666 X2. The results of the analysis of the partial hypothesis test (t test) showed that the Affective Commitment variable was 4,520 with sig. 0.000 and Supervisor Support of 4.652 with sig.0.000 partially significant effect on employee performance of PT. Bukit Angkasa Makmur, Central Bengkulu. Simultaneous hypothesis testing using the f test shows that the Affective Commitment and Superior Support has an f value of 90.019 with a sig value. 0.000, it can be concluded that Affective Commintment and Support from superiors simultaneously affect the performance of employees of PT. Bukit Angkasa Makmur, Central Bengkulu.
Purchasing Decisions: The Analysis Effect Of The Variables Life Style, Celebrity Endorser, And Brand Image Meilaty Finthariasari Finthariasari; Ratnawili Ratnawili; Nurman Halim
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2224

Abstract

This study aims to analyze the influence of Life Style, Celebrity Endorser and Brand Image on Purchase Decisions for Adidas Brand Sports Products in Gading Cempaka District, Bengkulu City, both partially and simultaneously. The object of this research is consumers or users of Adidas brand sports products in Gading Cempaka District, Bengkulu City, with incidental sampling method. The number of respondents in this study were 130 people. The data collection method was using a questionnaire and then the data was processed using SPSS version 24.. This research used the multiple linear regression data analysis technique, the results of this research can be concluded that the life style variable has a positive and significant effect on purchasing decisions, celebrity endorsers have a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions
Turnover Intention Review: The Influence Of Organizational Justice And The Work Environment Sri Rahayu; Meilaty Finthariasari Finthariasari; Dinda Rafika Santri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2277

Abstract

This research is based on the gap phenomenon encountered by researchers in the field. The purpose of the current study is to determine how much influence organizational justice and work environment have on turnover intention. This type of research is a quantitative research using a survey approach. In this study, data were collected through a questionnaire method with a sample of 356 respondents from private company employees in Bengkulu City. The results showed that organizational justice (x1) was proven to have a greater influence on turnover intention when compared to the work environment (x2), which were 22.2% and 12.4%, respectively, with a significant negative direction. The results of the regression analysis test are formulated with the equation Y = 10.480 - 0.222 (X1) - 0.124 (X2)
The Influence Of Promotional Strategies And Social Media On Purchase Decisions (Case Study on Buyers Using Ms Glow Skincare in Bengkulu City) Meilaty Finthariasari Finthariasari; Herwan MDK; Zeta Alvio Nita
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3451

Abstract

This study uses a quantitative approach with a survey method. Quantitative research method is a research method based on the philosophy of positivism, which is used to examine a particular population or sample. Research data collection was carried out using research instruments. Data analysis is quantitative which aims to test the established hypothesis. Promotion strategy variable (X1), shows t count 2,942 1,98045 and sig a 0,004 0,050. Thus, it can be concluded that the promotion strategy variable has a positive and significant effect on purchasing decisions. This means that the hypothesis is accepted. Social Media Variable (X2), shows t count 17,852 1,98045 and sig a 0,000 0,050, it can be concluded that Social Media variable has a positive and significant effect on Purchase Decision. This means that the hypothesis is accepted. The results showed that the promotion strategy (X1), social media (X2) had a positive and significant effect on purchasing decisions (Y).
Co-Authors Dinda Rafika Santri Herwan MDK Nurman Halim Ratnawili, Ratnawili Sri Ekowati Sri Rahayu Zeta Alvio Nita