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All Journal Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah Jurnal Al-Ijtimaiyyah Al-Idarah: Jurnal Manajemen dan Administrasi Islam Jurnal Peurawi : Media Kajian Komunikasi Islam Takammul : Jurnal Studi Gender dan Islam Serta Perlindungan Anak
Asmaunizar Asmaunizar
UIN Ar-Raniry
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH IKLAN BAHAYA MEROKOK TERHADAP TINGKAT KONSUMSI ROKOK PADA MASYARAKAT PEKERJA KERAS/TUKANG BANGUNAN DI GAMPONG KEUTAPANG LHOKSUKON ACEH UTARA Asmaunizar Asmaunizar
Al-Idarah: Jurnal Manajemen dan Administrasi Islam Vol 2, No 2 (2018)
Publisher : UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (797.79 KB) | DOI: 10.22373/al-idarah.v2i2.4460

Abstract

Iklan merupakan salah satu bentuk promosi yang banyak dikenal dan paling banyak dibahas orang, tidak terkecuali oleh perusahaan yang memproduksi rokok. Kendati pemerintah telah mewajibkan produser rokok untuk mencantumkan iklan bahaya merokok pada kemasan bungkus rokok, namun realitasnya masyarakat masih saja mengkonsumsinya. Kajian ini bertujuan untuk mengetahui dampak iklan merokok bagi pekerja keras/tukang bangunan, pengetahuan pekerja keras/tukang bangunan tentang bahaya merokok dari iklan, dan untuk mengetahui tingkat konsumsi rokok pada pekerja keras/tukang bangunan di Gampong Keutapang Lhoksukon Aceh Utara. Kajian ini termasuk pada jenis penelitian kualitatif yang bersifat deskiptif, karena bertujuan untuk menjelaskan fenomena dan menganalisis data melalui pengumpulan data sedalam-dalamnya. Teknik pengumpulan datanya dilakukan dengan menggunakan metode observasi, wawancara dan studi dokumentasi. Adapun informan dalam penelitian ini adalah pekerja keras/tukang bangunan. Dari hasil kajian ditemukan bahwa ada atau tidak adanya iklan bahaya merokok yang terdapat pada bungkusan rokok bagi masyarakat pekerja keras/tukang bangunan tidak memiliki pengaruh yang signifikan bagi mereka. Di dalam hal ini, adanya pengetahuan konsumen terkait adanya bahaya merokok serta berbagai penyakit yang ditimbulkan sepertinya tidak mau tahu akan bahaya yang ditimbulkan oleh rokok tersebut. Tingkat konsumsi rokok para pekerja keras/tukang bangunan ini berbeda-beda sesuai dengan beban pekerjaan yang mereka pikul.
EKSPLOITASI PEREMPUAN DALAM PERIKLANAN MENURUT PANDANGAN ISLAM Asmaunizar Asmaunizar
Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah Vol 21, No 2 (2015): Jurnal Al Bayan: Media Kajian dan Pengembangan Ilmu Dakwah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri (UIN) Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/albayan.v21i32.427

Abstract

Women occupy a secondary position appear in television journalism mainly through advertising channels. The number of male employees who manage television much more than female employees. Even if there are no female employees hold on important role that determines the publication or broadcasting policies, presentation of news, features and opinion. In view of the commercial advertisement male hegemony will automatically make women and their sexual attractiveness as an object so that exploitation is difficult to avoid. The deviation of advertising such as showing women in skimpy outfits, it's beyond the basic concept and management of real advertising. It was because of the pursuit of profit alone as a result of competition existing media in improving the economic enterprise. In accordance with its function, the media is able to provide educational, entertaining and affecting people's lives. In accordance with its function, the media is able to provide educational, entertaining and affecting people's lives. Media as a guard or guards truth, television perform its functions to the social control of the errors that occur in the community. Based on the study of Islam that advertising as a means of delivering information can spread the message of the form of propaganda for any positive information. The information such as information on trade, education, health and information broadcasting Islamic religion and so forth. Of the facts shows that the global information flows almost entirely unbalanced , more coming from the western culture to Islamic culture , including in terms of advertising. Keyword: exploitation,Women, advertisement, Islam
EKSPLOITASI PEREMPUAN DALAM PERIKLANAN MENURUT PANDANGAN ISLAM Asmaunizar Asmaunizar
JURNAL AL-IJTIMAIYYAH Vol 1, No 1 (2015): Jurnal AL-IJTIMAIYYAH
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v1i1.256

Abstract

Perempuan menduduki posisi sekunder tampak dalam jurnalistik televisi terutama melalui saluran iklan. Jumlah karyawan laki-laki yang mengelola siaran televisi jauh lebih banyak daripada karyawan perempuan. Bahkan jika terdapat karyawan perempuan tidak memengang peranan penting yang menentukan kebijakan penerbitan atau penyiaran, penyajian berita, feature dan opini. Dalam iklan komersial pandangan hegemoni laki-laki secara otomatis akan menjadikan perempuan dan daya tarik seksual mereka sebagai objek sehingga ekploitasi sukar untuk dihindari. Terjadinya penyimpangan periklanan seperti menampilkan perempuan dengan pakaian minim, itu diluar konsep dasar dan tatalaksana periklanan yang sesungguhnya. Hal itu karena mengejar keuntungan semata akibat dari persaingan media yang ada dalam meningkatkan ekonomi perusahaan. Sesuai dengan fungsinya, media mampu memberikan pendidikan, menghibur dan mempengaruhi kehidupan masyarakat. Media sebagai penjaga atau pengawal kebenaran, televisi menjalankan fungsinya untuk melakukan sosial control terhadap kesalahan yang terjadi di masyarakat. Berdasarkan kajian Islam bahwa periklanan sebagai sarana penyampaian informasi dapat menyebarkan pesan-pesan dakwah untuk setiap kalangan berupa informasi yang positif. Adapun informasi tersebut seperti informasi perdagangan, pendidikan, kesehatan dan informasi penyiaran agama Islam dan sebagainya. Dari fakta yang ada menunjukkan bahwa arus informasi global hampir seluruhnya tidak seimbang, lebih banyak datang dari budaya barat ke budaya Islam termasuk dalam hal periklanan. Keyword: Eksploitasi,Women, Advertising, Islam
PEREMPUAN PENDIDIK GENERASI ISLAM YANG TANGGUH Asmaunizar Asmaunizar
Takammul : Jurnal Studi Gender dan Islam Serta Perlindungan Anak Vol 10, No 2 (2021): TAKAMMUL
Publisher : Pusat Studi Wanita UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/takamul.v10i2.12624

Abstract

Mother as a noble woman figure described by Islam plays an important role in every cycle of time. Both parents are the most meritorious human beings, especially mothers are like lamps in lighting the lantern of life. Their sacrifices and services are so great, their time, energy, thought, attention and funds they give and sacrifice without limit. Especially mothers when they are pregnant, giving birth risking their lives, not a few of them die at the time of giving birth to the baby they want. Mother's sacrifice continues from time to time as the child develops in forming and creating a Rabbani generation that is in accordance with Islamic guidance, this cannot be separated from the mother's education itself. Children should honor their parents, especially mothers with noble character.
FENOMENA SOSIAL FREE SEX PADA MASYARAKAT BANDA ACEH Studi Efektifitas Sosialisasi Qanun No. 14 Tahun 2003 Tentang Khalwat di Kota Banda Aceh Asmaunizar Asmaunizar
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 2, No 1 (2019): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v2i1.5066

Abstract

Research study of the effectiveness of socialization qanun No. 14 of 2003 on khlawat in Banda Aceh was conducted using field research (Field Research) which are qualitative, discuss three issues: 1). How effective socialization Qanun 14 of 2003 on Seclusion in Banda Aceh, 2). What factors inhibit socialization Qanun 14 of 2003 on Seclusion in Banda Aceh and 3). Factors that influence the behavior of free sex on the citizens of the City of Banda Aceh. This research is. The approach used in this study is a socio-juridical. Based on the analysis of the study of the three issues raised, it was found that the First, socialization qanun seclusion has been running since at Qanun is, but the implementation is a lot going on both constraints of the human factor and the factor of the entertainment spots and areas prone to triggering life free sex in Banda Aceh society. Secondly, many of the factors that inhibit socialization Qanun 14 of 2003 on Seclusion in Banda Aceh, the start of many persons who membackengin places of entertainment to the fact that calls into the city of Banda Aceh that potential in increasing seclusion and free sex offense, Banda Aceh is the provincial capital of Aceh, and deviant behavior to promiscuity can be mushrooming, it is also because the number of places that can be used as a place for seclusion and perform promiscuity freely so that the perpetrators committed the offense. Third, many factors influence the behavior of free sex on the citizens of Banda Aceh, which are due to the lack of religious knowledge and lack of oversight of the family and the environment. The conclusion from this study is that the government should impose Banda Aceh community improvement program should be even more incentive to impose a curfew to suppress the occurrence of free sex among people in Banda Aceh.
BISNIS IKLAN HARIAN SERAMBI INDONESIA DALAM MENSEJAHTERAKAN KARYAWAN (Studi Kasus Pada Iklan Display Serambi Indonesia) Asmaunizar Asmaunizar
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 3, No 1 (2020): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v3i1.6613

Abstract

Print media advertising helps entrepreneurs market their products or services. Advertising provides a sizable income for the company for employee welfare and media development. It is interesting to know how the forms and benefits derived from display advertising in print media, and how the contribution of display advertising to print media in employee welfare. This research was conducted by field research. Field data were analyzed using descriptive-analysis method. The results showed that the benefits derived from display advertising on print media were in two aspects. First, the advantages in the area of ordering. Ordering display advertisements in print media is relatively quite a lot. Second, in the aspect of receiving profits in the form of turnover per day from display advertising. The advantage of display advertising business depends on the number of parties who install and utilize advertising services. The contribution of display advertising business to print media in employee welfare can be seen from two indicators. First, employee satisfaction in working in print media. Second, the income obtained from the display advertising business is seen to have been able to meet the needs of the family.
KOREAN WAVE DAN IMPREALISME BUDAYA BAGI REMAJA ACEH Asmaunizar Asmaunizar
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 6, No 2 (2023): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v6i2.19143

Abstract

Maraknya Korean wave yang melanda para remaja memunculkan kekhawatiran terkait eksistensi budaya lokal dan norma sosial masyarakat Aceh. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui wawancara dengan remaja yang gemar menonton drama dan film Korea, serta melalui literatur-literatur terkait. Hasil kajian menunjukkan bahwa Korean wave memberikan dampak yang kuat bagi para penggemar drama dan film Korea. Diantara  budaya yang sudah mulai masuk dan bergabung yaitu dari segi gaya berpakaian, kuliner, bahasa, jenis dan genre musik hingga penampilan diri secara fisik.
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