Donald Crestofel Lantu
Sekolah Bisnis dan Manajemen, Institut Teknologi Bandung

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Kepemimpinan Pelayanan dan Kepuasan Kerja atas Perkembangan Karir Pengikut Lantu, Donald Crestofel
Jurnal Manajemen Teknologi Vol 5, No 1 2006
Publisher : SBM ITB

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Dengan kesadaran yang tinggi akan pentingnya pemimpin-pemimpin yang mampu mengatasi tantangan mengenai perlunya mengintegrasikan dunia usaha dengan kehidupan pribadi dan sosial sebagai kesatuan yang utuh, menjadi inspirasi bagi penelitian ini untuk melihat bagaimana pengaruh dari praktek kepemimpinan pelayan, sebagai suatu filosofi baru dalam kepemimpinan, terhadap kepuasan pengikut atas perkembangan karir mereka. Dalam penelitian ini teknik pengumpulan data menggunakan kuesioner yang berisikan daftar pertanyaan terbuka dan tertutup, dengan karyawan perusahan Unocal Indonesia sebagai responden. Jawaban responden mencerminkan pandangan, pendapat dan persepsi responden akan kondisi yang sebenarnya terjadi. Karakteristik pemimpin pelayan dijabarkan dalam lima variable sebagai batasan analisis, yaitu kualitas pelayanan, kearifan pemimpin, keluasan wawasan pemimpin, komitmen pemimpin terhadap visi bersama dan sifat kewargaan pemimpin, dimana kelima variable tersebut dihubungkan dengan kepuasan atas perkembangan karir pengikut sehingga membentuk satu model. Pengolahan data dilakukan dengan menggunakan teknik statistic yaitu analisis factor, uji reliabilitas dan regresi linier berganda. Penelitian yang merupakan studi kasus ini menghasilkan temuan bahwa kualitas pelayanan yang dilakukan pemimpin serta kearifan sang pemimpin memiliki pengaruh yang positif terhadap kepuasan atas perkembangan karir pengikut, serta tidak ada satu hubungan yang berarti antara sifat kewargaan pemimpin dengan kepuasan atas perkembangan karir pengikutnya. Katakunci: pemimpin pelayan, kepuasan atas perkembangan karir, kualitas pelayanan, kearifan pemimpin, sifat kewargaan pemimpin.
Analyzing the Effectiveness of Revitalization Program. Case: Cihapit Traditional Market Fatmawati, Fiqi; Lantu, Donald Crestofel
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract.The existence of traditional market was shifted because of the number modern market was come up and the internal problem of market such as messy, dirty, and uncontrol. It needs to revitalize the traditional market to face the challenges through the revitalization program. Cihapit market is one of the market in Bandung. It has done the revitalization program. However the problem still came up after the revitalization was held. For that reason, it needs evaluation to know what the achievemen, the result of the program and determine whether the program that has been done. So, the purpose of this study aims to evaluate the program and creates recommendation of revitalization program in the future. A literature review that used are evaluation criteria of public facilities, it consists of effectiveness, efficiency, adequacy, flatness, responsiveness, and accuracy, and benchmarked of revitalization program of best traditional market in Indonesia as the foundation of the researcher to built the recommendation.  In this study, researchers applied the action research methodology. It consists of diagnosis, action planning, action taking, evaluation, and reflection. In analyzing the data, researchers used narrative analysis based on the result of documentation, report of program, interviews, and observation. The result is the evaluation of program was not effective and not efficient. The adequacy criteria conclude that it has suitable with the problem and market needs but it still needs an improvement. In flatness criteria result, it did not fulfill the expectation of customer, traders, and market manager. However it has positive responses from all of market user. Also it has raised number of visitor, but it did not change the income of traders. The recommendation of revitalization program in the future are traditional market management which used principal of cooperatives, creates SOP, and improvement service on public facilities in market. Keyword :Traditional Market, Revitalization, Evaluation, Public Facilities, Action Research
UNDERSTANDING TURNOVER INTENTION FACTOR THROUGH RECRUITMENT SYSTEM IN STUDENT ORGANIZATION CASE STUDY: PADUAN SUARA MAHASISWA (PSM) ITB Maniani, Hilda; Lantu, Donald Crestofel
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Institut Teknologi Bandung is one of the institution in Indonesia that provide a student organization to help their student increasing their social life. There is an oldest choir organization student; it is Paduan Suara Mahasiswa (PSM) ITB.  They already get many achievements in national and international level. It make them famous student organization in ITB, that is why the applicant that registered in PSM-ITB can achieve 300 applicant every year. However, there is high member turnover in PSM-ITB every year. Turnover intention can be caused by various reason; further research said that individual have a key role in desire to remain the job. It make human resource management practices take a part of the turnover intention. Nevertheless, from the entire human resource management practices, the root the psychological contract that effect the turnover intention is recruitment system (Rousseau, 1994). Recruitment system  have four factor that affect the successfulness, it is source distribution, new hire quality, time to fill and cost per hire. Purpose of this research is to understand the factor in recruitment system that related with the turnover intention in PSM-ITB. This research is using qualitative approach. For the analysis researcher using thematic framework. The result of this research will show the factor that affect the recruitment system in PSM-ITB that related with the turnover rate. Keywords:  Human Resource Management Practices, Psychological Contract, Paduan Suara Mahasiswa (PSM) ITB, Recruitment System, Turnover Intention
The Effect of Leadership Style to the Company Performance in PT Tera Multi Wahana, Indonesia Based on 7S Mckinsey Theory Georgio Hutabarat, Mikhael Evert; Lantu, Donald Crestofel
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

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- In this study, researchers analyzed about the leadership style of the leader who built that own business and has a leadership style that is unique and different from other leaders. To see how much influence the leadership style in the company of researchers using the McKinsey 7s theory where the theory can provide an assessment of the power of a leader's style and impact on the performance of the company. With the results of the analysis of PT Astra International were formed questions for PT Tera Multi Wahana. In addition to the question researchers also compared the Astra with Tera when their leaders set up a new company. From the analysis of PT Tera Multi Wahana the impact of Ramos Sihombing led a major have influence on his employees. This is seen from the view of the staff against his self and the impact of making them work in accordance with what had been determined by the company.Keywords: human resource, leadership, 7s McKinsey Theory, entrepreneurial leader,  servant leadership
The Strategic Planning of Developing Bandung Store in Singapore Francisca, Christina; Lantu, Donald Crestofel
Journal of Business and Management Vol 3, No 4 (2014)
Publisher : Journal of Business and Management

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As one of the great contributor of Indonesia’s national economy, development of Small and Medium Enterprises (SMEs) is still not fully matured. The development of SMEs should apply not only in local area, but also enable them to enter and compete in a more global market. This is how the idea of creating Bandung Store come about. The main theme of this research is international business strategy and focuses particularly on Singapore. The objective of this research is to analyze whether Singapore is an ideal place for starting up Bandung Store and creating developing strategy for the store. In this research, PESTEL and Porter’s Five Forces analysis are used to decide Singapore favorability as destination of Bandung Store, while SWOT analysis and marketing mix are used in creating developing strategy for Bandung Store in Singapore. The data used in this research is gathered from secondary data, in-depth interview, and observation. Keywords: SME, international business, business strategy, marketing mix, SWOT analysis, PESTEL, Porter’s Five Forces 
An Action Research to Map and Describe the Business Ecosystem of Muslim Fashion Industry in Bandung in Form of a Short Movie Monika, Gelda Sella; Lantu, Donald Crestofel
Journal of Business and Management Vol 4, No 10 (2015)
Publisher : Journal of Business and Management

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Abstract. Bandung has the vision to be the Muslim fashion Capital in 2020 since it has the strengths and opportunities for it.  However, this vision needs to be supported by the proper programs and strategy from collaborated elements in Quadro Helix which are the government, academicians, business players, and communities. Therefore, the business ecosystem needs to be described first in order to get the clear understanding of the current condition of Muslim fashion Industry in Bandung. Through a qualitative action research method, the author conducted the research to map and describe the business ecosystem of Muslim fashion industry in Bandung in form of a short movie. The short movie is purposed as an attractive learning tool that can inform and inspire those who want to start or already in Muslim fashion business. The decision to use short movie was based on some researches that show the use of film in education and it is based on the decision of CIEL SBM ITB as the problem owner.  Due to the limitation on research budget and time, this action research is only focused to create a project proposal of a short movie that includes story idea, screenplay and director’s treatment, without truly producing it. By using focus group discussion and semi-structured interviews, data is collected and analyzed by using narrative analysis method. As the result, the movie should fulfill the criteria: inspirational and educative, attractive to watch, and also beneficial to the sponsors. So, the author must develop the story idea become somewhat an appropriate screenplay and director’s treatment to match with those criteria. The content of the movie also must summarize the findings about the current condition of Muslim fashion industry in Bandung, and the role of each element in Quadro Helix model for the Muslim fashion industry. Last, the short movie must insert suggestion and the keys success for those who want to enter or already in the business as well.  Keywords: Business Ecosystem, Muslim Fashion Industry, Bandung, Action Research.
Marketing Strategy to Develop Customer Base in Gaining Competitive Advantage ( Case Study : OLDBLUE.Co) Annisawati, Asaretkha Adjane; Lantu, Donald Crestofel
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Denim developments in Indonesia are growing up and down, many local brands that grow and compete in the local premium denim market. Beginning this phenomenon arises, from the western culture that inspired some creative youth to make premium denim local brand. According to Claire Dupuis, a Senior Product Trend Forecaster at Cotton Incorporated and a denim specialist, the basic definition of premium denim is a pair of jeans that start at $100. One of the pioneer in local premium denim brand is OldBlue.Co Denim, brand from Jakarta. According to data Brightspot Market 2011 - 2013 the seller of denim premium quality increase from year to year by 7 percent of market share of products in the event and Interview with Pot meets Pop (PMP) as Oldblue.Co competitor, found PMP sales is higher than Oldblue.CO. Oldblue.Co as a pioneer in local premium denim brand should survive and increase their competitive advantage to not lose competitiveness with competitors.After identifying the business issue, this research emphasis on ownership of competitive advantages using strategic asset analysis and marketing mix on Oldblue.Co and its competitors to be able to strengthen the competitive advantage for Oldblue.Co himself, and also the industry analysis using Porters Five Forces to know the extent to which the supplier and substitute goods would be affecting for Oldblue.co.Technique for data collection in this research is using interview technique survey, study documentation and internet study. In this research finally found things such as marketing, human resources, lot of substitute product and niche market make Oldblue.Co’s customers base not developed well. These things are the root cause why oldblue.co lose the competitiveness within competitors.For the solution in fixing and develop stronger customer base, Oldblue.Co should give more attention to their marketing strategies to reach target customers they want, particularly from their specific targeted community. By using the Integrated Marketing Communication using advertising, endorsement and the event is expected to be a solution that can be implemented to increase the competitive advantage for the Oldblue.Co’s brand and increase customer base. 
Strategy Planning For Tiara Bunda Elementary School Bandung Fransiska, Fransiska; Lantu, Donald Crestofel
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Education is one of the important things to create good human resources.It is purpose to improve their potential which is to have a spiritual power, self-control, manner, intelligent, attitude nobility, and skills for themselves, community and the nation. There are some levels of education. Education level is a step which is set based on the improvement of the students, the purpose, and the improvement skills. Tiara Bunda Foundation Bandung runs an education business established on October 12, 2006. Provide from preschool to elementary. But for this paper, author focus on the elementary.The research method used is to analyse the internal and external situation in Tiara Bunda School. Questionnaire also used to find information from internal respondents (parents) and some external analysis such as the school’s competitors or the new curriculum challenges. The result of this study is to find some suitable strategies to increase costumer’s trust, as well as the teachers and the learning methods Also expected to be the solution about problems for Tiara Bunda development Key Words : Elementary school, uniqueness of learning, external and internal situations, business strategy
BUSINESS DEVELOPMENT OF HONEYGUIDE RESTO CAFé: AN ACTION RESEARCH APPROACH ON CAFé'S OPERATIONS Abdulrahim, Ahmad M. Natsir; Lantu, Donald Crestofel
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Since its establishment in June 2013, Honeyguide could only generate low income. Most of its customers are students and academic staffs of Faculty of Social and Political Sciences (FISIP), University of Indonesia, Depok and surrounding faculties.This research, conducted from June 2013-November 2014, used action research approach. As the action research approach input, this research used situational and internal analysis to determine Honeyguideâ??s root causes. The identified root causes were inadequate Standard Operating Procedure, lack of inventory control, lack of training program for employees, lack of alternative serving methods, and campusâ?? holiday schedule. By solving these root causes, it is expected that Honeyguide would become a sustainable business.The research itself consists of four cycles: entering the market, market assessment, cost optimization, and franchise initiation. Each cycle consists of planning, action, results, and reflection activities. During reflection activities, this research compares the action results with existing theory.From the research, it was discovered that customers seating time was relatively high. Management also considered current serving time too long. Therefore, both led to low income.The proposed implementation plan is that Honeyguide management will conduct the concurrent research in a 6-months periodic basis. The concurrent research may help Honeyguide management to develop alternative method for serving, evaluate seating time, and develop adequate Standard Operating Procedures (SOP) and training system for the employees while aiming to become a reputable franchise.Keywords: business development, action research, operations management, food and beverages industry
Leadership characteristics needed by perum bulog in order to change from dominantly public service obligation company to become dominantly commercial company Mahardhika, Gemilang Ihza; Lantu, Donald Crestofel
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Bulog is a state-owned enterprise that operates in the field of food. Bulog has three general functions, namely maintaining food price stability, ensuring food availability, and ensuring food affordability. Although as a state-owned company, Bulog does not entirely run a profit-oriented commercial business but rather tends to carry out a public service function where Bulog must distribute food aid from the government to the poor.However, along with the issuance of Presidential Regulation No.63 of 2017 which decides that food aid from the government is no longer fully controlled by the National Logistics Agency but is left to the free market mechanism. This is a challenge for Bulog, because they must turn to be more commercial than public service, and must be more competitive and reduce the role of public services in facing this challenge, it requires progressive changes in Bulog, one of which is a change in the field of leadership.Through a semi-structured interview method with several Bulog employees, the researcher identified the leadership characteristics needed by Bulog to face the challenges of being a more profit-oriented company. Also, this study also discusses the forms of implementation that have been carried out by Bulog in changing the character of leadership to face the challenges it faces. The researcher found several leadership characteristics for Bulog such as being open-minded, reliable, able to see business opportunities carefully, customer-oriented, and disciplined. In addition, in terms of implementation, Bulog has issued Directors' Regulation Number 05 Year 2019 regarding the Managerial Competency Dictionary which is issued as a character reference that must be possessed by Bulog to face challenging and dynamic business situations.Keywords: Bulog, characteritics, leadership PSO, profit oriented, challenge