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All Journal Jurnal Kajian Informasi & Perpustakaan Jurnal Pendidikan dan Kewirausahaan
Pawit M. Yusup
Unknown Affiliation
Education Library & Information Science Social Sciences

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Hubungan perilaku pencarian informasi guru militer dengan hasil pembelajaran pembekalan angkutan TNI AD Cimahi Sita Purnama; Pawit M. Yusup; Nuning Kurniasih
Jurnal Kajian Informasi dan Perpustakaan Vol 5, No 2 (2017): 2017
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.018 KB) | DOI: 10.24198/jkip.v5i2.12337

Abstract

Information needs are necessary for humans to answer questions that are in the mind, in order to enhance their professions or main activities. The needs of each person are influenced by different situations, cognitions and physiological backgrounds. All aspects of human life require information which is expected to continuously support the improvement of life patterns toward increasing complexities. The purpose of this study was to identify and analyze the relationship of information seeking behavior by military instructors with the learning outcomes of transportation briefing of the Indonesian Army in Cimahi. This study used the correlational research method with the Spearman rank statistical test; study results showed: 1) a positive relationship between the information seeking behavior of the initiation phase and learning outcomes of transportation briefing; 2) a positive relationship between the information seeking behavior of the selection phase and the learning outcomes of transportation briefing; 3) a positive relationship between the information retrieval behavior of the exploration stage and the learning outcomes of transportation briefing; 4) a positive relationship between the information seeking behavior of the formulation stage and the learning outcomes of transportation briefing; 5) a positive relationship between the information collection stage collection behavior and the learning outcomes of transportation briefing; and 6) a positive relationship between the information seeking behavior of the presentation stage and the learning outcomes of transportation briefing. In conclusion, there is a positive relationship between information seeking behavior by military instructors and the learning outcomes of transportation briefing.
Implementasi Sales Promotion dan Field Marketing Chatime Indonesia dalam Menciptakan Customer Brand Experience Yodia Rizkiaini Prayitno; Pawit M. Yusup; Jenny Ratna Suminar
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 11 No 1 (2023)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v11i1.685

Abstract

Tujuan penelitian ini yaitu mengetahui aktivitas sales promotion dan field marketing chatime Indonesia untuk menciptakan brand experience pada perusahaan. Jenis Penelitian ini adalah kualitatif. Subyek penelitian ini yaitu Perusahaan Chatime Indonesia. Sumber data berasal dari pengumpulan data melalui studi literatur guna untuk memperoleh informasi sehingga menjadi data untuk menemukan jawaban. Teknik analisis data dengan menggunakan teknik analisis data kualiatif dengan menganalisis berbagai sumber yang digunakan untuk dipaparkan. Dibanding brand serupa lainnya memang perusahaan Chatime di instagram bisnisnya (@chatimeindo) terlihat paling sering mengadakan sales promotion baik itu diskon, pemberian voucher, giveaway, dan lainnya. Tak hanya menggunakan strategi sales promotion, Chatime Indonesia juga menggunakan field marketing untuk menunjang startegi penjualan produknya. Sebelum pandemi terjadi di Indonesia pada awal tahun 2020, Chatime aktif menyelenggarakan beberapa event di pusat perbelanjaan atau kampus. Dalam event tersebut biasanya juga akan menggunakan strategi sales promotion berupa penawaran hadiah (permainan), minuman gratis, hingga voucher yang nantinya dapat ditukarkan oleh produk Chatime. Setelah konsumen tertarik melakukan pembelian dari strategi sales promotion dan field marketing tentunya akan muncul brand experience. Brand experience tersebut dapat dirasakan secara langsung ataupun tidak langsung saat konsumen melihat iklan di Instagram @chatimeindo.
Co-Authors Jenny Ratna Suminar Nuning Kurniasih Sita Purnama Yodia Rizkiaini Prayitno