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All Journal Kanal : Jurnal Ilmu Komunikasi Jurnal Komunikasi dan Kajian Media J-ADIMAS (Jurnal Pengabdian kepada Masyarakat)
Afifatur Rohimah
Universitas 17 Agustus 1945 Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Era Digitalisasi Media Pemasaran Online dalam Gugurnya Pasar Ritel Konvensional Afifatur Rohimah
Kanal: Jurnal Ilmu Komunikasi Vol 6 No 2 (2018): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v6i2.1931

Abstract

Digital communication era has impacts on the life, one of them is in the world of marketing communications. Based on data obtained, it was started in the end of 2016 to early 2017 that became the beginning of the turmoil of the modern retail market. One by one the modern retail market fell because modern society was not only to want comfortable shopping activities and places, but also practical and efficient. This was offered by online shopping, a lot of benefits coulbe be gains, such as making people prefer to online shopping activities rather than shopping conventionally. There were many benefits that offered by online shopping, the modern retail market should anticipate and implement several programs to maintain its existence in the market. It aims to make the life of the modern retail market more exist. In the era of the development of digitalization of communication needs alternative way to anticipate unexsistansion in society. So, that was no longer the process of fall of the conventional market in the digital era.
HUBUNGAN TERPAAN IKLAN SHOPEE SERTA TOKOPEDIA, AKSES APLIKASI DAN MINAT MEMBELI PADA MAHASISWA UNTAG SURABAYA Fitri Norhabiba; Merry Fridha Tri Palupi; Afifatur Rohimah
Jurnal Komunikasi dan Kajian Media Vol 3, No 2 (2019): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v3i2.1885

Abstract

The internet has brought many changes to society. As a new media, the internet not only has a function as a means of producing and distributing messages as other traditional media, but also as a media for storing messages. The convenience offered then developed into an application that makes it easy for users to be accessed at any time. Consumer behavior changes from traditional to online.This study examines aspects of the elaboration likelihood model and advertising exposure that are associated with consumer behavior for young people, especially at the student level and is a portrait contribution of a small proportion of young people in urban areas.This research took place in Untag Surabaya. The campus location was chosen because it is in the middle of the city and represents the profile of urban students for research. The population is Untag Surabaya students, amounting to 13849 students. Samples taken were 160 students, according to the calculation of Slovin formula, sampling by systematic random sampling. This type of research is quantitative descriptive in which data is taken to describe and generalize portraits of adolescent urban students.The results showed that there was a positive, moderate, and significant relationship between shopee advertising exposure and Tokedia, access to applications, and buying interest in Untag students, r (160) = 0.560 and 0.560, p <0.01. So it can be concluded that the higher exposure to Shopee and Tokedia advertisements, the higher the application access, the higher the buying interest.
PKM Keripik Pare dan Stik Lidah Buaya di Desa Wisata Kampung Lawas Maspati Kota Surabaya Rachmawati Novaria; Afifatur Rohimah; Fitri Norhabiba; Agus Eko Sujianto
J-ADIMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 7, No 1: 2019
Publisher : (STKIP) PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/j-adimas.v7i1.1156

Abstract

Co-Authors Agus Eko Sujianto Fitri Norhabiba Palupi, Merry Fridha Tri Rachmawati Novaria