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All Journal JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Ilmu Administrasi Publik Jurnal The Messenger Jurnal Office Jurnal Ekonomi dan Bisnis Educate : Jurnal Teknologi Pendidikan International Journal of Active Learning Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Teknologi Informasi dan Pendidikan Jurnal Ilmiah Pendidikan Citra Bakti International Journal of Economics, Business and Accounting Research (IJEBAR) Abdimasku : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Empowerment Society Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi

krismiyati krismiyati

Universitas Kristen Satya Wacana

Author-ID : 3068627

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Penyusunan Model Program Corporate Social Responsibility (CSR) di Perguruan Tinggi Kota Salatiga Dalam Upaya Meningkatkan Intake Perguruan Tinggi Lina Sinatra Wijaya; Krismiyati Krismiyati
Jurnal Ekonomi dan Bisnis Vol 17 No 3 (2014)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Corporate Social Responsibility (CSR) is one of the promotion techniques done by a Public Relations in higher education institutions to face the tougher competition among the higher education institution in gaining new students. Most higher education institutions in Salatiga try to do some CSR programs to achieve their goal. This study tries to investigate what suitable model of CSR done by higher education institutions in Salatiga-Central Java which is also implemented and the influence of this program to students’ intake in one academic year. Lastly, it tries to propose a CSR modeling for increasing students’ intake at higher education Institution in Salatiga-Central Java. This study employs interview and literature study for data collection. The data are then analyzed qualitatively to answer the posed research questions. This study involved 7 Higher education institutions in Salatiga-Central Java and also 19 High schools which are spread in 7 cities in Central Java. The result of the study shows that the Public Relations unit in each higher education institutions has carried out their CSR program to some of the Schools in Central Java, but lack of coordination done by both parties. However they emphasize their CSR program focusing on community service, high school student activities, scholarships and training. In order to effectively achieve the goal, an intake cycled relations model is proposed.

Pertanggungjawaban Sosial Universitas: Implementasi Model Cycle Relations Lina Sinatra Wijaya; Krismiyati Krismiyati
Jurnal Ekonomi dan Bisnis Vol 19 No 2 (2016)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

The competition among Higher Education is getting tougher. They need to do their best in order to maintain their existence and getting more students coming to their institutions. One way to achieve that goal is through carrying out Corporate Social Responsibility (CSR) programs or University Social Responsibility (USR) for university. This study tries to investigate the implementation of ‘Cycle Relations’ model in CSR to increase the intake of Higher Education. This study involved seven Higher Educations and nineteen High schools in Central Java. In collecting the data, it used a depth-interview method with all the related parties in this study. The result showed that most of the Higher Education institutions have implemented Corporate Social Responsibility program in various ways. Their target audience included the high schools, society, and parents. From the model implementation, it showed that the CSR program did have an impact towards the intake in their institution. However, one important thing to consider is that the role of the teachers at schools was quite significant in influencing the students to choose which university to go. This reflects that although the Higher Education institution have planned and carried out CSR programs according to what the target audiences’ need, it does not guarantee that it will have direct impact towards their intake because the influence of teacher is quite significant. It may have a bigger impact in long term as the target audiences know the quality and contribution of the Higher Education institutions.

Co-Authors Agustinus Fritz Wijaya Angela Atik Setiyanti Anton Hermawan Erwien Christianto Friyanti Intan Ully Putri Hanita Yulia Hepi Hastuti, Hepi Imanuel Susanto Jelita Purnamasari, Jelita Kiki Wulandari Lina Sinatra Wijaya Marcelyn Budi Orikana Mariana Isabella Mansopu Mila Chrismawati Paseleng Nehemia Kristia Nurfadillah Nurfadillah Riris Yuniaratri Sari, Rus Indah Siska Ella Siti Nur Afiah Theopillus J. H. Wellem Tupessy, Pricilia Musesil Yessica Nataliani Yunus, Muhammad Ridwan

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