Article Per Year (5 Year)
p-Index From 2019 - 2024
0.92
P-Index
This Author published in this journals
All Journal Jurnal The Messenger E-Dimas: Jurnal Pengabdian kepada Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Tematik
Retno Manuhoro Setyowati
Universitas Semarang
Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
The Logo Analysis from Faculty of Information Technology and Communication of Universitas Semarang in order to Redesign the Logo and the Corporate Identity Design using Logotype Method Firdaus Azwar Ersyad; Errika Dwi Setya Watie; Retno Manuhoro Setyowati
Jurnal The Messenger Vol 10, No 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.715

Abstract

The logo analysis from Faculty of Information Technology and Communication (FTIK) of Universitas Semarang in order to redesign logo and corporate identity design using logotype method is an effort to stimulate the faculty potentiality, by strengthening the brand image so that faculty is well-known in the future and would convince the society as social partner in organizing education quality. Redesign logo and corporate design is a research and development method which purpose at developing FTIK logo. The research uses Research and Development method. From the entire process of R&D development, eight steps are taken as follow: Potential and Problems of Data Collection, Product Design, Design Validation, Design Revision, Product Trial, Product Revision, Usage Trial, Mass Production. The process of redesigning the logo and faculty identity design refers to the vision and mission of the faculty so it can be implemented in creative concepts, communication strategies and application media.
Representation of Disability Achievements in Television Talk Show Programs Retno Manuhoro Setyowati; Errika Dwi Setya Watie; Ami Saptiyono
Jurnal The Messenger Vol 12, No 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1587

Abstract

This study looks at how the disability presented in television talk shows program. It’s important because the diffables in the media are often presented biased, causing misunderstandings. This can have an impact on the fulfillment of their rights by the government and also their social position. The use of representation theory to explain the process of media representation and interpret audience concepts using language. The analysis of research uses the Saussure semiotic method, because representation is closely related to the appearance of images, and other components, which are interrelated between markers and marked ones. The results showed that the media still placed disability as an object of inspiration, an object of pity should get a lot of appreciation in sports matches because of physical limitations. The media quickly found momentum to 'sell' disability stories that inspire. Achievement of disabilities is always related to money, not based on their rights.
Pelatihan Produksi Acara Televisi pada SMK Negeri 1 Semarang Ami Saptiyono; Retno Manuhoro Setyowati; Edi Nurwahyu Julianto
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 3 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i3.4201

Abstract

Era globalisasi saat ini, menuntut adanya ketersediaan sumber daya manusia yang terampil dan cekatan dalam segala bidang, termasuk di antaranya bidang komunikasi. Untuk menjawab tantangan ini. salah satu sekolah kejuruan di kota Semarang, yaitu SMK Negeri 1 Semarang, jurusan Produksi dan Siaran Program Televisi. Untuk menciptakan sumber daya manusia yang kompeten dalam bidang pertelevisian, memerlukan pemahaman teoritis dan teknis melalui praktik langsung dalam laboratorium audiovisual, terkait dengan produksi acara televisi. Pengabdian ini bertujuan untuk memberikan Siswa SMK Negeri 1 Semarang pengetahuan, keterampilan dan pengalaman terkait produksi acara televisi, diawali dengan penyampaian materi dasar produksi acara televisi dan presenting yang diikuti dengan diskusi di dalam kelas, selanjutnya diikuti dengan praktik langsung produksi acara televisi di laboratorium produksi televisi Fakultas Teknologi Informasi dan Komunikasi Universitas Semarang. Untuk mengukur tingkat pemahaman peserta, pengelola melakukan posttest dan pretest di awal dan akhir kegiatan ceramah, yang diikuti pengamatan pada saat praktik produksi acara televisi. Setelah kegiatan pengabdian ini, peserta pelatihan, dalam hal ini siswa siswi SMK Negeri 1 Semarang, memiliki pengetahuan dan keterampilan yang cukup untuk melakukan produksi acara televisi, mulai dari membuat konsep hingga produksi acara televisi. 
Pelatihan “Smartphone Photography” di Kampung Tematik Kampung Jawi Semarang Ami Saptiyono; Errika Dwi Setya Watie; Retno Manuhoro Setyowati
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 13, No 4 (2022): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v13i4.11574

Abstract

Pesatnya perkembangan media internet, berdampak besar bagi segala aspek kehidupan masyarakat, tak terkecuali Kampung Tematik. Dalam kondisi saat ini, Kampung Tematik dituntut untuk semakin kreatif dan inovatif dalam menggunakan media internet serta merancang desain promosi produk mereka, dalam hal ini desain-desain visual berupa foto foto produk yang cukup menarik dan kreatif. Hal ini disebabkan oleh munculnya persaingan yang menonjolkan kreatifitas dan inovasi dalam kegiatan promosi dan pemasaran bagi Kampung Tematik menggunakan media internet sebagai sarana untuk melakukan kegiatan promosi, pemasaran serta transaksi mereka. Kemampuan tersebut, masih sangat jarang dimiliki oleh para anggota Kampung Tematik, kususnya Pelatihan “Smartphone Photography” Bagi Karang Taruna Kampung Tematik Kampung Jawi Semarang. Hal tersebut yang memotivasi tim pelaksana kegiatan masyarakat untuk memberikan pelatihan “Smartphone Photography” menggunakan peralatan yang ada, terjangkau dan mudah didapatkan serta menghasilkan foto produk yang sesuai dengan kebutuhan mereka dalam melakukan promosi. Kegiatan ini akan dilaksanakan Kampung Tematik Kampung Jawi Jl. Kalialang Lama, RT.02/RW.01, Sukorejo, Kec. Gn. Pati, Kota Semarang, Jawa Tengah 50221. 
Peningkatan Keterampilan Penggunaan Whatsapp Business Sebagai Marketing Komunikasi Digital Dalam Meningkatkan Usaha Sentra Industri Tas Di Desa Truko, Kabupaten Kendal Kharisma Ayu Febriana; Retno Manuhoro Setyowati; Yofiendi Indah Indainanto
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.08 KB) | DOI: 10.58466/literasi.v2i2.484

Abstract

The era of digital marketing is the right solution for introducing products. Social media with its interactions has been widely used for promotion and interaction between business owners and potential buyers. The youth of this interaction provides a different experience between business owners and buyers which can increase the quality of trust and loyalty. The problem faced by this community is the inability to use the Whatsapp application through the Whatsapp business feature. If residents are successful in using this application, then business owners can promote their business, and target business opportunities in the digital realm. So that the output target to be achieved by the service team is how to teach WhatsApp business skills to members of the Kendal Bag Industry Center (SINTAK) in Truko Village, Kangkung District, Kendal Regency. The method used in this activity is a workshop. The results provide motivation and training on the use of WhatsApp business using experienced mentors in the field of digital communication so that they can help promote the Kendal Bag Industry (SINTAK) community product in Truko Village, Kangkung District, Kendal Regency.
PENINGKATAN KEMAMPUAN PRAKTEK VIDEO TESTIMONI PROMOSI PRODUK UMKM BAGI GKS KEC. TEMBALANG kharisma Ayu Febriana; Edi Nurwahyu Julianto; Retno Manuhoro Setyowati
TEMATIK Vol 2, No 2: Desember 2020
Publisher : TEMATIK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v2i2.2550

Abstract

The advancement of information and communication technology is currently developing very rapidly, as well as in the world of MSMEs, one of which is for GKS Tembalang District, which requires the ability to practice video testimonials to promote their UMKM products to create competent human resources in their fields. requires theoretical and technical understanding through direct practice in making video testimonials, related to its UMKM products. The dedication with the title "Improving the Ability to Practice Video Testimonials for Promoting UMKM Products for GKS Tembalang District", with a dedicated team who are experts in their fields by Kharisma Ayu Febriana M.I.I. Kom, Retno Manuhoro S, M.I.Kom, and Edi Nurwahyu Julianto, M.I.Kom. GKS Tembalang District members, were taught the theory and training on the ability to make video testimonials that are correct and interesting so that they have knowledge and experience in this field.Keywords: UMKM, Video, TestimonialabstrakKemajuan teknologi informasi dan komunikasi saat ini berkembang sangat pesat, begitu juga dalam dunia UMKM yang salah satunya adalah bagi GKS Kecamatan Tembalang yang membutuhkan kemampuan praktek video testimoni promosi produk UMKM nya Untuk menciptakan sumber daya manusia yang kompeten dalam bidang nya. memerlukan pemahaman teoritis dan teknis melalui praktek langsung dalam pembuatan video testimoni, terkait dengan produk UMKM nya.. Pengabdian dengan judul Peningkatan Kemampuan Praktek Video Testimoni Promosi Produk UMKM Bagi GKS Kecamatan Tembalang , dengan tim pengabdian yang ahli dalam bidangnya oleh Kharisma Ayu Febriana M.I.I. Kom, Retno Manuhoro S, M.I.Kom, dan Edi Nurwahyu Julianto, M.I.Kom.Anggota GKS Kecamatan Tembalang, diajarkan teori dan pelatihan kemampuan pembuatan video testimoni yang benar dan menarik agar mereka memiliki pengetahuan dan pengalaman di bidang ini.
Co-Authors Ami Saptiyono Edi Nurwahyu Julianto Errika Dwi Setya Watie, Errika Dwi Setya Firdaus Azwar Ersyad Kharisma Ayu Febriana Yofiendi Indah Indainanto