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All Journal JURNAL SISTEM INFORMASI BISNIS Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan Ekonomi (JURKAMI) Performance MABIS: Manajemen dan Bisnis Jurnal Administrasi dan Manajemen Jurnal Manajerial Value: Jurnal Manajemen dan Akuntansi Creative Research Management Journal Journal of Digital Marketing and Halal Industry Jurnal Ekonomi Journal of Social Research Riwayat: Educational Journal of History and Humanities
Kurniawati Kurniawati
Universitas Trisakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Anteseden Halal Purchase Behavior Sarah Gabriella; Kurniawati Kurniawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.15492

Abstract

There are several determining factors to analyze this research. Among others are religious factors, attitudes, purchase intentions, personal norms, and halal purchase behavior. Methodology – Using hypothesis testing carried out using the structural equation model (SEM) method with the help of AMOS software. This study used 237 respondents using the purposive random sampling method. The sample used in this study were customers who had purchased halal cosmetic products in the last 6 (six) months. Results - Variables that influence in this research are Personal Norm variable on Attitude, Personal Norm variable on Purchase Intention, Personal Norm variable on Halal Purchasing Behavior, Attitude variable on Purchase Intention, Purchase Intention variable on Halal Purchasing Behavior and the Influence of Religion on Purchase Intention, there is an influence of Personal Norms on Purchase Intention, when mediated by Attitude, there is an effect of Attitude on Halal Buying Behavior when mediated by Purchase Intention. Implications - Users of halal cosmetic products must pay more attention to how to improve religion, personal norms, attitudes, purchase intentions, and halal purchasing behavior in purchasing halal cosmetic products so that consumers feel satisfied after purchasing halal cosmetic products. For further research, you can also add and analyze additional factors that affect the quality of halal products, experience, and image of products.
Anteseden Customer Behavior pada Sosial Media Akhmad Miftakhudin; Dede Ernawati; Kurniawati Kurniawati; Adventua Sihaloho; Yoga Budhi Santosa
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 28 No 2 (2021): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jp.2021.28.02.4458

Abstract

Penelitian terkait pengaruh Social Media Engagement (SME) dan CRM Engagement (CRME) dan Relationship Quality terhadap Customer Behavior di Indonesia masih jarang ditemukan. Penelitian ini menguji secara empiris pengaruh SME dan CRME dan Relationship Quality terhadap Customer Behavior yang diwakili oleh Purchase Intention (PI), Loyalti Intention (LI), dan Participation Intention (PI). Metode sampling yang digunakan adalah non-probability sampling, dengan instrumen pengumpulan data menggunakan kuesioner yang disebarkan kepada pengguna sosial media di beberapa wilayah di Indonesia. Sebanyak 205 online kuesioner yang memenuhi kriteria diukur dan di analisa mengunakan AMOS 21. Hasil pengujian menunjukkan bahwa pengaruh SME dan CRME terhadap Relationship Quality tidak didukung, sedangkan Relationship Quality berpengaruh positif dan signifikan terhadap Customer Behavior. Hasil penelitian ini menjelaskan bahwa pengguna sosial media di Indonesia lebih mengutamakan kepuasan dan kepercayaan dalam mempengaruhi customer behavior. Implikasi manajerial penelitian dapat menjadi rujukan strategi pemasaran perusahaan atau organisasi untuk meningkatkan Relationship Quality dalam mencapai output customer behavior yang lebih maksimal.
PENGARUH RELATIONSHIP QUALITY, BRAND EXPERIENCE DAN DESAIN PRODUK DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERALATAN RUMAH TANGGA Nurlaila Hidayaty; Ginta Ginting; Kurniawati Kurniawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 1 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i1.1515

Abstract

This study aims to analyze the influence of relationship quality, brand experience, and product design on purchasing decisions by mediating buying interests. Data was collected from 398 respondents who are Tupperware Indonesia members in seven major cities and had joined as a member for at least 1 year to fill out 38 questionnaire items tested for validity and reliability with confirmatory factor analysis (CFA). PT Tupperware Indonesia is a multinational company and a market leader in the plastic home appliance industry with an 18.5% market share in 2019.  The data collection technique in this study used purposive sampling, and data analysis was carried out using the Structural Equation Model (SEM) AMOS 22 method. The results showed a positive and significant influence on relationship quality, brand experience, product design, and buying interest in purchasing decisions. And there is a positive and significant relationship between quality, brand experience, and product design influence buying decisions mediated by buying interest. The results of this study provide managerial implications for how to drive consumer purchasing decisions through improved relationship quality, providing an unforgettable brand experience and an understanding of product design that has aesthetic, functional, and symbolic value and a deeper understanding of the marketing of the home appliance industry
Pengaruh social media marketing, product quality, dan store atmosphere terhadap purchase intention dengan brand image sebagai variabel mediasi pada coffee shop di Aceh Soefhwan Soefhwan; Kurniawati Kurniawati
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 10 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.587 KB) | DOI: 10.32670/fairvalue.v4i10.1710

Abstract

This research aims to find out and analyze the influence of social media marketing, product quality and store atmosphere on brand image and the influence of social media marketing, product quality, store atmosphere and brand image on purchase intentions at coffee shops in Aceh. The study sample used 210 respondents selected with the criteria of having visited a Coffee Shop in Aceh at least 2 times. The method used in this study is causality research. The results showed that partially social media marketing, product quality and store atmosphere had a positive and significant effect on the brand image of coffee shops in Aceh. Partially social media marketing, product quality, store atmosphere and brand image have a positive and significant effect on purchase intentions at coffee shops in Aceh. Brand image can mediate the relationship of influence between social media marketing, product quality and store atmosphere with purchase intention..
Predict Repurchase Intention Via E-satisfaction as a Mediator Against Consumer Attitudes in Use Face Recognition Payment Nabila Alma Zahira; Kurniawati Kurniawati
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.12383

Abstract

In the last few decades, the use of technology has advanced and developed to enter the world of payments to make payments more manageable. Face Recognition Payment (FRP) is now being used as an option for in-store cashless payment methods. Based on the information system and customer theory, this study aims to predict repurchase intention through e-satisfaction as a mediator on consumer attitudes in using FRP. This study used an online questionnaire distributed to participants, with 239 valid responses received in Indonesia from May to June 2022. The data results were analyzed using different statistical methods, including descriptive statistics, reliability and validity analysis, and SEM-PLS. In this test, it can be concluded that consumer satisfaction is the main reason consumers make repeated purchases at stores that use the Face Recognition payment method. Furthermore, consumer attitudes toward the Face Recognition payment method can be influenced by the consumer's perceived personal risk and innovation. In contrast, the perceived usefulness and ease of use do not affect consumer attitudes toward the Face Recognition payment method. This study contributes to the literature by predicting consumer repeat purchases through perceived satisfaction as a mediator and providing new insights tailored to the needs of stores in an increasingly modern and growing market regarding consumer attitudes toward Face Recognition digital payments.
Kredibilitas Social Media Influencer Marketing terhadap Minat Beli: Hedonisme Sebagai Moderasi S.A Marivan HR; Kurniawati Kurniawati; Yolanda Masnita
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11304

Abstract

Purpose Social media influencers (SMIs) have become a major source of influence in influencing consumer behaviour in the decision-making processes. As such, this justifies scholarly attention in understanding how SMI translates its meaning into preferred brands and drives consumers positive behavioural intentions. This paper aims to examine the impact of SMIs credibility, as manifested by trustworthiness, attractiveness, and expertise, along with the moderating effects of hedonism, on followers purchase intention.Methodology Sampling data was collected by purposive sampling and obtained 174 valid samples of Instagram social media users. The data were analyzed using the SEM-PLS methodFindings The results show that SMIs trustworthiness have positive effect on followers purchase intention. Moreover, the moderating effect of hedonism on the relationship between SMIs trustworthiness, attractiveness, and expertise, does not affect followers' purchase intention. Originality/Novelty This research contributes to the SMI literature by examining the influence of SMIs source credibility, along with the moderating effect of hedonism, on followers purchase intention. Implications At the end of the day, many organizations choose to engage SMIs for advertising given their high number of followers and expertise in their niche. However, regarding merely these requirements can result in wrong decisions. The findings of this research indicate that companies need to carefully select an SMI who is perceived as trustworthy by their followers to generate purchase intent.
SMART TECHNOLOGIES DI SUPERMARKET RETAIL DAN PENGARUHNYA TERHADAP KUALITAS HIDUP MASYARAKAT SELAMA PANDEMI COVID-19 Cindy Farahita; Kurniawati Kurniawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.1953

Abstract

The presence of smart technology allows consumers to go to supermarkets and complete transactions without having to go to the supermarket. The competitive, innovation-driven retail industry includes an ever-evolving array of companies that are continually impacted by a highly diverse and dynamic environment. This research aims to propose the development of a model inidentifying essential services, the determinants influencing the technological advances offered by different smart technologies in supermarkets retail that affect the quality of life the community during the COVID-19 pandemi. The design/methodology used data collected using a questionnaire survey (n=308). The method used non-probability sampling with purposive sampling technique. The results of the study or findings provides a more complex view that engagement has an important role in influencing people's quality of life. If consumers return to old habits, new regulations, and procedures are likely to change the way people buy products and services with the advancement of smart technologies in supermarkets retail
PENENTU SIKAP DAN PENGARUHNYA TERHADAP NIAT PEMBELIAN PADA SITUS WEB PENJUALAN KEMBALI Dinda Yowanda; Kurniawati Kurniawati
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3086

Abstract

The research was conducted to examine the effect of six consumption values (functional benefits, emotional benefits, social benefits, epistemic benefits, economic benefits and trust) on attitudes towards purchase intention. In addition, the authors also use Thaler's utility theory to determine the indirect effect of utility and transaction utility on purchase intentions. The author conducted a survey of the general public whose respondents had online shopping experience on online resale platforms such as Shopee, Tokopedia and Bukalapak with a total of 220 samples, using the Google form and partial least squares structural equation modeling (PLS-SEM) to test the relationship hypothesis in the model filed. Findings, the results of the study indicate that attitudes mostly function to create positive attitudes there is purchase intention, followed by trust, social, emotional and functional benefits. however, the epistemic and economic benefits of purchasing experience with an online sales website failed to influence positive attitudes in customers
Challenges and Strategies of Cooperatives in Implementing ISO 26000 for Sustainable Economic Development Muhammad Rusli; Kurniawati Kurniawati; Maria Ariesta Utha
Jurnal Manajerial Vol 10 No 01 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i01.4868

Abstract

Background – Family is a key factor in creating quality resources to support successful development (Cabrera-Suarez, 2001). One of the family's responsibilities in improving the economy is to form a business group to generate additional income for the family (Morck, R & Young. B, 2003). The problem that is often faced by family businesses and small businesses is the lack of sources of capital and knowledge to run their businesses so that they can develop and expand their marketing. Luo, X., & Shen, J. (2009) stated that there is a need for a forum to improve the quality of human resources in small businesses. One of the most effective and efficient forums is the formation of cooperatives. Objective – To analyze and evaluate the challenges and strategies of savings and loan cooperatives in implementing ISO 26000 for sustainable economic development, so as to improve the economy of the surrounding community or certain areas. Design / methodology / approach – This study uses an approach to analyze the role of Savings and Loans Financial Institutions in good governance in terms of the implementation of ISO 26000 and the issues and strategies applied. The subject of this research is the Savings and Loans Financial Institution. The survey respondents interviewed the directors of financial institutions and operational managers and financial managers as well as stakeholders in savings and loan financial institutions. This study was analyzed using content analysis. Findings – With these challenges and strategies, it is hoped that Savings and Loans Financial Institutions can carry out sustainable economic development (SDGs) as in point 1 and point 8 and point 9 and point 17, namely: a) SDGs No. 1 concerning Poverty Alleviation: Encouraging economic activity in rural areas and regions to reduce poverty, b) SDGs No. 8 on Decent Work and Economic Growth: Encouraging participation among low-income families for decent work and growing the economy, c) SDGs No. 9 on Reducing Inequalities: Strengthening the social capital of the rural population to reduce inequality in the community, d) SDGs No 17 concerning Partnerships to Achieve Goals: Strengthen the social capital of rural residents for partnerships that can grow family businesses so that the goals of economic growth are achieved. Research implication – It is expected to be able to maintain several core courses that have been implemented properly, although not yet optimal, they should still be implemented in accordance with the vision and mission, culture and values of core competencies, SOP, Jobdisc, KPI and standardization in all parts of the HR line. Finance, marketing, operations and others pay attention to good governance to achieve good performance. Savings and loan institutions are expected to be able to create a good management system so that they can influence the results of savings and loan institutions to achieve goals and achieve goals. The existence of a savings and loan institution is expected to become a social (community) business that can provide social value to the community and overcome social problems, turning them into solutions through business. Limitations Of Research – This study only covers all the ISO 2600 standard topics related to organizational governance, human rights, labor practices, environment, fair practices, consumer issues and community participation and development in savings and loan institutions. And the extent to which the management of the Savings and Loans Institution for Sustainable Economic Growth (SDG) has implemented aspects of the ISO 26000 standard.
Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior Azura Rizkiatami; Yolanda Masnita; Kurniawati Kurniawati
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.002

Abstract

Objectives: The purpose of this paper is to examine factors influencing consumer green purchase behavior towards international and local sustainable and slow-fashion brands in Indonesia. The fashion industry contributes 10% of total carbon emissions globally. Indonesia itself is a country ranked second in contributing water pollutant damage caused by textile production. The growth of fast fashion trends threatens the environment and the planet. But, public awareness of sustainable and slow fashion is beginning to rise. This study aims to further analyze factors influencing green purchase behavior. The theory of planned behavior was developed to examine consumer sustainable consumption behavioral intention. Methodology: Online questionnaires were distributed to people who had already purchased one of the sustainable brands in Indonesia at least once in their life. 283 data were collected but only 240 of which were able to fulfill the criteria of the study. Data analysis used Smart PLS 3.2.8.Finding: Environmental knowledge, eco-label, environmental advertisement, and green trust positively influence green purchase behavior. Environmental advertisement positively influences environmental knowledge, and environmental knowledge and advertisement positively influence eco-label. Green trust is not a mediating influence between environmental knowledge and green purchase behavior.Conclusion: This study's finding is that consumer awareness and recognition of sustainable fashion adoption is rising. People are starting to worry about textile production and consumption that harm the environment.
Co-Authors Adventua Sihaloho Akhmad Miftakhudin Alviana Aslama Anantia Amru Bangkit Adhitama Ananda Karuna Jaya Andhar Lutfi Andra Aditya Azura Rizkiatami Cindy Farahita Dede Ernawati Desna Ronaldy Yoga Perwira Dinda Yowanda Fauzima Dwi Wirasatrio Ginta Ginting Hapizin Yonani Panjaitan Ismail Ismail Jati Kasuma Ali Karijanto Prijo Rahardjo Maria Ariesta Utha Martua Parningotan Sihaloho Muhamad Fachreza Muhammad Rusli Nabila Alma Zahira Nurlaila Hidayaty Prameswari Dinda Ramadhani Fithratullah S.A Marivan HR Sarah Gabriella Soefhwan Soefhwan Then Hanie Chandra* Yoga Budhi Santosa Yolanda Masnita