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All Journal JURNAL SISTEM INFORMASI BISNIS Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan Ekonomi (JURKAMI) Performance MABIS: Manajemen dan Bisnis Jurnal Administrasi dan Manajemen Jurnal Manajerial Value: Jurnal Manajemen dan Akuntansi Creative Research Management Journal Journal of Digital Marketing and Halal Industry Jurnal Ekonomi Journal of Social Research Riwayat: Educational Journal of History and Humanities Asian Journal of Social and Humanities
Kurniawati Kurniawati
Universitas Trisakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Creative Research Management Journal

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PENENTU SIKAP DAN PENGARUHNYA TERHADAP NIAT PEMBELIAN PADA SITUS WEB PENJUALAN KEMBALI Dinda Yowanda; Kurniawati Kurniawati
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3086

Abstract

The research was conducted to examine the effect of six consumption values (functional benefits, emotional benefits, social benefits, epistemic benefits, economic benefits and trust) on attitudes towards purchase intention. In addition, the authors also use Thaler's utility theory to determine the indirect effect of utility and transaction utility on purchase intentions. The author conducted a survey of the general public whose respondents had online shopping experience on online resale platforms such as Shopee, Tokopedia and Bukalapak with a total of 220 samples, using the Google form and partial least squares structural equation modeling (PLS-SEM) to test the relationship hypothesis in the model filed. Findings, the results of the study indicate that attitudes mostly function to create positive attitudes there is purchase intention, followed by trust, social, emotional and functional benefits. however, the epistemic and economic benefits of purchasing experience with an online sales website failed to influence positive attitudes in customers
Co-Authors Adventua Sihaloho Akhmad Miftakhudin Alviana Aslama Anantia Amru Bangkit Adhitama Ananda Karuna Jaya Andhar Lutfi Andra Aditya Azura Rizkiatami Cindy Farahita Dede Ernawati Desna Ronaldy Yoga Perwira Dinda Yowanda Fauzima Dwi Wirasatrio Ginta Ginting Hapizin Yonani Panjaitan Ismail Ismail Jati Kasuma Ali Karijanto Prijo Rahardjo Maria Ariesta Utha Martua Parningotan Sihaloho Muhamad Fachreza Muhammad Rusli Nabila Alma Zahira Nurlaila Hidayaty Prameswari Dinda Ramadhani Fithratullah S.A Marivan HR Sarah Gabriella Soefhwan Soefhwan Then Hanie Chandra* Yoga Budhi Santosa Yolanda Masnita