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All Journal JURNAL SISTEM INFORMASI BISNIS Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan Ekonomi (JURKAMI) Performance MABIS: Manajemen dan Bisnis Jurnal Administrasi dan Manajemen Jurnal Manajerial Value: Jurnal Manajemen dan Akuntansi Creative Research Management Journal Journal of Digital Marketing and Halal Industry Jurnal Ekonomi Journal of Social Research Riwayat: Educational Journal of History and Humanities Asian Journal of Social and Humanities
Kurniawati Kurniawati
Universitas Trisakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of Social Research

 1 
Antecedents And Consequences Of Using Artificial Intelligence (Ai) Color Cosmetics Martua Parningotan Sihaloho; Kurniawati Kurniawati; Yolanda Masnita
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i8.1293

Abstract

Sales growth of consumer goods industry especially on cosmetics segment have decreased due to pandemic Covid 19. One of source growth can be attributed to the integration of advanced technologies such as Artificial Intelligence (AI). The purpose of this research is to analyze antecedents and consequences of using artificial Intelligence (AI) Color Cosmetics. Hence, an online survey was conducted to 180 respondents with a series of questions to assess research variables. Data analyses were administrated in two phases, which are Confirmatory Factor Analysis (CFA) and Structural Equation Modelling. The results show that AI Color Cosmetic application utilization can be enhanced by optimizing price sensitivity, social media addiction, and perceived usefulness. These variables play a crucial role in encouraging users to utilize the AI Color Cosmetic application. After using AI Color Cosmetics, there is a significant likelihood that prospective clients will make Actual Purchases. This research found numerous managerial ramifications, particularly for the cosmetics sector's Marketing and Business Development division. The two divisions must consider the Price Sensitivity and Perceived Usefulness elements that prospective clients feel.
Food Waste Management Challenges and Strategies in The Hotel Industry in Jakarta Andra Aditya; Kurniawati Kurniawati
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1295

Abstract

This study aims to analyze the management of food waste in the hotel sector with a focus on reducing the amount of food waste produced. The research method used is a qualitative method with the Miles and Huberman Model approach. Primary data was obtained through in-depth interviews with 22 respondents from FnB hospitality practitioners, experts, customers, and Foodbank institutions, using a purposive sampling technique. The results show that food processing in the hotel sector is carried out efficiently, but there are differences in the number of food waste per customer. Challenges in Food Waste Management (FWM) include unpredictable sales fluctuations, lack of customer awareness, and food wastage. Effective strategies to reduce food waste involve inventory management, employee training, customer education, and collaboration with Foodbank institutions. FWM has significant economic, social, and environmental impacts. FWM has direct links to the three Sustainable Development Goals (SDG 2, SDG 12, and SDG 13) on eradicating hunger, responsible consumption and production, and climate action. Managerial implications for hotels based on these conclusions include implementing an effective monitoring and reporting system related to FWM, collaboration with Food Rescue agencies, and encouraging customer participation through education and incentives. To reduce food waste and support sustainable development goals.
Attracting Consumer Food: The Effect of Perceived Crowdedness Amru Bangkit Adhitama; Kurniawati Kurniawati; Yolanda Masnita
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1374

Abstract

This study delves into the interplay between Perceived Crowding (Crowd) and its impact as a mediator on Purchase Intention, Customer Satisfaction (SAT), and Word of Mouth (WoM). Specifically, it examines the role of crowd perception as a deciding factor for selecting a restaurant, thereby influencing overall consumer satisfaction. The research comprises a sample of 100 respondents, spanning multiple generations. The data analysis technique employed is Structural Equation Modeling (SEM). The findings of this study underscore the significant mediating role played by Perceived Crowding (Crowd) on the relationship between Purchase Intention and both Customer Satisfaction (SAT) and Word of Mouth (WoM). This insight suggests that the presence of crowds acts as a crucial factor in shaping customers' purchase decisions, overall satisfaction, and likelihood to engage in positive word-of-mouth referrals. Interestingly, the research highlights the distinct behavior of the millennial generation and Generation Z. These younger demographics exhibit a penchant for aligning with current trends. Even when faced with long queues at a food establishment, they display a willingness to wait, suggesting a correlation between crowd perception, purchase intent, and consumer behavior in these generational groups. This study underscores the importance of understanding the dynamics of Perceived Crowding and its role in influencing consumer behavior, particularly among the younger generations. It sheds light on the complex interrelationships between Purchase Intention, Customer Satisfaction, and Word of Mouth, offering valuable insights for businesses in the food industry seeking to optimize customer experiences and harness the power of positive word-of-mouth promotion.
Caroll Pyramid Implementation of Environmental Responsibility Programs of PT Pertamina EP Subang Field, Tambun Field, and Jatibarang Field in Organic Agriculture Karijanto Prijo Rahardjo; Kurniawati Kurniawati
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1396

Abstract

The era of using synthetic chemical fertilizers in agriculture is slowly being abandoned and is now entering the era of organic fertilizers. Against this background, this study aims to: (1) Analyze the implementation of environmental social responsibility programs at PT. Pertamina EP Subang Field, Jatibarang Field, Tambun Field (2) Analyzing the process of implementing environmental social responsibility at PT. Pertamina EP Subang Field, Jatibarang Field, Tambun Field (3) Analyze the implications of behavior related to the implementation of environmental social responsibility at PT. Pertamina EP Subang Field, Jatibarang Field, and Tambun Field in terms of sustainable development responsibilities and social empowerment. This research method uses qualitative methods. The data analysis technique uses the four strategic principles of Carroll's pyramid. The results of the research show that PT Pertamina EP Subang Field, Jatibarang Field, and Tambun Field have and are implementing the four strategic principles of the Carroll pyramid in principle, including economic, legal, ethical, and philanthropic principles. Meanwhile, the managerial implication of this research is the management of PT. Pertamina EP Subang Field, Jatibarang Field, and Tambun Field must continue their responsibilities in these four dimensions. Companies must also continue to provide concrete support for the development of new, renewable energy and energy conservation (EBTKE) through the establishment of Subholding Power & NRE. Companies must continue to strive to change HR behavior, internally and externally, so that social and environmental responsibilities can be carried out together.
Implementation of the Partnership Model of the Upstream Oil and Gas Industry Using CSR and Stakeholder Theory (Partnership Practices in Governance in Pertamina EP Zone 7) Andhar Lutfi; Kurniawati Kurniawati
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1397

Abstract

So far the partners involved in CSR at Pertamina tend to be limited, and the relationship between partners and companies and between partners is also less than optimal. Starting from these problems, this study aims to: (i) evaluate partnership practices at Pertamina EP Zone 7, whether they follow the CSR partnership pattern or a partnership pattern based on stakeholder theory; (ii) analyze the extent to which there is equality in partnership practices between stakeholders in Pertamina EP Zone 7; and (iii) analyze how the strategy for expanding the scope of stakeholders in the partnership pattern is by stakeholder theory in Pertamina EP Zone 7. The research approach is qualitative. The research location is Pertamina EP Zone 7. The primary data collection technique is through in-depth interviews, while the secondary data collection technique is through library research. The data analysis technique uses stakeholder theory. The results of the study show that Pertamina EP Zone 7 follows the partnership pattern more than the CSR partnership pattern. There are differences in the intensity of cooperation in the partnership pattern, so Pertamina EP Zone 7 treats the ten partners unequally. Pertamina EP Zone 7 can expand the scope of stakeholders in a partnership pattern that is by stakeholder theory by using the dimensions of the business perspective, the dimensions of the scope of responsibility, and the dimensions of the direction of responsibility.
The Influence of Environmental Quality in Classrooms on Internal Response and Academic Performance in Conventional and Energy-Efficient Buildings Ananda Karuna Jaya; Ramadhani Fithratullah; Kurniawati Kurniawati; Maria Ariesta Utha
Journal of Social Research Vol. 2 No. 11 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i11.1516

Abstract

Humans spend a lot of time indoors, and this cannot be separated from teaching and learning activities. Teaching and learning activities must be conditioned so that the best academic performance can be achieved through adequate aspects of indoor environmental quality. The purpose of this study is to analyze the relationship between Indoor Environmental Quality (IEQ) on internal responses and academic performance in classrooms in two different building types. Where one building is a conventional building and the other building is a building that applies the concept of energy saving. A qualitative method was used in this research by conducting interviews with a purposive sampling technique then the results of the interviews were analyzed using a thematic analysis approach. The results of this study reveal that perceived comfort conditions are stated to positively affect the physiological, cognitive, and emotional status as well as the academic performance of students and lecturers, and high-efficiency buildings are more satisfying than conventional buildings.
Co-Authors Adventua Sihaloho Akhmad Miftakhudin Alviana Aslama Anantia Amru Bangkit Adhitama Ananda Karuna Jaya Andhar Lutfi Andra Aditya Azura Rizkiatami Cindy Farahita Dede Ernawati Desna Ronaldy Yoga Perwira Dinda Yowanda Fauzima Dwi Wirasatrio Ginta Ginting Hapizin Yonani Panjaitan Ismail Ismail Jati Kasuma Ali Karijanto Prijo Rahardjo Maria Ariesta Utha Martua Parningotan Sihaloho Muhamad Fachreza Muhammad Rusli Nabila Alma Zahira Nurlaila Hidayaty Prameswari Dinda Ramadhani Fithratullah S.A Marivan HR Sarah Gabriella Soefhwan Soefhwan Then Hanie Chandra* Yoga Budhi Santosa Yolanda Masnita