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All Journal JURNAL SISTEM INFORMASI BISNIS Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan Ekonomi (JURKAMI) Performance MABIS: Manajemen dan Bisnis Jurnal Administrasi dan Manajemen Jurnal Manajerial Value: Jurnal Manajemen dan Akuntansi Creative Research Management Journal Journal of Digital Marketing and Halal Industry Jurnal Ekonomi Journal of Social Research Riwayat: Educational Journal of History and Humanities Asian Journal of Social and Humanities
Kurniawati Kurniawati
Universitas Trisakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JURNAL ILMIAH MANAJEMEN

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Kredibilitas Social Media Influencer Marketing terhadap Minat Beli: Hedonisme Sebagai Moderasi S.A Marivan HR; Kurniawati Kurniawati; Yolanda Masnita
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11304

Abstract

Purpose Social media influencers (SMIs) have become a major source of influence in influencing consumer behaviour in the decision-making processes. As such, this justifies scholarly attention in understanding how SMI translates its meaning into preferred brands and drives consumers positive behavioural intentions. This paper aims to examine the impact of SMIs credibility, as manifested by trustworthiness, attractiveness, and expertise, along with the moderating effects of hedonism, on followers purchase intention.Methodology Sampling data was collected by purposive sampling and obtained 174 valid samples of Instagram social media users. The data were analyzed using the SEM-PLS methodFindings The results show that SMIs trustworthiness have positive effect on followers purchase intention. Moreover, the moderating effect of hedonism on the relationship between SMIs trustworthiness, attractiveness, and expertise, does not affect followers' purchase intention. Originality/Novelty This research contributes to the SMI literature by examining the influence of SMIs source credibility, along with the moderating effect of hedonism, on followers purchase intention. Implications At the end of the day, many organizations choose to engage SMIs for advertising given their high number of followers and expertise in their niche. However, regarding merely these requirements can result in wrong decisions. The findings of this research indicate that companies need to carefully select an SMI who is perceived as trustworthy by their followers to generate purchase intent.
Co-Authors Adventua Sihaloho Akhmad Miftakhudin Alviana Aslama Anantia Amru Bangkit Adhitama Ananda Karuna Jaya Andhar Lutfi Andra Aditya Azura Rizkiatami Cindy Farahita Dede Ernawati Desna Ronaldy Yoga Perwira Dinda Yowanda Fauzima Dwi Wirasatrio Ginta Ginting Hapizin Yonani Panjaitan Ismail Ismail Jati Kasuma Ali Karijanto Prijo Rahardjo Maria Ariesta Utha Martua Parningotan Sihaloho Muhamad Fachreza Muhammad Rusli Nabila Alma Zahira Nurlaila Hidayaty Prameswari Dinda Ramadhani Fithratullah S.A Marivan HR Sarah Gabriella Soefhwan Soefhwan Then Hanie Chandra* Yoga Budhi Santosa Yolanda Masnita