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All Journal Benefit: Jurnal Manajemen dan Bisnis
Sholahuddin Sholahuddin
Manajer Litbang & Pusdok SOLOPOS
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PENGEMBANGAN PRODUK DI INDUSTRI MEDIA CETAK DI INDONESIA (Bertahan di tengan Persaingan Media Online Sholahuddin Sholahuddin
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 17 No 1 Juni 2013
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v17i1.1375

Abstract

Understanding the printing press industry position in the product life cycle is very important. This is to determine the right strategy for the printing press in order to be exist and profitable. When we see the condition of the printing press which is facing tough competition withinternet-based media beside the uncertain challenge ahead, the printing press industry is in thematurity phase. In this position is required precise product development strategy. The strategy canbe done by creating new products with expands in a press online and by improving the quality,either by changes in product design or improvement of product quality print journalism.
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