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All Journal AGRIMOR
Dayang Berliana
Jurusan Ekonomi dan Bisnis, Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Strategi Pengembangan Aneka Dodol Berbasis Bahan Baku Lokal di Kabupaten Lampung Barat Analianasari Analianasari; Dayang Berliana; Edy Humaidi
AGRIMOR Vol 5 No 2 (2020): AGRIMOR - April 2020
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v5i2.1000

Abstract

The purpose of this study was to analyze the strategy of developing various dodol based on local raw materials in Sekincau Village, West Lampung Regency. The method used in this research is SWOT analysis. Respondents were chosen purposively, namely in Desa Sekincau with a sample of 20 respondents and 4 experts who were competent in the knowledge of the development of various dodol based on local raw materials. The results of this study indicate that based on the results of the analysis on the SWOT matrix the recommendations that must be given are the "Progressive" strategy. Alternative dodol development strategies that can be applied are (1) Utilizing preservative-free (natural) quality products as a potential market share that is still broadly supported by increasing public interest in products and creating new jobs due to wider markets. (S1, O1.O2.O3) (2) Utilizing production units that are close to sources of raw materials and creating jobs for the surrounding community. (S2, O3)
Co-Authors Analianasari Analianasari Edy Humaidi