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All Journal Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pemuda Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Studi Pemuda Jurnal Komunikasi Indonesia
Wisnu Prasetya Utomo
Departemen Ilmu Komunikasi FISIPOL Universitas Gadjah Mada Remotivi. Jakarta, Pusat Kajian Budaya Dan Media Www.pindai.org
Arts Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ilmu Sosial dan Ilmu Politik

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Menimbang Media Sosial dalam Marketing Politik di Indonesia: Belajar dari Jokowi-Ahok di Pilkada DKI Jakarta 2012 Wisnu Prasetya Utomo
Jurnal Ilmu Sosial dan Ilmu Politik Vol 17, No 1 (2013): JULI (Menimbang Birokrasi, Partai, dan Politik di Indonesia)
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.038 KB) | DOI: 10.22146/jsp.10894

Abstract

The victory of Jokowi and Basuki Tjahaya Purnama (Ahok) in the 2012 Jakarta election has marked an important stage in the development of political marketing on contemporary Indonesian politics. Social media provides a great influence in this election. Social media became an effective tools to organize people and mobilize voters. In the era of political personalization after the authoritarian New Order, mix-mediated political marketing which combine social media, mass media, and traditional political marketing can be an alternative strategy for the candidate or political party to win the election.
Co-Authors Lubabun Ni'am