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All Journal Agro Ekonomi Jurnal SEPA (Social Economic and Agribusiness Journal)
Masyhuri Masyhuri
Faculty of Agriculture Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT Dwi Oktaviyanti; Masyhuri Masyhuri; Jangkung Handoyo Mulyo
Agro Ekonomi Vol 26, No 2 (2015): DESEMBER 2015
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (505.408 KB) | DOI: 10.22146/agroekonomi.17269

Abstract

This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit offers tea products in various packaging and flavoring. The price determination conducted based on cost, market competition, and standards in certain lines. The promotion mix used are Above and Below The Line communication strategy. The place mix conducted by distributing products through selective distribution channel and direct channel. Promotion cost and flavor variants variables of the marketing mix were proven to have positive significant influence on the sales. Based on the one way analysis of variance, grouped tea product sales of tea bag, loose and instant tea, and ready to drink tea were significantly different. Forecast of black tea bag, lemon flavored black tea bag, and green tea bag sales volume in 2014 which give the best sales performance tend to be fluctuated. The SWOT analysis showed that this business unit’s position is in quadrant 1 which supports the SO (Strengths-Opportunities) strategy.
KEPUASAN PETANI TERHADAP LAYANAN PASAR LELANG CABAI SIDO DADI DI KABUPATEN KULON PROGO Rahmi Dwi Agustin; Agus Dwi Nugroho; Masyhuri Masyhuri
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 17, No 2 (2021): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v17i2.43958

Abstract

One of the Sido Dadi auction market weaknesses is delay payment system to farmers. This system is done by waiting for payment from the merchant if the chili has been completely sold. This situation causes farmers to be dissatisfied with the auction market services. This study intended to determine the level of farmer’s satisfaction to the Sido Dadi auction market services and its determinant factors. This research was conducted at the Sido Dadi auction market because it was the first auction market in Galur District, Kulon Progo Regency, Yogyakarta Province. The number of respondents was 60 farmers chosen by purposive sampling. The Customer Satisfaction Index (CSI) and regression used to analyze the data. The results showed that farmers were satisfied with the auction market services. The determinant factors of farmer’s satisfaction are age, education level, and land area. Farmer satisfaction is in line with increasing of farmers’ age but in contrast to education and the farmer's land area. The Sido Dadi auction market needs to use of the contribution funds to complement infrastructure and held human resource development training. The auction market also needs to have a service Standard Operating Procedures for farmers. In addition, the local government officer needs to intensively provide service management training for auction market managers.
Co-Authors Agus Dwi Nugroho, Agus Dwi Dwi Oktaviyanti Jangkung Handoyo Mulyo Rahmi Dwi Agustin