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All Journal JIET (Jurnal Ilmu Ekonomi Terapan) UNEJ e-Proceeding JRMSI - Jurnal Riset Manajemen Sains Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Riset Entrepreneurship Jurnal Manajemen dan Bisnis Kreatif Journal of Community Service and Engagement Jurnal Pengabdian Masyarakat Akademisi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Digital Business
Riski Taufik Hidayah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Effect Of E-Trust and Marketing Public Relation on Consumer E-Loyalty of Lazada Riski Taufik Hidayah
JIET (Jurnal Ilmu Ekonomi Terapan) Vol. 2 No. 2 (2017)
Publisher : Department of Economics, Faculty of Economics and Business, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (885.201 KB) | DOI: 10.20473/jiet.v2i2.5932

Abstract

The purpose of this research is to find the impact of e-trust and marketing public relations toward e-loyalty of consumers at the online marketplace Lazada. This research is triggered by the decreasing percentage of Top Brand Award on every category Lazada is in. Even though Lazada as an online service provider has done several efforts to improve customer trust with quality improvement and developing small and micro-enterprises. The methods used in this research is descriptive and verificative. The population in this research are Lazada consumers who have the intention to repurchase from Lazada. The sampling technique in this research is purposive sampling, with the number of samples are 200 people. Path Analysis is used to analyze and to understand the correlation whether it is simultaneous or partial.
PENGARUH BRAND TRUST TERHADAP NIAT KONSUMEN UNTUK MELAKUKAN PEMBELIAN PRODUK ELEKTRONIK PADA SITUS JUAL BELI LAZADA Riski Taufik Hidayah
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to determine the responses of consumers on brand trust and purchase intentions and to determine how much influence brand trust on the intention to buy electronic goods online at trading site Lazada. The method used is descriptive and verification method with data collection via questionnaires. Sample was obtained by the technique of problem-solving research. Spearman Rank Correlation Coefficient analysis, determination coefficient and hypothesis testing via t test used in this study. Based on Spearman Rank correlation values obtained correlation of 0.539. This means that the Brand Trust relationships were with Intent to Buy. While the influence of brand trust on purchase intentions by 29.05% and the remainder is equal to 70.95% influenced by several variables or other. This study makes several recommendations: (1) the Company shall pay attention to the speed in responding to complaints - complaints from consumers through the addition of customer service in order to respond to consumer complaints quickly. (2) The company must provide continuous information about the latest electronic goods, so that consumers do not seek information to other e-commerce through advertising in media such as magazines or other online media and even television.
PENGARUH KUALITAS PELAYANAN DENGAN MENERAPKAN PROTOKOL KESEHATAN COVID – 19 TERHADAP MINAT SISWA/I SMP DAN SMA DI KECAMATAN BALEENDAH UNTUK MENGIKUTI BIMBINGAN BELAJAR (STUDI KASUS BIMBINGAN BELAJAR ENS) Riyan Hadithya; Riski Taufik Hidayah
Jurnal Manajemen & Bisnis Kreatif Vol 6 No 2 (2021): Jurnal Manajemen & Bisnis Kreatif
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v6i2.1435

Abstract

Penelitian ini bertujuan untuk menganalisa dampak kualitas pelayanan dengan penerapan protokol kesehatan Covid – 19 terhadap minat beli bimbingan belajar EnS. EnS adalah jasa bimbingan belajar yang berfokus kepada siswa/I sekolah. Penelitian dilakukan karena saat ini Indonesia sedang dilanda pandemi Covid – 19 yang mengharuskan siswa/I untuk belajar dari rumah secara daring. Namun, banyak kendala yang dihadapi oleh siswa/I diantaranya kurang siapnya sarana belajar berbasis teknologi, mulai dari gadget yang digunakan sampai jaringan internet yang terbatas. Juga mulai jenuhnya siswa/I untuk belajar secara daring dan tidak semua siswa/I memahami materi apabila pembelajaran dilakukan secara daring. Pada penelitian ini dikhususkan pada layanan bimbingan berbasis protokol kesehatan Covid – 19 di kalangan siswa/I SMP dan SMA di Kecamatan Baleendah Kabupaten Bandung. Responden penelitian ini adalah 100 siswa/I SMP dan SMA yang dibagi menjadi 25 responden siswa/I SMP dan 25 responden siswa/I SMA. Instrumen penelitian yang digunakan adalah kuesioner. Dari hasil penelitian menunjukkan pengaruh variabel kualitas pelayanan terhadap minat beli siswa/I sebesar 0,476 atau 47,6%, sedang sisanya dipengaruhi oleh faktor lain yang tidak diteliti. Hasil analisis kualitas pelayanan terhadap minat beli menunjukkan bahwa, variabel kualitas pelayanan berpengaruh secara positif dan signifikan terhadap minat beli. Kata kunci: kualitas pelayanan, protokol kesehatan, minat beli This study aims to analyze the impact of service quality by implementing the Covid-19 health protocol on purchase intention in EnS tutoring. EnS is a tutoring service that focuses on school students. The research was conducted because currently Indonesia is being hit by the Covid-19 pandemic, which requires students to learn from home online. However, there are many obstacles faced by students including the inadequacy of technology-based learning facilities, ranging from the gadgets used to the limited internet network. Also starting to get bored of students to study online and not all students understand the material when learning is done online. This study is devoted to counseling services based on the Covid-19 health protocol among middle and high school students in Baleendah District, Bandung Regency. Respondents of this study were 100 junior high school and high school students who were divided into 25 junior high school student respondents and 25 high school student respondents. The research instrument used was a questionnaire. From the research result, it shows that the influence of the service quality variable on students purchase intention is equal to 0.476 or 47.6%, while the rest is influenced by other factors not examined. The results of the analysis of service quality on purchase intention show that service quality variable has a positive and significant effect on purchase intention. Key words: service quality, health protocol, purchase intention
THE INFLUENCE OF CAPITAL STRUCTURE ON EARNING PER SHARE (EPS) Eristy Minda Utami; Riski Taufik Hidayah
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 8 No 2 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.466 KB) | DOI: 10.21009/JRMSI.008.2.04

Abstract

The purposes of this research are finding the influence of Capital Structure on Earning Per Share partially and simultaneously. The research method used is descriptive analysis verificative using secondary data. Statistic method is using multiple correlation regression statistic method to test the effect of indenpendent variables (capital structure) on the dependent variable (Earning Per Share) on Jakarta Islamic Index (JII) 2011 - 2016. Results of research using a significance level of 0.95 and 0.05 error rate indicates that the capital structure represented by the ratio of DAR has no effect on Earning Per Share (EPS), DER also has no effect on Earning Per Share (EPS), LDAR has a negative effect on EPS.
E-SERVICE QUALITY AND E–RECOVERY SERVICE QUALITY ON E–SATISFACTION LAZADA.COM Riski Taufik Hidayah; Eristy Minda Utami
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 8 No 2 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.681 KB) | DOI: 10.21009/JRMSI.008.2.05

Abstract

The purpose of thus research is to find the impact of e-service quality and e – recovery service quality toward e-satisfaction of consumer at online marketplace Lazada. This research is triggered by the decreasing percentage of Top Brand Award on every category Lazada is in. Even though Lazada as an online service provider has done several effort to improve their service quality and respon to each complain in a well manner. The methods used in this research is descriptive and verificative. The population in this research are Lazada consumer whom conducted a complaint after they buy a product from Lazada. The sampling technique in this research is a purposive sampling, with the number of sample is 200 people. To analise the data the author used Path Analysis to understand the correlation wether it is simultaneous or partial.
Pentingnya Perekrutan Berbasis Kompetensi Teguh Iman Santoso; Riski Taufik Hidayah
Journal of Community Service and Engagement Vol. 2 No. 6 (2022): December 2022
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v2i6.154

Abstract

The importance of Competency-based recruitment. Many of the MSMEs that stood up finally had to close because they were not managed by the right people. This is due from the beginning, which is an improper recruitment process that is not competency-based. This counseling activity aims to raise awareness that how important competency-based recruitment is to the sustainability of existing MSME businesses. The method used is to bring in one of the MSME coordinators in Cimahi city, namely Parakarsa Design Resources, to gather the fostered MSMEs (40 people) in a training and provide training on November 16, 2022 on how important competency-based recruitment is compared to existing recruitment. The expected result is the emergence of awareness among the MSMEs assisted by PDR about the importance of competency-based recruitment
PENINGKATAN INTENSI LOYALITAS WISATAWAN MELALUI PENGALAMAN BERWISATA CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK Riski Taufik Hidayah; Eristy Minda Utami
Jurnal Riset Entrepreneurship Vol 6 No 1 (2023): (Edisi Pebruari) Volume 6, Nomor 1, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i1.5076

Abstract

Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) has become the pride of the people of West Java because of its natural wealth, biological wealth, and community-cultivated wealth that creates tourism experience that never found in other touristarea. However, the level of tourist visits has continued to decreasesince the establishment of UNESCO Global Geopeark Ciletuh-Palabuhanratu status has been held on 17 April 2018. This situation deserves attention considering that the presence of Geopark should be able to improve the economy of people who live in the tourist area. The purpose of this research isto ascertain how the tourism experience can affect the loyalty intention of CPUGGP. The implication of this research is expected to be a reference for the Geopark Ciletuh management in order to develop Geopark as a tourist area that can provide economic benefits for the local community. The research method used is verification with tourists visiting CPUGGp in 2020 as research population. This study used Spearman rank correlation, coefficient of determination, and t-test with a significance level of 5% in conducting data analysis. This study found that there is an influence of tourism experience on loyalty intention of 75,2%
Pelatihan Pembuatan Bahan Ajar Dengan Canva dan Kahoot! Pada MTs Qirotussab’ah Kudang Kabupaten Garut Riski Taufik Hidayah; Dedi Iskamto; Ratna Komala Putri
Jurnal Pengabdian Masyarakat Akademisi Vol. 2 No. 2 (2023)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v2i2.609

Abstract

Guru-guru MTS Pondok Pesantren Al-Quran Qirotussab'ah Garut saat ini masih menerapkan model pembelajaran konvensional, sementara peserta didik merupakan generasi yang lebih tertarik dengan pengajaran berbasis teknologi. Sehingga perlu adanya upaya untuk memperpendek jarak tersebut melakui pelaksanaan pelatihan. Tujuan dari pengabdian masyarakat ini untuk memberikan pelatihan kepada para guru-guru MTS tentang penerapakan metode pembelajaran menggunakan aplikasi Canva dan Kahoot dan berbasis Teknologi Informasi, sehingga metode pembelajaran yang diterapkan oleh guru-guru di sekolah lebih menarik. Pelaksanaan pengabdian masyarakat dilakukan secara langsung di kawasan MTS Pondok Pesantren Al-Quran Qirotussab’ah Garut, diikuti oleh 25 guru MTS serta turut dihadiri oleh pihak Yayasan, kepala sekolah dan sejumlah Dosen serta dibantu oleh mahasiswa Fakultas Ekonomi dan Bisnis Telkom University. Pelatihan kepada para guru-guru MTS Pondok Pesantren Al-Quran Qirotussab’ah Garut akan memberikan pengetahuan dan metode pembelajaran dengan memanfaatkan teknologi. Pelaksanaan Pendidikan yang didukung penerapan teknologi Informasi menjadi kebutuhan penting masyarakat saat ini karena memberikan kemudahan dalam mengakses informasi dan dapat menjangkau semua lapisan masyarakat.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON THE PURCHASE INTENTION OF SAMSUNG Z FLIP SMARTPHONES Riski Taufik Hidayah; Muhammad Fiqri Delfi Akmal
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3096

Abstract

Penurunan penjualan pada smartphone Samsung yang cukup signifikan dibandingkan dengan kompetitornya tidak menghalangi Samsung untuk dapat mempertahankan posisinya sebagai market leader pada industri smartphone Indonesia. Ketika minat beli ditingkatkan maka konversi konsumen menjadi pembeli aktif akan meningkat yang dapat berpotensi untuk memberikan peluang bagi perusahaan dalam memperluas pangsa pasar, meningkatkan pendapatan dan memperkuat posisi market leader dalam industri. Pada penelitan ini penulis akan melakukan pengujian terhadap pengaruh social media marketing terhadap purchase intention yang dimediasi oleh trust dan brand image. Penelitian ini bertujuan untuk menganalisis fakor-faktor setiap variabelnya. Hasil penelitian ini diharapkan menjadi preferensi Samsung dalam melakukan pengambilan keputusan pemasaran yang cukup efektif untuk membantu perusahaan dan memenuhi kebutuhan konsumen. Populasi pada penelitian ini yaitu masyarakat Indonesia yang ingin menggunakan smatphone Samsung. Penelitian ini bersifat kuantitatif, dengan jumlah sampel yang dibulatkan menjadi 350. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan sampling purposive. Teknik analisis data yang digunakan adalah Smart PLS. Penelitian ini menunjukan bahwa variabel social media marketing berpegaruh terhadap trust, social media marketing berpengaruh terhadap brand image, social media marketing berpengaruh terhadap purchase, kemudian trust berpengaruh terhadap purchase intention, brand image berpengaruh terhadap purchase intention.
PENGARUH ELECTRONIC WORD OF MOUTH DAN SOCIAL MEDIA MARKETING TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN E-COMMERCE LAZADA Muhammad Ade Arif; Riski Taufik Hidayah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3295

Abstract

Pengunjung e-commerce lazada mengalami penurunan yang signifikan pada kuartal â…  pada tahun 2019 sampai di angka 28 juta pengunjung, lazada mengalami penurunan dari peringkat 1 di tahun 2018 menjadi peringkat ke 4 pada tahun 2019. Berdasarkan databoks.katadata.co.id lazada mengalami penurunan diakibatkan kurang adanya gebrakan pada social media marketing mereka kurang untuk menjamah konsumen. Penelitian ini akan melakukan pengujian terhadap variabel electronic word of mouth maupun social media marketing terhadap proses keputusan pembelian. Hasil penelitian yang dilakukan kali ini diharapkan bisa digunakan untuk preferensi Lazada dalam melakukan proses keputusan pembelian untuk membantu applikasi Lazada. Pada penelitian yang dilaksankan ini memakai populasi masyarakat Indonesia yang sudah melakukan pembelian dan sudah mengikuti akun resmi instagram lazada. Adapun jumlah sampel sebesar 272 responden. Pengumpulan data yang dipakai peneliti dengan menyebarkan kuesioner memakai google form. Pengujian yang dilakukan oleh peneliti diantaranya regresi linear berganda, Koefisien Determinasi, Uji T, dan Uji F. Penelitian kali ini memperlihatkan jika variabel electronic word of mouth (eWOM) maupun Social Media Marketing berpengaruh terhadap proses keputusan pembelian. Sebaiknya pihak Lazada memberikan berupa formulir keluhan online dengan memberi formulir keluhan online yang mudah diakses pada aplikasi lazada.
Co-Authors Dedi Iskamto Diana Sitha Resmi Eristy Minda Utami Eristy Minda Utami Hermita Putri Josefanny Dike Mewengkang Lita Liani Kintradinata Muhammad Ade Arif Muhammad Fiqri Delfi Akmal Ni Ketut Ayu Dewitasari Ratna Komala Putri Riyan Hadithya Teguh Iman Santoso