Article Per Year (5 Year)
p-Index From 2019 - 2024
0.888
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan INFORMATIKA Jurnal Informatika Ekonomi Bisnis Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Puteri Anindya Maulan
Universitas Sains dan Teknologi Komputer
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Informatika Ekonomi Bisnis

 1 
Perilaku Impulsive Buying: Implementasi Pendekatan Technology Acceptance Model Pada Keputusan Pembelian E-commerce Puteri Anindya Maulan; Ivan Permana; Jentoro Wicaksono; Edwin Zusrony; Agustinus Budi Santoso
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.886

Abstract

The behavior of purchasing products via e-commerce is quite often carried out by Gen Z who are attracted by discount promos and are tempted by cheap prices. This research aims to determine the influence of impulsive buying and technology acceptance model (TAM) through the trust variable on product purchasing decisions in e-commerce by Gen Z. This research is a quantitative research with associative methods using primary data with a sample of 100 respondents from all final year students in the city of Semarang. The sampling technique uses a non-probability sampling technique with a purposive sampling method. The data collection technique uses a questionnaire with a Likert scale. The data analysis technique uses SEM-PLS and is processed using SmartPLS 4.0 software. The results of data analysis show that five hypotheses were tested, four hypotheses were accepted and one hypothesis was rejected. The impulsive buying and technology acceptance model variables have a significant effect on the trust variable, while the trust variable also has a significant effect on purchasing decisions. Then the technology acceptance model variable has no influence at all on the trust variable, so the fourth hypothesis is rejected.
Co-Authors Agustinus Budi Santoso Ahmad Ashifuddin Aqham Danang, Danang Dendy Kurniawan Dendy Kurniawan Edwin Zusrony Ivan Permana Jentoro Wicaksono Neilin Nikhlis