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Bernadette Dian Arini Maer
UK PETRA
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ANALISIS EFEKTIVITAS IKLAN-IKLAN TV BERTEMA LOCAL CONTENT DI INDONESIA TAHUN 2004 Maer, Bernadette Dian Arini; Tanudjaja, Bing Bedjo; Banindro, Baskoro Suryo
Nirmana Vol 9, No 2 (2007): JULI 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.42 KB) | DOI: 10.9744/nirmana.9.2.pp. 57-68

Abstract

In the globalization era, local content TV commercials are considered to be more and more important. This thesis aims to analyze how far the local content TV commercials can be accepted by the Indonesian audience, who are culturally diverse; moreover, this thesis would analyze how these commercials contribute positively to the advertisers. Abstract in Bahasa Indoensia: Dalam era globalisasi, iklan bertema local content semakin dianggap penting. Karya tulis ini menganalisis sejauh mana iklan televisi bertema local content dapat diterima oleh masyarakat Indonesia yang memiliki kemajemukan budaya tinggi, serta memberikan kontribusi bagi pengiklan. Kata kunci: Efektivitas, iklan televisi, local content, Indonesia
Co-Authors Andrian Dektisa H. Andrian Dektisa Hagijanto ANGELITA SILVIA CHRISNAWATI, ANGELITA SILVIA AUDREY AZARINE, AUDREY Baskoro Suryo Banindro BEBY FILYCIA MAILOA, BEBY FILYCIA Bing Bedjo Tanudjaja Chandra, Felicia Cindy, Euginia Citra Kumala Birowo Cornellia Kwanda ELEN INDAH SANTOSO, ELEN INDAH HALIM WIJAYA, HALIM IGNATIA GISELA BARATA, IGNATIA GISELA INDRAYANI DEWI, INDRAYANI JUVENTIA VIVI SUMANTI, JUVENTIA VIVI Livia Halim Mulyono, Priscilla Venessa Nerissa Arviana, Nerissa PRISKA MERCIANO ROSSIE, PRISKA MERCIANO resky, cheriana resky, cheriana Santoso, Michella yenny safitri, yenny YESSICA MAMANGKAY, YESSICA