Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Interaksi Online
Alifa Ardini Sekarpramudita
Program Studi S1 Ilmu Komunikasi
Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Terpaan Iklan Televisi dan Kualitas Website terhadap Keputusan Pembelian di Situs Belanja Online Bukalapak Alifa Ardini Sekarpramudita; Yanuar Luqman
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.461 KB)

Abstract

The purpose of this study was to determine the effect of exposure to television advertising and website quality on purchasing decisions on Bukalapak online shopping sites. This study uses the theory of advertising exposure and reasoned action (TRA). The sampling technique used is non-probability sampling with a total sample of 60 respondents with the characteristics of having accessed the Bukalapak online shopping site, having seen Bukalapak advertisements on television, and with ages ranging from 19-34 years. Analysis of the data used is a simple linear regression test. The results of the study indicate that there is a significant influence of exposure to television advertising and website quality on purchasing decisions on Bukalapak online shopping sites.
Co-Authors Yanuar Luqman