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All Journal JDM (Jurnal Dinamika Manajemen) Proceeding SENDI_U Management Analysis Journal Indonesian Journal of Devotion and Empowerment (IJDE)
Ida Maftukhah
Fakultas Ekonomi, Universitas Negeri Semarang
Decision Sciences, Operations Research & Management Education Social Sciences

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STRATEGI PERENCANAAN SDM UNTUK PENINGKATAN DAYA SAING UMKM BATIK SEMARANG Ariani Wulansari, Nury; Ranihusna, Desti; Maftukhah, Ida
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.462 KB)

Abstract

Keberadaan UMKM di Indonesia ternyata mampu menyerap tenaga kerja dan menyumbang PDB negara denganprosentase yang cukup signifikan. Salah satu jenis UMKM yang ikut berperan dalam perekonomian negara adalahUMKM batik Semarang. Produk batik membawa kekhasan dan merupakan warisan leluhur yang mempunyai nilaitersendiri. Meskipun sudah banyak UMKM batik di Semarang, akan tetapi dalam perjalanannya masih menuaikendala, diantaranya adalah aspek permodalan, kurangnya promosi dan kendala internal SDM yang kurang terampil.Padahal, SDM adalah partner organisasi untuk mencapai daya saing bisnis. SDM yang berkualitas akan mampumenghasilkan ide, kreativitas, keterampilan memimpin dan keberanian membuka peluang potensi UMKM batikSemarang untuk menembus pasar global. Akan tetapi, tampaknya masalah SDM ini lebih sering dikesampingkanoleh UMKM, mengingat metode pengelolaan UMKM yang cenderung masih tradisional. Tidak menutupkemungkinan bahwa masalah SDM ini akan menjadi gunung es yang muncul dikemudian hari. Sehingga, diperlukanintegrasi strategi bisnis UMKM batik Semarang dengan perencanaan SDM yang baik. Melalui analisis lingkunganeksternal-internal, yaitu penentuan matriks Internal-Eksternal (IE) dengan analisis SWOT serta hasil analisiskebutuhan demand-supply tenaga kerja, maka kebijakan dan program SDM dapat dirumuskan. Pada akhirnya,aktivitas perekrutan, pelatihan dan pengembangan, rencana karir dan sistem kompensasi akan menjadi strategiperencanaan SDM bagi UMKM dengan tujuan untuk mencapai daya saing bisnis UMKM.Kata kunci: perencanaan sumber daya manusia, matriks internal-eksternal, analisis swot
KEPEMILIKAN MANAJERIAL, KEPEMILIKAN INSTITUSIONAL, DAN KINERJA KEUANGAN SEBAGAI PENENTU STRUKTUR MODAL PERUSAHAAN Maftukhah, Ida
Jurnal Dinamika Manajemen Vol 4, No 1 (2013): March 2013 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v4i1.2425

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemilikan manajerial, kepemilikan institusional, pertumbuhan asset, ROA, DPR, net sales, fixed asset ratio dan corporate tax rate terhadap DER pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2004-2008. Sampel yang digunakan dalam penelitian ini adalah sepuluh perusahaan manufaktur. Metode pengambilan sampel dilakukan dengan menggunakan purposive sampling. Data yang diteliti diperoleh dari Indonesian Capital Market Directory (ICMD) masing-masing perusahaan. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel dummy untuk kepemilikan manajerial dan ROA berpengaruh negatif dan signifikan terhadap DER. Variabel pertumbuhan aset dan DPR berpengaruh positif dan signifikan terhadap DER. Variabel kepemilikan isntitusional berpengaruh positif dan  signifikan terhadap DER. Sedangkan net sales, fixed asset ratio dan corporate tax rate berpengaruh positif dan tidak signifikan terhadap DER. Hasil penelitian juga menunjukkan nilai adjusted R2 sebesar 33,4%.  The objective of this research is to analyze the influence of managerial ownership, institutional ownership, asset growth, ROA, DPR, net sales, fixed asset ratio and corporate tax rate toward stock DER manufacturing company that listed on Indonesian Stock Exchange in the period of 2004-2008. Sample of this research consists of 10 manufacturing company. Purposive sampling methods were used as samples determining method. Data were provided by Indonesian Capital Market Directory (ICMD) for each company. Analysis technique that used in this research is multiple linier regression. The result of this research shows that Managerial ownership as dummy variable and ROA have a negative and significant influence toward DER. Asset growth and DPR have a positive and significant influence toward DER. Institutional ownership have a positive and  significant influence toward DER. Otherwise net sales, fixed asset ratio and corporate tax rate have a positive and not significant influence toward DER. The result of this research shows that adjusted R2 is 33,4%
THE EFFECTS OF SERVICE QUALITY, CUSTOMER SATISFACTION, TRUST, AND PERCEIVED VALUE TOWARDS CUSTOMER LOYALTY Tanisah, Tanisah; Maftukhah, Ida
Jurnal Dinamika Manajemen Vol 6, No 1 (2015): March 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i1.4296

Abstract

This purpose of the research is to examine the effects of service quality, customer satisfaction, trust, and perceived value towards customer loyalty in KJKS BMT Bondho Tumoto Semarang. The sample was taken by using incidental sampling techniques and it had 98 customers. The data was analyzed by multiple linier regressions. Test results in partial show that service quality, trust and perceived value gave positive and significant effect towards customers’ loyalty. In contrast, customer satisfaction did not have significant effect towards customers’ loyalty. Then, simultaneous testing show that service quality, customer satisfaction, trust and perceived value gave significant effects towards customers’ loyalty. This study found that from those variables, trust variable gave the biggest effect towards customers’ loyalty.
PENGARUH MOTIVASI KERJA, BUDAYA ORGANISASI, DAN KUALITAS KEHIDUPAN KERJA TERHADAP KINERJA KARYAWAN Nahdluddin, Muhammad; Maftukhah, Ida
Management Analysis Journal Vol 4 No 3 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i3.8873

Abstract

The purpose of this research is to know the influence of work motivation, organizational culture, and quality of work life employee on performance of PT Asaputex Jaya. Population and sample the study that all employees of PT Asaputex Jaya Tegal on the field finishing as many as 73 people. The sampling technique in the study is using a sampling of satutared. Methods of collection data using interview and questionnaire. Method of data analysis using multiple linear regression analysis with IBM SPSS Statistics program 21. The results showed that there was no influence between work motivation toward performance, there is the influence of organizational culture on performance, and there is no effect quality of work life on the performance. The conclusions this study are the work motivation has no significance effect on the employee performance, the organizational culture has positive and significant effect on the employee performance, and the quality  of work life has significant positive effect on the employee performance.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN Familiar, Kukuh; Maftukhah, Ida
Management Analysis Journal Vol 4 No 4 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i4.8888

Abstract

This research aims at knowing the direct and indirect influence of product quality and service quality to customer loyalty through customer satisfaction, and the influence of customer satisfaction to customer loyalty. The population of this research is 5001 customer. Slovin formula is used for obtaining 99 respondents as the sample. Questionnaire adn documentation are metode for collecting the data. In analyzing the data, path analysis is applied. The results of this research show that product quality influences customer loyalty, the service quality influences customer loyalty. Then, customer satisfaction influences customer loyalty; and it mediates the influence of product quality and service quality to customer loyalty. The conclusion of this research is that the higher of customer’s satisfaction will increase the customer loyalty although it may make higher product quality and higher service quality for customer perceived quality.
PENGARUH CELEBRITY ENDORSER DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK PADA KOSMETIK WARDAH DI KOTA SEMARANG Nuraini, Alfiyah; Maftukhah, Ida
Management Analysis Journal Vol 4 No 2 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i2.7839

Abstract

The purpose of this study was to determine the effect of direct and indirect celebrity endorser, product quality and brand image as an intervening variable on purchase decisions. The population of research are users Wardah cosmetics in the city of Semarang. Total sample of 116 respondents with asidental sampling. Data obtained by questionnaire. Celebrity endorser study variables (X1), product quality (X2), brand image (Z), and purchasing decisions. Data were analyzed by descriptive persentif percentage and path analysis. The results showed that the variables celebrity endorser (X1) and product quality (X2) directly influence the purchase decision. Variable celebrity endorser (X1) and product quality (X2) indirect effect on purchasing decisions. Test results from path analysis showed that the celebrity endorser (X1) influence on purchase decisions through brand image and product quality (X2) effect on purchase decisions through brand image, so that it can be said that the brand image mediates the influence of celebrity endorser and product quality on purchasing decisions.
Membangun Emosi Positif melalui Promosi Penjualan dan Lingkungan Toko Dampaknya terhadap Impulse Buying Nindyakirana, Rani Hapsari; Maftukhah, Ida
Management Analysis Journal Vol 5 No 4 (2016): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i4.5570

Abstract

The purpose of this study is to find out the direct and indirect effects of sales promotions, store environment, and positive emotions as an intervening variable on impulsive buying decisions. Businessman needs to plan a promotion strategy and arrange the store to be more interesting so that the consumers are interested in doing an impulsive buying. The population in this study is all consumers in Clothing Stores Meilleur Ami Semarang that do the impulsive buying. The sampling in this study uses incidental sampling technique with total of 100 respondents. The method of data collection in this study is a questionnaire method. The method of analysis in this study uses path analysis using SPSS 21.0 for Windows.The results of this study show that the sales promotion variable affects the positive emotions of 0,242, the sales promotion affects on impulsive buying amounted to 0.399, store environment affects the positive emotions of 0.374, a store environment affects on impulsive buying amounted to 0.286, the influence of promotion on impulsive buying mediated by positive emotion at 0.491, and the influence of store environment on impulsive buying mediated by positive emotions at 0.428. Therefore, it can be concluded from this study that the sales promotion, store environment, and positive emotions as an intervening variable affect directly and indirectly on impulsive buying. Furthermore, the suggestion for the company is that they should maximize the lighting in the room which is not getting light enough.
Analisis Pengaruh Perpindahan Merek melalui Harga, Iklan dan Ketidakpuasan Konsumen Sulistyo, Budhi Ade; Maftukhah, ida
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.9439

Abstract

The aim of this study was to investigate the influence of positive pricing, advertising, and consumer dissatisfaction against brand switching of courirer services company partially or simultaneously.The research sample was determined using iterations formula method with a total of 118 respondents using Purposive Sampling.Methods of data collection using questionnaires that measured using a Likert scale. The analyze percentage is using descriptive analysis and multiple regression analysis.The conclusions is the higher of price offered, the more likely consumers switch brands to PT JNE, increasingly active ads, the more likely consumers switch brands to PT JNE, and the higher level of consumers dissatisfaction, the more likely consumers switch to PT JNE.
Pengaruh Brand Image dan Brand Love terhadap Purchase Decision melalui Word of Mouth Naufal, Muhammad Hisyam; Maftukhah, Ida
Management Analysis Journal Vol 6 No 4 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i4.15121

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh brand image dan brand love terhadap purchase decision dan menguji secara empiris apakah word of mouth memediasi hubungan brand image terhadap purchase decision dan brand love terhadap purchase decision. Populasi dalam penelitian ini yaitu pengguna kamera digital Canon di Semarang. Pengambilan sampel dilakukan dengan teknik incidental sampling, jumlah responden sebanyak 100. Metode pengumpulan data menggunakan kuesioner. Metode analisis data menggunakan analisis deskriptif dan path analysis dengan program IBM SPSS Statistics 21. Variabel dalam penelitian ini yaitu brand image, brand love, word of mouth dan purchase decision. Hasil penelitian ini menunjukkan brand image, brand love dan word of mouth berpengaruh positif dan signifikan terhadap purchase decision dengan nilai sig hitung kurang dari sig alpha. Serta pengaruh tidak langsung, brand image berpengaruh terhadap purchase decision melalui word of mouth dan brand love berpengaruh terhadap purchase decision melalui word of mouth.
Pengaruh Kualitas Layanan, Citra Merk dan Inovasi Layanan terhadap Kepuasan Pasien Rawat Inap pada RS Keluarga Sehat di Kab Pati Asmoro, Dyah Retno; Maftukhah, Ida
Management Analysis Journal Vol 6 No 1 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i1.15960

Abstract

Tujuan penelitian ini adalah untuk mengetahui adanya pengaruh kualitas layanan, citra merek dan inovasi layanan baik secara parsial maupun simultan terhadap kepuasan konsumen Rumah Sakit Keluarga Sehat Pati. Populasi penelitian ini adalah seluruh konsumen Rumah Sakit Keluarga Sehat Pati. Pengambilan sampel dengan menggunakan teknik insidental sampling, jumlah responden sebanyak 120 responden. Metode pengumpulan data yang digunakan adalah metode observasi, metode wawancara, dan metode kuesioner. Analisis data menggunakan regresi linier berganda dengan program SPSS, dimana variabel yang digunakan meliputi kualitas layanan, citra merek, inovasi layanan dan kepuasan konsumen. Berdasarkan hasil penelitian diketahui ada pengaruh positif dan signifikan secara parsial kualitas layanan, citra merek dan inovasi layanan pada kepuasan konsumen. Berdasarkan uji t kualitas layanan 0.000 < 0.05 H1 diterima, citra merek 0.000 < 0.05 H2 diterima, inovasi layanan 0.000 < 0.05 H3 diterima. Hasil uji simultan diperoleh nilai Fhitung sebesar 41.100 dengan taraf signifikan sebesar 0.000 < 0.05. Simpulan dari penelitian ini terbukti bahwa kualitas layanan, citra merek dan inovasi layanan berpengaruh secara parsial dan simultan terhadap kepuasan konsumen.
Co-Authors Alfiyah Nuraini, Alfiyah Asmoro, Dyah Retno Asmoro, Dyah Retno Ayuningsih, Fitria Buana, Chandra Budhi Ade Sulistyo, Budhi Ade Desti Ranihusna Ecstasia, Brendan Ecstasia, Brendan Furoida, Fatin Furoida, Fatin Kukuh Familiar, Kukuh Ma'arif, Aslama Odilak Maylia Pramono Sari Muhammad Arif Kurniawan Muhammad Nahdluddin, Muhammad Naufal, Muhammad Hisyam Naufal, Muhammad Hisyam Nury Ariani Wulansari Puspitasari, Isma Rani Hapsari Nindyakirana, Rani Hapsari Ranitasari, Rani Ranitasari, Rani Sari, Cici Safita Sari, Cici Safita Silvia, Lely Silvia, Lely Tanisah Tanisah, Tanisah Trisni Suryarini Umi Azizah, Umi