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All Journal Jurnal Ilmiah Ranggagading (JIR) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis JIBMA
Annaria Magdalena
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmiah Ranggagading (JIR)

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Analisis Strategi Harga dalam Hubungannya Dengan Kualitas Produk Studi Kasus Pada CV. Indonesia Printing Magdalena, Annaria
Jurnal Ilmiah Ranggagading (JIR) Vol 10, No 2 (2010): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

This purpose of this research is to find out price strategy policy done by CV. Indonesia Printing and its products quality yielded, its internal factors in the form of strengths and weaknesses, its external factors in the form of opportunities and threats, and also its barriers in connection with price strategy. The result shows that, at present, CV. Indonesia Printing gets growth/stability. The price strategy used is price determining based on produtcs quality yielded and adapted to the fuel that is used. Keywords: Price Strategy;
Co-Authors Aan Soelehan Achmad, Daniel Noor Bintang S Marpaung Bintang Sahala Marpaung Hasibuan, David M.H. Indira E M Khoirunnisa, Aina Rizky Lestari, Lastrid Bilfa Loren, Tirza P, Robert Pius Siska Amelia, Siska Tri Marlina Wijaya, Frans Yesika, Yesika