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Journal : Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul)

Penerapan Fintech Sebagai Platform Modal Kerja Bagi Pengrajin Bakul Purun di Banjarbaru Ali Sadikin; Dahniar Dahniar; Fahmi Roy Dalimunthe; Muhammad Yudi Rachman; Lily Permata Sari
Jurnal Pengabdian ILUNG (Inovasi Lahan Basah Unggul) Vol 2, No 2 (2022)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ilung.v2i2.5564

Abstract

Many UKM in Indonesia are experiencing problems in their business. There are also problems faced by UKM including very small business capital, not applying digital marketing to their products until products are monotonous (less attractive). What's more, during the current covid-19 pandemic, sluggish economic conditions, UKM Bakul Purun "Aresa" Banjarbaru have difficulty selling their products, because they only use traditional marketing, besides that, very minimal business capital also hampers production which ultimately reduces production. their income. To overcome the problems above, a strategic and comprehensive step is needed, namely by applying digital marketing sales such as Whatapps business, Instagram, etc. The problem of small business capital in UKM Aresa , can be overcome by using Fintech lending such as the Lumbung Dana application. The output obtained from the service at UKM Aresa is from a technical aspect, there is an increase in sales of basket purun products because they have used e-commerce (digital marketing) so that their market share and market share increases, which in turn increases the income and profits of these UKM. In the non-technical aspect, the output is that UKM there can already use fintech applications such as Lumbung Dana, if in the past the business capital was only around 1-3 million, now it's around 5-8 million. Increased business capital will affect the amount of production of purun baskets and their derivative products, ultimately affecting income and profits of around 6%-10% for UKM Aresa in particular and the community of bakul purun craftsmen there in general. Key words: Fintech Lending, Lumbung dana 
Penerapan Manajemen Dan Produksi Yang Baik Untuk meningkatkan Pendapatan usaha Kecil Kerupuk Di Kuin Utara Banjarmasin Ali Sadikin; Fahmi Roy Dalimunthe; Nadia Zulfati Fairuz; Dina Nugraheni
Jurnal Pengabdian ILUNG (Inovasi Lahan Basah Unggul) Vol 3, No 1 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ilung.v3i1.9524

Abstract

Various problems of small micro, small and medium enterprises (UMKM) in Indonesia, one of which is that they have not applied good business management and production aspects to the businesses they run. From the survey we conducted at the RUSLIANI cracker business in Jl Kuin Utara Alalak Banjarmasin, both the management and production aspects still do not apply good business management. One of the problems in the business management aspect is the marketing that they have been doing in the Rusliani crackers business, which only does local marketing (traditional methods) such as selling in front of her house or around her neighborhood. Mrs. Rusliani's sales and opinions continue to fall, especially in the last 2 years during the Covid-19 pandemic where sales turnover is only around IDR 750,000 - IDR 900,000 per month. In the production aspect of this Kerupuk-RUSLIANI business, from the past it has only produced haruan crackers, not yet diversified products and very traditional cracker packing. The target of this service is that with literacy about good management and production in the business, it is hoped that the Kerupuk-RUSLIANI business with e-marketing such as Instagram, whatsupp business etc. and adding product variants (diversification) to other processed cork fish such as shredded Haruan, haruan skin etc., now sales have increased and Mrs. Rusliani's income has increased to Rp 1,200,000- Rp 1,500,000 per month.