Bernardinus Maria Purwanto
Universitas Gadjah Mada

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Role of Desire and Implementation of Intention in the Theory of Planned Behavior: A Bibliometric Analysis Uturestantix Uturestantix; Bernardinus Maria Purwanto; Andy Susilo Lukito-Budi
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7898

Abstract

A weak finding of behavioral intention and behavior in the Theory of Planned Behavior (TPB) from a meta-analysis study by Armitage and Conner in 2001 has led to an increasing number of studies aiming to improve the TPB. Several researchers propose potential constructs to bridge the theoretical and empirical gap by suggesting that the construct of desire and the implementation of intentions can fill the theoretical and empirical gaps in the TPB model. The literature study aimed to retrospectively explore TPB studies with desire and implementation of intentions constructs in the behavioral science domain. The research retrieved 191 SCOPUS indexed papers (2012–2019) from the Google Scholars database. It summarized the descriptive data and produced visualization using VOSviewer. The results show that most studies developing the TPB model with other behavioral theories still focus on constructs to shape behavioral intentions because the behavioral intention construct is the best predictor of behavior. Most studies apply a quantitative approach with a cross-sectional survey design to collect primary data. In contrast, the experimental and longitudinal design approaches are relatively neglected in this TPB behavioral study. Furthermore, the analysis of 191 papers shows that the TPB model is often used in research in environmental, sustainable, and transport settings; health; psychological; hospitality and tourism; and innovation and technology. In addition, the use of the TPB model in research with entrepreneurial and legal settings is still limited. From these findings, the research proposes empirical research on TPB to implement further the relationship between desire and intention implementation to improve the TPB model by integrating the TPB model with several other theories, such as Mindset Theory of Action Phase and Model Goal-Directed Behaviour.
Conveying The Negative Health Consequences of Smoking For The Development of School-Based Social Marketing Programs: An Experimental Study Mohammad Eko Fitrianto; Basu Swastha Dharmmesta; Bernardinus Maria Purwanto
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 4, December 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i4.343-358

Abstract

Cigarette products certainly have a negative impact on health, especially for teenagers. Although there is a growing body of literature on the positive social influence of peers as a preventative measure, it is unclear how they react when convinced of the truth of its negative impact on health. This experimental study aims to examine the impact of negative health consequences on adolescents' emotions and behavior. Through an online invitation and randomization process, 78 high school students from South Sumatra Province, Indonesia were eligible to participate in the online experimental study. We compared two groups (experimental vs. control) to examine the impact of negative health consequences on their emotions (empathy) and behavior (prosocial behavior). Our findings show that, as compared to adolescents in the non-convincing health message condition (n=40), adolescents in the convincing negative health message condition (n=38) had higher empathy (sign=0.005) and prosocial behavior (sign=0.028) to assist their smoking peers. Our findings provide a valuable information to sustainability development in the future through reducing underage smokers. We suggest that the use of convincing method to develop a school-based social marketing program for handling adolescent smoking problem