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All Journal IQRA`: Jurnal Ilmu Perpustakaan dan Informasi JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen IIJSE JURNAL ILMIAH PENELITIAN MAHASISWA JURNAL MULTIDISIPLIN ILMU AKADEMIK JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Nusantara
zainarti zainarti
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Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : JURNAL RUMPUN MANAJEMEN DAN EKONOMI

 1 
STRATEGI PEMASARAN TOKO KOSMETIK DALAM MENINGKATKAN MINAT PELANGGAN DI DAERAH TUASAN KOTA MEDAN SUMATRA UTARA (STUDI KASUS: TOKO LOLIPOP) Zainarti Zainarti; Anisah Cyntia Dewi Pratama; Abdul rahmad rayadi; Naylatussalwa Makarim
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1722

Abstract

Abstract: This research aims to fill this knowledge gap by developing an appropriate marketing strategy for Lollipop Shops in the Tuasan area, Medan City, North Sumatra. The methods that will be used include a segmentation, targeting and positioning (STP) approach, effective digital marketing, appropriate promotions, and developing customer relationships to significantly increase customer interest and loyalty. This research will use a qualitative approach with a case study method to understand the marketing strategy implemented by the Lollipop Shop, customer perceptions and behavior, as well as factors that influence customer interest and loyalty. This approach was chosen because it allows an in-depth analysis of the phenomenon under study. Based on the research results, the marketing strategy implemented by the Lolipop Shop has provided positive results in attracting and retaining customers in the Tuasan area, Medan City. However, there are still several aspects that need to be improved in order to increase customer interest and loyalty and strengthen the store's position in the local cosmetics market.
STRATEGI DALAM PENGEMBANGAN UMKM WARUNG SEMBAKO MURAH DI JALAN TUAMANG Zainarti Zainarti; Dea Amanda Putri; Dede Endrico; Naia fingkani solin
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1725

Abstract

The aim of this research is to find a strategy for developing Cheap Grocery Stall MSMEs on Jalan Tuamang, Medan City, which is effective in increasing sales and business sustainability. Thus, it is hoped that this research can contribute to the development of MSMEs in Indonesia. This research uses a qualitative method with a descriptive analytical approach at the Cheap Grocery Stall on Jalan Tuamang, Medan City, there are several data collection and analysis techniques used to dig up in-depth information. This research shows that the Cheap Grocery Stall on Jalan Tuamang has succeeded in developing a mature strategy to face challenges and take advantage of opportunities in operating its business. One of the main findings of this research is the use of effective marketing strategies, such as promotion via social media and word of mouth marketing, which successfully attracts customer attention. Apart from that, this shop maintains price competitiveness while maintaining a reasonable profit margin.
STRATEGI PENINGKATAN KINERJA UMKM PRODUK MINUMAN MR. ONE CABANG TUASAN BERDASARKAN NILAI-NILAI MANAJEMEN ISLAM Zainarti Zainarti; Adelia Natasya; Luthfi Hafiz; Riski Nita Maulina Putri Tambak
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1726

Abstract

This research aims to analyze strategies for improving the performance of Mr. Beverage Products Umkm. One Tuasan Branch is based on Islamic management values. This research seeks to identify and test the effectiveness of implementing values ​​such as honesty, justice, trustworthiness and sharia in the context of MSME management and operations. This research uses a qualitative approach with a case study method, which was chosen because it was considered appropriate to examine in depth the application of Islamic management values ​​in improving the performance of Mr. Beverage Products Umkm. One Tuasan Branch. The research location is the MSME Beverage Products Mr. One Tuasan Branch located on Jl. Tuasan No.. 80, Sidorejo Hilir, Kec. Medan Tembung, Medan City, North Sumatra. The research time will be determined based on agreement with the Umkm and considering the time needed to collect sufficient and in-depth data. Research data will be obtained from two main sources: observation and interviews. Based on the results of this research, it can be concluded that the application of Islamic values ​​in the management and operations of Mr. Beverage Products Umkm. One Tuasan Branch has had a significant positive impact. Values ​​such as honesty, fairness, trust, and sharia not only support the success of daily operations, but also strengthen Mr.
STRATEGI PENGEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) DI DAERAH TUASAN DALAM PERSPEKTIF EKONOMI ISLAM UNTUK MENINGKATKAN KESEJAHTERAAN PEDAGANG KAKI LIMA Zainarti Zainarti; Chairun Nisa Panjaiatan; Ditia Azzahra Aswin Tanjung; Restu Agung Syahputra
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1732

Abstract

This research aims to analyze MSME development strategies in the Tuasan area using an Islamic economic perspective to improve the welfare of street vendors. Apart from that, this research also aims to determine the strengths, weaknesses, opportunities and threats faced by MSMEs in the Tuasan area. This research uses a qualitative approach with a case study method to explore strategies for developing Micro, Small and Medium Enterprises (MSMEs) in the Tuasan area from an Islamic economic perspective, as well as their impact on the welfare of street vendors. A qualitative approach was chosen because it allows for an in-depth understanding of the local context and socio-economic dynamics that influence MSMEs and street vendors. The case study method is used because the focus of this research is on one specific community, namely street vendors in Tuasan, allowing a detailed description of the application of Islamic economic principles in the daily lives of street vendors. Based on the results of this research, MSMEs in the Tuasan area have significant strengths and opportunities to develop, although they are also faced with various weaknesses and threats. By applying Islamic economic principles, such as fairness in prices, use of capital based on profit sharing, improving product quality and innovation, as well as social and educational empowerment, MSMEs in Tuasan can improve the welfare of street vendors and make a positive contribution to society as a whole.
ANALISIS SWOT DAN REKOMENDASI STRATEGIS UNTUK PENINGKATAN DAYA SAING STUDI KASUS USAHA BAKSO MAS WAHYU Zainarti Zainarti; Nada Sausan Adha Fili; Afiyah Dwi Astri; Muhammad Alwi Hasibuan
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1736

Abstract

Abstract. This research aims to increase the competitiveness of the Bakso Mas Wahyu business through SWOT analysis and strategic recommendations. SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) With this analysis, companies can find out internal strengths and weaknesses as well as external opportunities and threats that can influence business success. SWOT analysis will help identify four main components that influence the competitiveness of Bakso Mas Wahyu: strengths, weaknesses, opportunities and threats. This research uses a qualitative approach with a case study method to explore it. The case study was chosen because it allows researchers to obtain in-depth and comprehensive information about the Bakso Mas Wahyu business, including the strengths, weaknesses, opportunities and threats it faces. Based on the SWOT analysis and strategic recommendations that have been carried out for the Bakso Mas Wahyu business, it can be concluded that Bakso Mas Wahyu has great potential to continue to grow and develop in the market.
Co-Authors Abdul rahmad rayadi Adelia Natasya Afiyah Dwi Astri Ahmad Habib Pinim Aida Malan Sari Anisah Cyntia Dewi Pratama Annio Indah Lestari Nasution Ardhinur Ardhinur Ayu Ashara Harahap Ayunda Syapa Azra Bastanta Sinulingga Chairun Nisa Panjaiatan Dea Amanda Putri Dede Endrico Dina Wenika Ditia Azzahra Aswin Tanjung Ella Safitri Elya Ramadhani Tambunan Fauzi Ahmad Romadhon Febri Khairani Harahap Fiqkri Ardian Irgi Iqbal Irna Ardilla Khairrul Azzahri Luthfi Hafiz Luthfia Sabrina M. Hizbullah Hasibuan M. Rafiq Efrianda Hutabarat Muhammad Alwi Hasibuan Muhammad Faisal Alfarisyi Muhammad Fauzan Effendi Muhammad Zieo Addefrid Putra Nada Sausan Adha Fili Naia fingkani solin Naylatussalwa Makarim Nurbaiti Nurbaiti Nurbaiti Rizki Kabeakan Padila Putri Restu Agung Syahputra Ridho Maulana Kombih Riski Nita Maulina Putri Tambak Sarah Febrian Septia Sakinah Rizki Utama Siska Aliya Damayanti Sri Putri Wahyundari Sucita Saskya Piliang Syahfitri Ronauli Daulay Yeni Aprilinda Lubis Yogi Agung Pradana Yulita Adelia