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All Journal Bricolage : Jurnal Magister Ilmu Komunikasi ASPIRATION Journal
Dicky Andika
Universiti Kebangsaan Malaysia, Malaysia
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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THE SELF-MEANING BUILT BY JOURNALIST IN BANTEN PROVINCE IN SPREADING HATE SPEECH IN THE PRESIDENTIAL ELECTION 2019 Liza Diniarizky Putri; Annisarizki Annisarizki; Dicky Andika
ASPIRATION Journal Vol. 1 No. 2 (2020): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4444.049 KB)

Abstract

The current mass media industry is not the only sovereign of the source of informations. Based on technological advancements, social media exists as a blurring medium for space and time constraints in disseminating and exchanging information, but the minimal control mechanism causes content on social media is not only be positive, but also can be negative such as the spread of hate speech. Hate speech also enlivening journalist's Facebook accounts in Banten, especially during the 2019 Presidential Election campaign which tends to be a "new weapon" of social movements. This research was conducted with qualitative research methods through a phenomenological research approach. By using Social Construction Theory as a frame of qualitative analysis, it was revealed that the journalists who spread hate speech through social media Facebook interpret themselves as agents of change who do not want Indonesia to be led by the wrong leader.
SHORT FILM ADVERTISING CREATIVE STRATEGY IN POSTMODERN ERA WITHIN SOFTWARE VIDEO EDITING Nur Kholisoh; Dicky Andika; Suhendra Suhendra
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i1.2391

Abstract

The evolution of integrated communication has given many opportunities for advertisers to market their products through internet, one of which is to make advertisements prepared in the form of short film advertising. Autodesk® Inc as one of the foremost producers of video editing software in America uses short film advertising entitled “Fix It In Post” as the form of its marketing communication media. The short film advertising “Fix It In Post” uses iconic signs in communicating its products through USP - Unique Selling Proposition creative strategy. The objective of this research is to find signs visualized as a description of the sophistication of software video editing, and to impart brand image to Autodesk® Smoke® as a sophisticated brand software video editing. Based on the result of research a Semiotics of of the Cinema Christian Metz analysis, it was found out that there were signs visualized to describe the sophistication of software video editing namely various features used by the video editor. Each feature of software describing such sophistication is represented in a series of scene forming a sequence, so that it can convey a brand image to the Autodesk® Smoke® as a sophisticated brand software video editing. 
Co-Authors Annisarizki, Annisarizki Nur Kholisoh Putri, Liza Diniarizky Suhendra Suhendra