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All Journal BACA: Jurnal Dokumentasi dan Informasi
M. Zaky Rakhmat
Prodi Ilmu Perpustakaan Universitas Padjadjaran
Computer Science & IT Library & Information Science

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KEGIATAN PUBLIC RELATIONS SEBAGAI UPAYA PENGUATAN EKSISTENSI PERPUSTAKAAN Neneng Komariah; Saleha Rodiah; M. Zaky Rakhmat
BACA: JURNAL DOKUMENTASI DAN INFORMASI Vol 39, No 2 (2018): DESEMBER
Publisher : Pusat Data dan Dokumentasi Ilmiah – Lembaga Ilmu Pengetahuan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (920.289 KB) | DOI: 10.14203/j.baca.v39i2.431

Abstract

Library is an institution which provides selected information sources and services for people. The information sources available in library are selected and provided systematically makes people easy to find the needed information.  However, some libraries suffer of lack of user so must be done library management for existance empowerment. This paper discuss implementation of “pencils” of public relations, it is a strategy in library empowerment conducted in Telkom University Open Library. Pencils of public relations is  a strategy based on creating good relationship with relevant stakeholders which  consists  of publications, events, news, community involvement, identity tools, lobbying, and social investment. The research method used is descriptive qualitative and data collected by interview and focus group discussion. The results shows that the  Telkom University Open Library has implemented “pencils” of public relations in strengthening its existence.
Co-Authors Neneng Komariah Saleha Rodiah