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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Business Management Research
Chodidjah Chodidjah
Universitas Merdeka Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Manajemen dan Kewirausahaan (JMDK)

 1 
Marketing Intelligence dalam Menumbuhkan Jiwa Entrepreneur pada Generasi Milenial Abdul Waris; Wahyu Setiyorini; Chodidjah Chodidjah
Jurnal Manajemen dan Kewirausahaan Vol 8, No 1 (2020): June 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i1.4245

Abstract

Indonesia is currently coming into a demographic dividend era occuring due to changes in the age structure of its population because the proportion of productive age is above 2/3 of the total population and around 50.36% of the population of productive age are basically millennial generation. This is an opportunity that must be utilized as well as possible by maximizing the capabilities of the current millennial generations which have open, free, critical, and courageous mindset as the essential things in entrepreneurship. The aim of this research is to find out the effect of marketing intelligence in growing the entrepreneurial spirit in millennial generations by using quantitative approaches and descriptive    analysis method. The results show that: 1) marketing intelligence activities performed by millennial generation can help growing the entrepreneurial spirit; and 2) marketing research has the dominant influence of the growing entrepreneurial spirit of the millennial generation in marketing intelligence activities. This marketing intelligence activity does not have to be done in a group, but it can be done independently or alone. https://doi.org/10.26905/jmdk.v8i1.4245 
Corporate Social Responsibility and Corporate Values: The Moderating Role of Leverage and Company Size Abdul Malik Kumar; Sunaryati Hardiani; Chodidjah Chodidjah
Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i1.8034

Abstract

The purpose of this study is to prove the moderating role of leverage and firm size on the CSR relationship with manufacturing companies listed on the Indonesia Stock Exchange in 2018-2020. Purposive sampling used resulted in 82 companies. This data analysis method uses Moderated Regression Analysis (MRA) through ordinary least squares (OLS) in stages to see the moderating function of leverage and firm size. The results of the study prove that leverage plays a role in moderating the negative effect of CSR on firm value. Meanwhile, firm size is not proven to moderate the relationship between CSR and firm value.
Co-Authors Abdul Malik Kumar Abdul Waris Guanting Guanting Sunaryati Hardiani Wahyu Setiyorini